Business advice for opening a business or branch office in Australia

Facts that can help you decide where and how to Market in Australia...

When you identify Australia as a potential growth market for international expansion, to actually sell in Australia profitably, and understand how to trade, is a step more complicated.
Local knowledge can stop you making an expensive, or even terminal, error of judgement, but better still, can give you an edge over competitors. For example...

Over 40% of the population lives in just two cities... Sydney (the largest) and Melbourne.
Only 22% of senior board of management executives have a tertiary degree.
Freight to Perth is around double the cost of freight from Perth.
The average age of an Australian is close to 40 years.
The product adoption curve, is different in Australia...  estimates of 'innovators' at 2.5% of the population in the USA should be re-calculated as high as 4.5% for some Australian markets.

To open a branch in Australia

How to open a business in Australia To open a branch in Australia, and market in Australia, you need to know local conditions, the fastest ways to breakeven and hit budget, how to avoid the pitfalls, pot holes and land mines and enjoy product launch success.

Implementing a new strategy to expand into international markets demands the best in local knowledge and experience, expert skills, and passion and dedication.

Find out more

Starting a Business in Australia the Easiest Way

A detailed guide to starting a new business in Australia.

The Complete Step-by-step Guide

Trade in Australia

Manage brand lifecycle and your brand assets
To Trade in Australia, you need to understand:
  • Legal and Compliance Issues
  • Geography & Demographics
  • Industry & Competition
  • Social & Cultural Anomalies
  • Regional & Environmental Peculiarities
  • The Economy, Business & Marketing

Wise Words about Opening in Australia

Do Business in Australia Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Do Business in Australia
Greg Norman

Trade in Australia, Do Business in Australia almost risk free

Sales Management

Market assessment, business and marketing planning, Business development, sales recruitment, sales support and sales management . Smooth hand over as business grows.

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Market Development

Opportunity recognition, segmentation, gap analysis, competition analysis, SWOT analysis, new product and new market development assessment.

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Cost Minimisation

Overhead minimisation, administrative controls, performance management, productivity optimisation, superior positioning and promotions management.

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Reporting & Feedback

Sales progress, market acceptance, contingencies, planning & decision-making, sales forecasting, merger acquisition opportunities, exit plan strategies.

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