Product launch marketing help Product launch marketing advice Product launch marketing assistance Product launch marketing consultants Product launch marketing experts Product launch marketing For new products, pricing products, launching a new product, product distribution and to target markets. Understand buying behaviour and you can control buyers Take home some free helpful marketing tips and tricks - with our compliments! Introduce a new product safely with confidence your new product introduction will launch successfully.
The absolute short road to marketing acheivement is maticulous planning

Libraries of marketing models have been developed over the past century
Below are a selection of marketing services that many organisations use to improve marketing results and generate more profit.

As we compile helpful ‘bits and pieces’ into PDF they will be placed on this site, so check it regularly.

Marketing is like any professional discipline

To take your own appendix out unless you were an experienced and qualified surgeon, would be crazy!  Why then, do people entrust their business to practical experience and common sense without consulting trained marketing specialists?

Just as an engineer learns the science behind building bridges, so does a marketing qualified executive learn to build markets... so try us and see what we can bring to you in terms of better business foundations.

Its simply perplexing to us how businessmen turn to their tax expert at tax time, their lawyer for litigation, their architect for building design... and yet assume they do not need strategic marketing specialist skills in strategic marketing.

Free Stuff

Launch Engineering Marketing Briefing Form LE Marketing Briefing Form

If you’re about to appoint a research, advertising, promotions or PR agency.

Tradeshow Checklist  Tradeshow Check List

When you are stressing over an upcoming trade show stand, exhibition or similar event.

Find out more about Launch Engineering Find out more about Launch Engineering

A quick introduction to what LE does and whether or not you should commission them to assist you.

How much should be spent on market research How much should an organisation spend on market research?

How much companies should spend on market research.

You can't compete if you know you competitor any less well than you know yourself LE Competitive Analysis

Competitive Assessment - Research that evaluates, positions, and benchmarks direct competitors, often in terms of a comprehensive SWOT analysis, but can be moulded to meet clients' special needs.

How to set vision and mission statements Setting Mission and Vision

What is a Mission Statement's function, and what are the guidelines is setting objectives.

To uncover your marketing opportunities you must execute a marketing audit Marketing Audit Checklist

A 7-point marketing ‘tune-up’, including the different styles of marketing audit.

Why advertising needs frequency Why ad frequency works

A public domain reminder of why frequency of advertising works in conjunction with reach to establish awareness, then interest, then desire, and then action.

Save or turn around a troubled or failing business unit or division Discover why a division or business unit is not performing

Deficiency Analysis - Why is your 'Rising Star' a 'Problem Child'. If you have a troubled division that is just not performing like the rest of your organisation, the best move forward it to discover why that division or business unit is not performing. A Launch Engineering Deficiency Analysis is the perfect method.

Free Stuff

Why use a marketing consultant Why use a marketing consultant
Setting Corporate Mission and Vision Setting Mission and Vision
Deficiency Analysis Deficiency Analysis
How much market research do other companies do? Business Benchmarks: How much research other companies do (PDF)
New Product Development Steps LE New Product Development Steps (PDF)
New Brand Check List New Brand Check List (PDF)
Important packaging design facts 5 "I's" of Packaging (PDF)
Types of Innovation 3 Types of Innovation (PDF)
Secret Shopper service LE Secret Shopper (PDF)
Marketing Planning Headings 82 LE Marketing Planning Headings (PDF)
Immutable Laws of Marketing Reis & Trout 22 Immutable Laws of Marketing (PDF)

Make sure your product launch has the best possible chance of success!

So let us help you... Contact us now!


 Launch Engineering's discrete Deficiency Analysis uncovers hidden inefficiencies.

Put your business under the microsope... you might be thrilled with the results

Perform a Product Launch with outstanding results, launch products knowing they will succeed: Capitalise on Marketing Guidance from New Product Launch and Development experts who use proven Product Management disciplines of the past and draw on marketing methods from around the world.

Launch Engineering marketing and management consultants offer you years of successful product launch experience, commercial acumen and academic know-how in launching a new product.

Launch Engineering works to compliment your skills... we fill in the holes, and create a synergy that makes every marketing dollar you spend generate more in sales and profits.

If you are planning on marketing a new product, you can save tens of thousands with our intimate understanding of how advertising agencies work, how to get support from trade channels, the best methods of conducting market research inexpensively and accurately, scientific pricing strategies, and how to sophisticate your marketing activities for maximum ROI (return on investment) and accountability.

Many "marketing consultants" have extraordinary insight, great creativity, and their own valuable experience to bring to the table, and many are worth every penny they ask in fees. But ALL TOO FEW rely on personal experience, actually have great grasp of intricate, advanced marketing theory as well as marketing minds... and lack the technical knowledge to know if their advice is right for you.

There are, of course, many who have studied marketing, with diplomas, degrees or even MBAs. But like ANY profession, even qualifications can be misleading. In our experience, be it a plumber, a builder, a doctor a lawyer, or a marketing consultant, 20% are great, 50% fall in the region of 'acceptable' and 30% are shocking at their jobs.

So, choosing a marketing consultancy to handle your marketing management is just like choosing a doctor... Here are the two obvious rules:

1. NEVER choose anyone who is lacking formal education - that is just plain dangerous and asking for trouble.

2. Make sure they have been the true movers and shakers who have "done it before" and are not riding on fame by association when they discuss their prior experience.

Just some of the areas that our marketing consultants will excel in helping you with include:  *  Marketing strategy development and planning, marketing communications,  *  b2b (business to business) market segmentation research,  *  customer profiling using data mining,  *  target markets,  *  developing,  *  writing and integrating an internal marketing plan product portfolio strategy,  *  integrated communications strategy, distribution and trade channel strategy, and  *  advertising and promotional strategy.
 

Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA