How to prepare a professional marketing plan: A marketing plan that works like a treasure map - so implementable, practical, ordered and structured that it WILL achieve the desired and forecast outcome.

There are two ideal ways to prepare a Marketing Plan:

• Launch Engineering can come in and write it for you, or
• You can follow the steps below, and do it yourself

The necessary Components of an Outstanding Marketing Plan

A true strategic marketing plan addresses every factor in the Nexus of Marketing.

If your business plan, or marketing plan, does not contain the following, chances are it is not a truly comprehensive, valid strategic marketing plan.

Where are we now analysis

  *  ERROR Analysis    *  PESTLE Analysis    *  SWOT Analysis    *  Gap analysis    *  Market Analysis  *  QUEST analysis

  *  Product Analysis    *  Segmentation Study either from reliable market research or data mining

  *  Classification of goods analysis for all product groups in all segments in all channels

  *  Industry analysis    *  Competition Analysis    *  Channel analysis    *   Life cycle analysis    *   Cost Analysis

Where do we want to be specifications

  *  Corporate Vision Statement – one phrase describing an organisations’ aspirations

  *  Corporate Mission Statement – one or two sentences that says what the organisation wants to achieve

  *  Marketing Objectives - Specific, measurable, attainable, realistic, time-constrained (SMART) objectives.

How are we going to get there?

  *  Prepare a Marketing Action program detailing segmentation, targeting and positioning strategies with a complete description of all strategies, appropriate actions, down to individual, indivisible marketing S.M.A.R.T tactics.

  *  Every Objective addressed with specific SMART strategies drilled down to every single indivisible specific marketing tactics necessary to execute that strategy.

  *  Separate sub plans mindful of the 8 P’s of marketing :

   *   Sales Planning   *   Promotional plan   *   Distribution and channel strategy   *   Price and Pricing strategy

Monitoring Management & Control devices

   *   Contingency plans   *   Sensitivity analysis   *    Financial Forecasts   *   Accountability Analysis

Marketing Planning Mentor Services

Even the most humble business can afford some fees for consultants, but no firm can afford to NOT get their marketing plan right.

Launch Engineering provides an excellent marketing planning mentorship program where you get step-by-step guidance along the development of a marketing plan so it is tailored to your business and works as you want it to... helping you by email and telephone keeps costs minimal while you get the expert help that contributes to the perfect marketing plan for YOUR organisation.

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  Validate and double-check you have all the key variables right to maximise the success of your product launch

A better strategic plan, marketing planning and strategy management that applies cutting-edge marketing science to strategic markets, means optimised sales AND profits.

Launch Engineering incorporates the full gambit of marketing knowledge, de-mystifying marketing governance, from your internal marketing plan through distribution, pricing, advertising and promotions strategy to advanced product management and implementable marketing planning.

The ideal marketing plan

The ideal marketing plan should be a comprehensive step-by-step manual on how to end up EXACTLY where you have planned to be. Marketing planning SHOULD take the risk and the guesswork our of business management decision making.

Marketing Template Warning!

Do you honesty believe that a marketing plan template will be a satisfactory foundation for your marketing plan? Do you really want to base the survival and success of your business on a template type approach?

The fundamental failing in marketing plan templates is this...

Your firm has individually unique:

• Resources & Capabilities
• Talent
• Customers & Competitors
• Market conditions
• Industry conditions

... just to name a few... so how can a marketing plan be pre-written to cater for these variables?

What most templates provide is a set of distracting headings, that interfere with original thought.  They offer complex, misleading or even ludicrous spreadsheets that distract you from the core issues, and contain promises of sophistication that mask the cumbersome and time consuming essence of their offering.