Better than a Marketing Plan template

Help for marketing & business professionals who really want to write a usable and effective marketing plan.

Anyone, who has ever tried, will agree that a Marketing Plan Template forces you to work within its design: Even the best are harshly limiting, and rarely allow the user to write an effective marketing plan, but...

... the Marketing Plan Workbook works around you!

This is a comprehensive workbook that allows the marketing plan writer to write a marketing plan that fulfills the 4 key requirements of marketing planning:

1. It makes you identify the pertinent and individual factors of where you are now... the issues that are relevant to you.
2. It forces you to establish the goals necessary to describe where you want to be
3. It helps you discover your specific, individual needs and issues, options and alternatives, necessary to pen a comprehensive understanding of how you are going to achieve your goals,
4. It uncovers the key performance indicators you'll need to monitor/control, and the feedback you'll need to ensure your plan is implemented properly, so goals are met.

You'll scoff at  Marketing Plan templates & anyone who uses one

Don't be tempted by a marketing plan template, free business plans, any marketing planning software... to write a valid marketing plan, the LE Marketing Planning Workbook  with sample marketing plan, is 'worth its weight in gold'.

You'll use this tool every time you write a marketing plan

Particularly if you believe you are an extraordinary marketing plan writer, you WILL find this tool enormously helpful in improving your planning focus

Using this tool, you'll be able to develop a 'how to' manual that lays out each step of getting EXACTLY what you want to have happen.

This is the Ultimate Marketing Planning Workbook: It contains practical, applicable and universal tools for marketing planning experts and business executives alike to comprehensively collate necessary information for a concise, usable, marketing plan.

TRY IT RISK FREE: If you don't see that the workbook is far better than any marketing plan template you've ever used, just ask for you money back!

There are too many individual differences in business for marketing plan templates to help:  This is a much better way to develop a marketing plan!

A marketing plan template limits you: Locked into thoughts and headings listed within that marketing plan template. The Marketing Plan worksheets, listed below, reveals ALL issues relevant to you. You end up preparing a marketing plan made for your company.

The result is a marketing plan FAR better for you than any marketing plan template could ever hope to inspire.

This marketing plan workbook... will REALLY help you write a better marketing plan! Much more useful than a marketing plan template or business plan templates you might find elsewhere... with a FREE example marketing plan at no extra cost!

"Makes Marketing Plans a breeze to write!"

"Helps experienced, trained executives write a marketing plan."

This Marketing Plan Workbook, with a FREE Sample Marketing Plan, is so much more useful than a Marketing Plan template.

A marketing plan template limits you to the thoughts and items described within that marketing plan template. The Marketing Plan worksheets, below, open you mind to ALL issues relevant to YOU, so you end up preparing a marketing plan that addresses YOUR crucial issues.

The result is a marketing plan FAR better for you than any marketing plan template could ever hope to inspire.

This workbook addresses every commercial step necessary to pen the most impressive marketing plan your company has ever seen.

Don't even try a marketing plan template, it will only distract you and waste time, and you'll end up with a meaningless document full of trite waffle.

Companies who have had successful marketing plans written and implemented using these worksheets

TNT | Marion Merrell Dow | 3M | Ajax Chemicals | Sara Lee | CSR | NSW Government  .. want more? Just ask!

Marketing Plan Outline

The free sample marketing plan has a plethora of headings you might find useful, but for essential  marketing plan content:

Worksheets include:

1. Preplanning Worksheet

2. Market Needs Analysis Worksheet

3. Competitor ID & Analysis Worksheet

4. Competitive Comparison Worksheet

5. Competitor Entry & Exit Worksheet

6. Market Size, Sales Forecast & Market Share Worksheet

7. Account Potential Profile Worksheet

8. Geographic Seasonal Issues Worksheet

9. Outside Influences Worksheet

10. Distribution Worksheet

11. Channel Management Worksheet

12. Selling requirements Worksheet

13. Buying Stages Marketing Worksheet

14. Sales Coverage Worksheet

15. Pricing Policy Worksheet

16. Pricing Breakdown Worksheet

17. Marketing Communications Worksheet

18. Promotional Planning Worksheet

19. Competitor Positioning Information Worksheet

20. Success Factors Worksheet

21. Marketing Problems & Opportunities Worksheet

22. Market Segment Priority Objectives Worksheet

23. Assumptions & restrictions Worksheet

24. Marketing Plan Strategies Worksheet

25. Strategy Tactics Worksheet

26. Trial P&L Worksheet

27. Controls & Measures Worksheet

28. Tactics Schedule Worksheet

A Marketing Plan Template is not good enough!

Beginners and unskilled sole traders might try a marketing plan template, but corporate strategists, leading consultants, marketing directors and VP's will find this marketing plan workbook to be an ideal marketing planning tool.

For years, good business people have presented us with their best attempt at business and marketing plan, obviously written from a marketing plan template.

Wordy, lacking substance, missing crucial topics, ... their efforts have been thwarted by the limitations of the marketing plan template they used.

... we had to do something!

Marketing planning, done well, is the closest thing to a guarantee your product launch will succeed

Hand in hand with successful marketing outcomes is scientific marketing planning... the very reason that Launch Engineering consultants have had so many successful launches, they are disciplined and expert at writing concise and exact marketing plans.

So we had our team collate the tools they use to draft a marketing plan for medium and large size organisations.

The Marketing Planning Workbook will be relished by professionals and experienced business planners.

Marketing Plan for University

If you are a marketing student, studying marketing planning and strategy, the free sample marketing plan will be a perfect marketing plan template for you to use... PLEASE do NOT plagiarise... you won't be the first and this is too distinctively superior to not be noticed by your lecturers. However, it is an ideal marketing plan for a university student to use as a yardstick, albeit this is far too long and has copious ly excessive appendix. Remember, marketing plans are INTERNAL documents and should not contain information the company already knows, only that which needs to be highlighted to reinforce your business case.