Corporate Marketing and Strategic Business Consultants, Sydney Australia Consulting

Marketing & Business management experts at your disposal

You only deal with leading marketing experts, possessing decades of practical experience, who have actual success at product launch, start-up and marketing management.

It is not unusual to find our consultants are industry leaders in their respective fields, presenting at seminars, industry functions or teaching Graduate School of Business or MBA students.

Our principal consultants include: Leigh Cowan (Strategic Planning Director), Mike Crisp (Information Management and Research Director), Bradley Keeling (New Technology Director) and Michael Stovin-Bradford (Marketing Communications Director).

Leigh Cowan - B Commerce - Marketing (UNSW), Grad. Dip Strategic Planning (London City University)

With over 30 years as marketing executive, including two years in the UK successfully re-launching a pet food company, and four years writing Marketing Plans for clients of Morgan & Banks, Leigh Cowan brings a vast range of experience and lateral thinking to benefit his clients. During his tenure as Marketing manager for the NSW DMT he achieved growth from $4M to $18M in launch and marketing management of number plates.

Most Australians are familiar with the many brands Leigh has participated in launching and making a success... My Dog, Cepacol, Mersyndol, Selsun Blue, Nutella, Gerber and Bush's Pet Foods... to name a few. He has prepared marketing plans for 3M, CSR, Colly Cotton, AGL, TNT, King Gee, Federal Publishing, the AMA and other significant businesses.

Including a role as Account Director at one of Australia's most profound ad agencies, Leigh has successfully advised ad agencies on FMCG sales promotions, managed direct marketing campaigns and sales promotions for FMCG manufacturers.

Leigh has had Marketing papers published, taught Fundamentals of Marketing to undergraduates at the University of NSW, Marketing Management at the UTS Graduate School of Business in Sydney, and subjects as diverse as Marketing Communications, Consumer Behaviour and Strategic Marketing Planning & Strategy.

Most recently he has helped gain global distribution for a FMCG brand, developed pre-launch product development with an innovation in high density property management, worked on a successful IPO for a mining investment company and executed pre-launch appraisals in hardware and industrial markets.

In 1987 the marketing industry recognised Leigh’s profound efforts with accreditation as an Associate Fellow to the Australian Marketing Institute. B&T magazine selected Leigh for it's inaugural “Marketing Profile” in 1991.

Contact Leigh at any time on 0411 65 6666 to discuss how LE can contribute to your success.

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Michael (Mike) Crisp - B Business - Marketing (UTS)

Mike Crisp has over 30 years industry and work experience spanning market research, strategic planning, business intelligence and tertiary education.

Coming from an applied business background he has extensive experience in database/data warehouse software design, installation and application. His market research and statistical background provide the skills necessary to not only develop data analysis models and systems but to analyse and exploit them to their fullest potential.

Michael has extensive experience in the areas of Project Management, Customer Segmentation and Value Management, Statistical Analysis, Data Cleansing, Longitudinal Data Analysis and Management Reporting Systems.

Mike's many years of experience in diverse industries has given him a rich base of skills. Michael Crisp's past employers and clients include IBM Australia, Leo Burnett, National Australia Bank, Mercantile Mutual, ING Bank, Sun Alliance, Astra Pharmaceuticals, TAFE NSW and the University of Technology Sydney.

Mike has spent many years data mining for the second largest bank in Thailand, Australia Post, Caltex and Sun Corp, just to name a few.

In addition to his industry experience he maintains strong academic links with the University of Technology . He lectures to Post Graduate Students in the subject area of Marketing Information Management and E Business Marketing.

Michael Crisp is also co-author of one of Australia 's largest selling Market Research Textbooks - "Market Research - An Applied Orientation" - Prentice Hall 1997.

Bradley Keeling

For over 30 years Bradley Keeling has worked in marketing services - building businesses, brands and products. An marketing expert in target-audience marketing, he cut his teeth in the world of fast moving consumer goods, through product sampling and direct marketing services. (In 1985 along with Leigh, Brad was invited to present to P&G, Lever Bros & Colgate Inc and Carnation Inc. on advanced product sampling methods.)

Bradley Keeling's experience spans: high volume packaged goods; mass market consumer services; direct mail marketing; and retailing, for companies including The Franklin Mint, Imagineering, Strathfield Car Radios and One.Tel.

Brad Keeling is well known for his involvement with One.Tel. He co-founded One.Tel.  One.Tel was, all other things aside, an enormous marketing success. It became a household name in the telecommunications sector in Australia , and is still a highly successful business in the United Kingdom and parts of Europe.

Brad focuses his attention on new technology, with a keen interest and involvement in mobile phone telecommunication development.

Michael Stovin-Bradford - B Business - Marketing (UTS)

Michael Stovin-Bradford has a career founded on Sales, Trade Marketing and Marketing experience from working with Unilever, Pizza Hut and Simplot, developing passion and talent in Promotions Marketing.

Honing skills with leading Sales Promotion Agency, Creative Sales in the 80's, Michael progressed with his own agency, Public Notices, growing organically, and by merger, for 16 years.

Responsive to innovation & change, Michael embraced digital marketing solutions testing new forms of cutting-edge sales promotions e-transformation and empowering clients with efficient, profitable, and often unique, digital platforms.

A past member of MAAW, past Chairperson of APMA and currently a judge of the local APMA Awards and Globes, Michael is also a guest lecturer at various Promotion Marketing courses.

As part of the Launch Engineering team, Michael brings valuable expertise and knowledge to assist clients.

Associate Marketing Consulting Experts

The newspapers call them "boffins from University" but we actually have a team of people who have made a mark on the world in their chosen fields such as probability, marketing research methodology, loyalty, retailing, sales promotions, e-marketing, international marketing, etc, whom we employ when clients need a niche specialist. (Admittedly most have PhD after their names - but they ALL have the mandatory 30 years practical experience we demand from our consultants.)

Ask us for details when we meet with you.

 

Call 02 9904 5355 NOW.