Free Stuff

FREE FORMS AND MARKETING MANAGEMENT TOOLS

• LE Marketing Briefing Form

  Helps optimise the performance of your research, advertising, promotions or PR agency.

•   Tradeshow Check List

  When you are stressing over an upcoming trade show stand, exhibition or similar event.

• Reis & Trout 22 Immutable Laws of Marketing (PDF)

  For over 18 years these rules have guided executive marketing management.

FREE INFORMATION

• 82 Marketing Plan Headings(PDF

  A random collection of Marketing Plan Headings as "food for thought" for marketing planning.

• Find out more about Launch Engineering

  A quick introduction to what LE does and whether or not you should commission them to assist you.

• LE Secret Shopper (PDF)

  Customer experiences quality management is just as important, sometimes MORE important, than product quality management.

• LE Competitive Analysis

  Competitive Assessment - Research that evaluates, positions, and benchmarks direct competitors, often in terms of a comprehensive SWOT analysis, but can be molded to meet clients' special needs.

• Why ad frequency works

  A public domain reminder of why frequency of advertising works in conjunction with reach to establish awareness, then interest, then desire, and then action.

• Discover why a division or business unit is not performing

  Deficiency Analysis - Why is your 'Rising Star' a 'Problem Child'. If you have a troubled division that is just not performing like the rest of your organisation, the best move forward it to discover why that division or business unit is not performing. A Launch Engineering Deficiency Analysis is the perfect method.

FREE EDUCATION AND TRAINING

• Setting Mission and Vision

  What is a Mission Statement's function, and what are the guidelines is setting objectives.

• How much should an organisation spend on market research?

  How much companies should spend on market research.

• New Product Innovation & Launching Strategies(PDF)

  Crucial marketing science regarding product launch of innovations.

• 3 Types of Innovation (PDF)

  Understanding the type of innovation reveals the factors that needs to be addressed to launch properly.

• 5 "I's" of Packaging (PDF)

  Over 50% of the end product price is made up of freight and packaging. Is yours optimised?

• LE New Product Development Steps (PDF)

  A top-line glance at new product development process.

• New Brand Check List (PDF)

  A simple overview of anticipated new brand issues.

• Why use a marketing consultant

  To take your own appendix out unless you were an experienced and qualified surgeon, would be crazy!  Why then, do people entrust their business to practical experience and common sense without consulting trained marketing specialists?

DIY Shop

The Marketing Plan Workbook, with bonus FREE Sample Marketing Plan is the ultimate Marketing Plan template.

A marketing plan template limits you to the thoughts and the items you address in your marketing plan . The Marketing Plan worksheets, in the Microsoft XLB we have developed, opens you mind to ALL issues relevant to YOU, so you end up preparing a marketing plan that addresses YOUR crucial issues.

The result is a marketing plan FAR better for you than any marketing plan template could ever hope to inspire.

This workbook addresses every commercial step necessary to pen the most impressive marketing plan your company has ever seen.