Free Marketing Management,
Business tips and marketing tools
FREE marketing tips & other useful marketing tools
22 Laws of MarketingMarketing Management, Business tips & marketing tools
How to market: FREE Marketing &
Business tips & tools
VERY DIFFERENT levels of marketing activity exist.
ADMINISTRATIVE Marketing includes management of collateral, buying distressed advertising space, liaising with the production team at an ad agency, organising a trade show... vitally important responsibilities, while further up the Hierarchies of Marketing are Operational, Managerial and Strategic Marketing roles.
The FREE TIPS and downloads on this page are likely to appeal to ADMINISTRATIVE marketers, while the content on other pages will be inspirational, enlightening and motivating for Operational, Managerial and Strategic marketers.
So browse as much as you want, and feel free to give us feedback. There is no limit to the number of downloads and you do not have to 'register' or provide your email address.
Want ADVANCED tools?
Advanced marketing strategy does NOT come on a 1-page PDF that you download for free. The tips, tools and insight that will secure you sustained competitive advantage are more complex, valuable & expensive. This page covers the needs of those surfing for basic titbits of help, who do NOT have a budget for advanced consulting & cutting edge commercial methods. If YOU DO... Learn more
Useful Administrative Marketing Forms, Lists & Worksheets
LE Marketing Briefing Form
Helps optimise the performance of your research, advertising, promotions or PR agency.
Tradeshow Check List
Helpful in preparing for an upcoming trade show stand, exhibition or similar event.
82 Marketing Plan Headings (PDF)
A random collection of Marketing Plan Headings as "food for thought" for marketing planning.
DIY Marketing - Shop
The Marketing Plan Workbook, with bonus FREE Sample Marketing Plan is the ultimate Marketing Plan template.
[Suitable for trained & experienced marketing executives.]A marketing plan template limits you to the thoughts and the items you address in your marketing plan . The Marketing Plan worksheets, in the Microsoft XLB we have developed, opens you mind to ALL issues relevant to YOU, so you end up preparing a marketing plan that addresses YOUR crucial issues.
The result is a marketing plan FAR better for you than any marketing plan template could ever hope to inspire.
This workbook addresses every commercial step necessary to pen the most impressive marketing plan your company has ever seen.
You can download this versatile and comprehensive
Marketing Plan Workbook, ready to go in Excel format, with
added FREE Sample Marketing Plan, for just A$49.95 inc. GST.
Your money back guarantee: If you are not completely satisfied, just email us your reasons and we'll refund the
whole amount within 7 days
Marketing Management Tools & Tips
Reis & Trout 22 Immutable Laws of Marketing (PDF)
For over 18 years these rules have guided executive marketing management.
Setting Mission and Vision (PDF)
What is a Mission Statement's function, and what are the guidelines is setting objectives.
How much should an organisation spend on market research? (PDF)
How much companies should spend on market research.
New Brand Check List (PDF)
A simple overview of anticipated new brand issues.
New Product Innovation & Launching Strategies (PDF)
Crucial marketing science regarding product launch of innovations.
Marketing and Launching an Innovation (PDF)
Understanding the type of innovation reveals the factors that needs to be addressed to launch properly.
Operational Marketing Tools & Tips
5 "I's" of Packaging (PDF)
Over 50% of the end product price is made up of freight and packaging. Is yours optimised?
LE Secret Shopper (PDF)
Customer experiences quality management is just as important, sometimes MORE important, than product quality management.
Why
ad frequency works (PDF)
A public domain reminder of why frequency of advertising works in conjunction with reach to establish awareness, then interest, then desire, and then action.
LE New Product Development Steps (PDF)
A top-line glance at new product development process.
LE
Competitive Analysis
(PDF)
Competitive Assessment - Research that evaluates, positions, and benchmarks direct competitors, often in terms of a comprehensive SWOT analysis, but can be moulded to meet clients' special needs.
Informative Capability Documents & Information Sheets
Why use a marketing consultant (PDF)
To take your own appendix out unless you were an experienced and qualified surgeon, would be crazy! Why then, do people entrust their business to practical experience and common sense without consulting trained marketing specialists?
Wise Words explain why business uses Marketing Management Consultants
The way the problem is seen is sometimes the problem.
