Facts To Help You Decide Where
When How & If To Market In Australia...
Identifying that Australia is a potential growth market for your international expansion is one thing. To actually sell in Australia profitably, and understand how to trade, is a step more complicated.
Local knowledge can stop you making an expensive, or even terminal, error of judgement, but better still, can give you an edge over competitors.
Market Conditions in Australia that Differ from Other Countries
Did you know...
- Over 40% of the Australian population lives in just two cities... Sydney (the largest) and Melbourne.
- Only 22% of senior board of management executives have a tertiary degree.
- Freight to Perth is around double the cost of freight from Perth.
- 99% of people in the State of South Australia actually live in its capital city, Adelaide.
- The average age of an Australian is almost 40 years.
- About 25% of Australians were born overseas.
- The product adoption curve is different in Australia... estimates of 'innovators' at 2.5% of the population in the USA & UK, should be re-calculated as high as 4.5% in some Australian markets.
Key things to Know when Opening a Subsidiary in Australia
To
open a branch in Australia, and market in Australia, you need to know local conditions, the fastest ways to breakeven and hit budget, how to
avoid the pitfalls, pot holes and land mines and enjoy product launch success.
Implementing a new strategy to expand into international markets demands the best in local knowledge and experience, expert skills. The added benefit from the leading edge strategy consultants at LE is a bundle of zest, passion and dedication... some street smarts and battle scars.
If you are truly dedicated to making an Australian subsidiary a success, or if you are an overseas executive who wants to fast-track your operational-local knowledge, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Adapt Your International Business Model to Australian Conditions NOW
Open a Subsidiary in Australia
Starting a Business in Australia the Easiest Way
To trade in Australia, you need to understand:
- Legal and Compliance Issues
- Geography & Demographics
- Workforce Dynamics
- Industry & Competition
- Social & Cultural Anomalies
- Socio-economic Dynamics
- Regional & Environmental Peculiarities
- The Economy, Business & Marketing
- Perceptions, Attitudes, Values & Beliefs
If you need detailed information download this detailed guide to starting a new business in Australia, prepared by our friends at PWC.
Trade in Australia, Do Business in Australia Open in Australia... but Minimise Your Risk with...
Sales Management
Market assessment, business and marketing planning, Business development, sales recruitment, sales support and sales management. Followed by a smooth hand-over and/or delegation to executive staff as your business grows.
Market & Business Development
Opportunity recognition, segmentation, gap analysis, competition analysis, SWOT analysis, new product and new market development assessment. Delegate identifications of blue-ocean opportunities by briefing is on your core capabilities.
Cost Minimisation
Overhead minimisation, administrative controls, performance management, productivity optimisation, superior positioning and promotions management. Start with an exploration brief, and grow from there!
Reporting & Feedback
Sales progress, market acceptance, contingencies, planning & decision-making, sales forecasting, merger acquisition opportunities, exit plan strategies. Enjoy C-level leadership and responsibility without the overhead of a permanent or full time VP.
Whatever your need, make sure your Australian expansion happens profitably. Call +612 8011 4355, or CLICK BELOW .
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...
More Ways For You to Fine-Tune & Improve Business
There are over 100 pages on this site, dealing with everything from Brand Management and great advertising, down to detailed information on Innovation & Marketing, Marketing Training, Pricing Strategy and New Product Launch tactics. Services you might benefit from include:
- Full Market Research Services - The best of the best... PhD's, globally revered experts, ex-agency Research Directors, academics. Just ask!
- Interim Marketing Managers - Highly skilled, networked to the hilt, ready-to-go!
- Corporate Marketing and Marketing Governance.
Bookmark the LE sitemap as a reference resource when you are ready to open a business in Australia.