Marketing & Business management experts at your disposal
You only deal with leading experts, possessing decades of
practical experience, who have actual success at product launch, start-up and
marketing management.
It is not unusual to find our consultants are industry leaders in their
respective fields, presenting at seminars, industry functions or teaching
Graduate School of Business or MBA students.
Our principal
consultants include: Leigh Cowan (Strategic Planning Director), Michael
Crisp (Information Management and Research Director) and Bradley Keeling (New
Technology Director)
LEIGH COWAN - B Com (Mktg), Grad. Dip Strategic
Planning (London City University)
With over 30 years as marketing executive, including two years in the UK
successfully re-launching a pet food company, and four years writing Marketing
Plans for clients of Morgan & Banks, Leigh Cowan brings a vast range of
experience and lateral thinking to benefit his clients. During his tenure as
Marketing manager for the NSW DMT he achieved growth from $4M to $18M in launch
and marketing management of number plates.
Most Australians are familiar with the many brands Leigh has participated in
launching and making a success... My Dog, Cepacol, Mersyndol, Selsun Blue,
Nutella, Gerber and Bush's Pet Foods... to name a few. He has prepared marketing
plans for 3M, CSR, Colly Cotton, AGL, TNT, King Gee, Federal Publishing, the AMA
and other significant businesses.
Including a role as Account Director at one of Australia's most profound ad
agencies, Leigh has successfully advised ad agencies on FMCG sales promotions,
managed direct marketing campaigns and sales promotions for FMCG manufacturers.
Leigh has had Marketing papers published, taught Fundamentals of Marketing to
undergraduates at the University of NSW, Marketing Management at the UTS
Graduate School of Business in Sydney, and subjects as diverse as Marketing
Communications, Consumer Behaviour and Strategic Marketing Planning & Strategy.
Most recently he has helped gain global distribution for a FMCG brand,
developed pre-launch product development with an innovation in high density
property management, worked on a successful IPO for a mining investment company
and executed pre-launch appraisals in hardware and industrial markets.
In 1987 the marketing industry recognised Leigh’s profound efforts with
accreditation as an Associate Fellow to the Australian Marketing Institute. B&T
magazine selected Leigh for it's inaugural “Marketing Profile” in 1991.
Contact Leigh at any time on 0411 65 6666 to discuss how LE can contribute to
your success.
MICHAEL (MIKE) CRISP - B Bus. Marketing
Mike Crisp has over 30 years industry and work experience spanning market
research, strategic planning, business intelligence and tertiary education.
Coming from an applied business background he has extensive experience in
database/data warehouse software design, installation and application. His
market research and statistical background provide the skills necessary to not
only develop data analysis models and systems but to analyse and exploit them to
their fullest potential.
Michael has extensive experience in the areas of Project Management, Customer
Segmentation and Value Management, Statistical Analysis, Data Cleansing,
Longitudinal Data Analysis and Management Reporting Systems.
Mike's many years of experience in diverse industries has given him a rich
base of skills. Michael Crisp's past employers and clients include IBM
Australia, Leo Burnett, National Australia Bank, Mercantile Mutual, ING Bank,
Sun Alliance, Astra Pharmaceuticals, TAFE NSW and the University of Technology
Sydney.
Mike has spent many years data mining for the second largest bank in
Thailand, Australia Post, Caltex and Sun Corp, just to name a few.
In addition to his industry experience he maintains strong academic links
with the University of Technology . He lectures to Post Graduate Students in the
subject area of Marketing Information Management and E Business Marketing.
Michael Crisp is also co-author of one of Australia 's largest selling Market
Research Textbooks - "Market Research - An Applied Orientation" - Prentice Hall
1997.
Bradley Keeling
For over 30 years Bradley Keeling has worked in marketing services - building
businesses, brands and products. An expert in target-audience marketing, he cut
his teeth in the world of fast moving consumer goods, through product sampling
and direct marketing services.
Bradley Keeling's experience spans: high volume packaged goods; mass market
consumer services; direct mail marketing; and retailing, for companies including
The Franklin Mint, Imagineering, Strathfield Car Radios and One.Tel.
Brad Keeling is well known for his involvement with One.Tel. He co-founded
One.Tel. One.Tel was, all other things aside, an enormous marketing
success. It became a household name in the telecommunications sector in
Australia , and is still a highly successful business in the United Kingdom and
parts of Europe.
Brad focuses his attention on new technology, with a keen interest and
involvement in mobile phone telecommunication development.
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