Launching
a new product? Ensure you have the very best marketing strategies
for product launch success:
Knowledge and understanding of your market...
and the rules of marketing.
- Could you launch the new product you want to launch more
cost effectively?
- Could you be launching it a different way?
- Could your existing launch plan be modified to make it
more successful?
- Are there product portfolio or other brand related issues
you haven’t even thought of?
- Will your launch cannibalise existing sales or compliment
them?
- Is you timing right for a launch?
- Have you applied scientific communications theories to
your advertising plans?
- Is the internal marketing managed and coordinated?
- Have you identified and targeted the most attractive
segments?
- Is marketing strategy positioning your product correctly
for market entry, making your product hard to imitate or
substitute?
- Are you sure your marketing mix fulfils the strategies
indicated necessary by market analysis, and you will
dominate every segment you target?
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Marketing knowledge means successful product launch
Using scientific Strategic Marketing & Business Management methods we've
delivered achievements like...
- Generating 100% market share growth in 18 months
- Increased sales by 50% in 1 year
- Reduced marketing costs by 25%
- Product launch outcomes that have exceeded all expectations
... all from creatively channelling 100 years of academic marketing
study, analysis & business outcomes of marketing strategy that works!
If you apply all the Laws of Marketing Strategy and
Planning, and Marketing Management correctly, then successful market entry is inevitable.
Market entry embracing the marketing concept in all strategy and planning has
never failed any of our clients.
Launching a new product with market oriented product marketing strategies and
excellent market research information is the combination that assures the optimal product launch solution.
Protection against product launch failure
With
market segmentation & new market discovery, through
new
product development to writing
a winning marketing plan
and
checking your plan
so you don’t miss crucial factors.
Decades of experience show many ‘marketing consultants’ are simply ex- operational
management, with little or no strategic marketing, or corporate strategy
education, often simply re-applying tactics from their own experience, rather than developing tailored strategy
that will genuinely optimise results. [See:
Hierarchies of Marketing.]
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True Strategic Marketing Experts
LE consultants have extraordinary, post-graduate qualifications AND 30 years+ experience of marketing management. Each of
the Principal consultants
has outstanding, world-recognised marketing achievements, and the breadth of experience rarely found in specialist marketing firms.
Enjoy Real Strategic Advantage
You’ll prosper like never before with proprietary strategic marketing know how, as well as the most useful and
effective management methods, applied successfully by the world's leading companies. Using LE equips you with tools such as the
GE matrix, Porters 5 Forces, 12 P’s of marketing, 22 Immutable Laws of Marketing, Product Portfolio Management,
Cowan’s Law of Brand Decay, Customer Value Management... Just to name a few.
Corporate Mission & Vision to Implementable Marketing Plans and Concise Actions Programs
Utilising the very best in the world, LE ensures your business is aligned and your people engaged,
helping you coordinate and focus the resources and capabilities of your organisation to command defendable
and attractive market segments.
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Best Market Research
Unless you are elated with your market research you’ll definitely find extraordinary quality in the customer focus,
information management and segment insights that CAN be achieved by specialist leaders in the market research world.
Contact us now to really experience market research that can help you create better marketing strategy than you ever imagined.
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Protecting I.P.
Launch Engineering treats all information shared in discussions, strictly confidential.
Sensitive information is kept completely secure, from any parties outside the management
team and consultants working on the client’s business. Preliminary inquirers enjoy the
same strict respect for their confidentiality as our paying clients and no parties will
be privy to any conversations without the consent of the principals concerned.
Contact us today!
