Data MiningInternal Data Analysis and Data Mining: Unleashing the Power of your own DataAnalysis of Internal Data can give a complete view of customer behaviour with an organisation. As a first priority we can identify the 10-20% of customers which contribute the 65-90% of profit to an organisation. It is there for all customers. It is longitudinal and customer can be analysed over time. Increasingly accessible through improved and more cost effective information technology It is a powerful foundation for further primary research. |
Deliverables and Outputs from Data Mining & Internal Data Analysis
![]() But the single most significant benefit of data mining is that management is empowered with MUCH more relevant information for better decision making. One client saved $14M in modified promotional spending after analysis by our consultants! |
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Why Use Internal Data?Customer Data at the Individual Level can be used to calibrate other customer research studies. Internal analysis puts marketing and customer investments in perspective. You get a true market picture and accurate customer segmentation Data Mining feeds CRM strategyUnderstanding Customer Information flows, analysis and comparative re- analysis delivers an organisational learning environment with an ever increasing knowledge of customers Comparability with operational CRM systems. Data Mining and superior internal data analysis delivers the customers intelligence required for effective CRM operational implementation. |
Data Mining Key BenefitsIncreasingly accessible through improved and more cost effective information technology. Delivers cost effective and immediately actionable data for each customer. Powerful foundation for further primary research. Understanding internal customer behaviour facilitates more targeted market research based on customers actual behaviour – eg. Lapsed Customer research and cross sell opportunities. It is there for all customers. Whilst the breadth of data is narrower than traditional market research the data and metrics are there (and actionable) for all customers It is longitudinal and current and past customer behaviour can be analysed over time. Attrition Acquisition Value Growth and Decline ….. At the individual customer level |
Some deliverables
Launch Engineering's market research specialists have data mined huge databases for a plethora of companies... Banks, utilities, insurance companies B2B and consumer products companies... confidently satisfying the most stringent and meticulous IT controls and concerns. |