Marketing Consulting Services - Marketing Help & Advice

Knowledge is power. Launch Engineering can help create sustainable competitive advantage from:

• Executing and taking advantage of accurate and meaningful market segmentation;

• Advanced product analysis, product classification and life cycle analysis;

• Implementable market planning, including sales plan & promotion planning, communications and sales management

• Trade marketing, channel management and distribution strategy;

• Buyer behaviour analysis and consumer behaviour management;

• Marketing process analysis and management

• Helping with Corporate Vision, Mission, Objectives and Strategic Planning

• Change introduction, implementation & management, and internal marketing

• Marketing education and training

• Brand and image strategic management

You'll find there's something special about Launch Engineering... some call it "street smart". You'll observe a focused responsibility for real, measurable results and delivery of significant outcomes.

Quote from a business acquaintance who became one of our first clients. Check some other client comments here.

Expert management, marketing & business advice

New products are the lifeblood of your business… don’t take risks – use trained, knowledgeable new product launch marketing consultants to be sure of success.

New Product and New Market development

* Audit/Assessment – Using analytical tools from lifecycle analysis to our in-house, proprietary, 120-point launch evaluation assessment that gives you a prediction of likely success and the key factors you could change to improve your chances. Launch Engineering is an ideal choice as it compliments in-house marketing talent to maximise your total marketing management efficiency.
* New Product Launch implementation
* ACCURATE sales forecasting

Cutting Edge Market research

* Latest techniques in quantitative and qualitative market research
* Market Segmentation - finding the best customers
* Customer Insight and Profiling by Data Mining - USE the information you already have
* Marketing, industry and competitor Research
* Deficiency analysis – discover your hidden weaknesses

Advertising & promotions sophistication & refinement

* Stretch your promotions budget further - New and proven ways to spend more wisely
* Disciplined Business & Marketing Planning
* Corporate Strategic Planning, Business & Marketing Plans and Information Memoranda for Investors
* Competition Analysis & Assessment - Know what they are planning and capitalise on it!

Marketing Governance and Management Guidance & Sophistication

* Marketing training, speaking, facilitation & leadership
* Valid, scientific management and business counselling and advice

Sales stimulation and dynamic sales management

* Business Development that improves your profits
* Sales Growth - from improving demand to finding the best customers
* Secret Shopper, Sales Process Analysis, assessment and enhancement
* Sales staff training: Weekly 15 minute pep talks that educate motivate and inspire your sales people so they become more productive
* Telemarketing - outbound and inbound - staff training motivation. Systems, processes and procedures sophistication.