Building a Marketing Team

This book explains empowering, insightful models, which open up opportunity for sustainable competitive advantage, such as:

1. The "Hierarchies' of Marketing" and how different skills, suitable for one marketing role, can be completely inappropriate for another marketing role... In fact, it shows a great case of how marketing career progression has been actually undermining the profession for 40 years! It is a MUST-READ for any senior executive in business!
2. The true meaning of "Marketing" and how years of sales-focussed self-interest from unqualified snake-oil self-promoters has totally eroded the craft of Marketing as a profession.
3. Models for setting winning strategy and creating breakthrough businesses growth, along with killer-culture and potent stakeholder alignment.

If you only read one business book on Marketing, THIS should be the one you read!

Australian government R&D (Research and Development) rebates

Launch Engineering has introduced client to hundreds of thousands of dollars in R&D rebates from the government. Call us and we'll have our specialist consultants organise your rebate ASAP.

Click on this ad to find out if you qualify for a Government R&D (Research & Development) cash rebate.

It is surprising how many businesses are unaware of the grants and other sources of funds available from the Government. Ask for an obligation-free chat with our specialist consultant.

Federal Government Site Offering Advice to Business In Australia

business.gov.au home page

Ready to start? Here's information on starting a new business, a home-based business and buying a business or franchise. Be warned though, their marketing plan template is kindergarten stuff :-(

B2B Listings & Directories

B2B Companies Check this site out & add YOUR business if you want some extra exposure.

Comprehensive Marketing Planning Kit

  A Marketing Plan template has pretty limited utility, but using a Marketing Planning Workbook, along side a sensible template AND an example of a professionally drafted plan, and you've got something that is genuinely helpful!

Use this marketing planning workbook to write a helpful and meaningful marketing plan... MUCH more helpful than a marketing plan template.

State Government Sites Offering Advice to Business In Australia

  Start a business in NSW

Department of State and Regional Development Website, NSW Small Business - The New South Wales Government information website

Marketing Help

There are over 100 pages on this site, dealing with everything from Brand Management and , down to detailed information on Competition Analysis, CSR (Corporate Social Responsibility), Pricing Strategy and Change Management. Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable Marketing information.