The Pick of the Crop... marketing methods and knowledge honed from marketing theory that have potent commercial applications

Launch Engineering is proud to work with some of Australia’s most highly regarded marketing minds. Our full service list includes:

 1.Market Research: Qualitative & quantitative, segment, behavioural, tracking studies, etc.

2.Marketing Audits, optionally including or focusing on Environment, Objectives & Strategy, Planning & Control System Area (inc New Product Development), Structural, Marketing Functions, Ethical and Product Management Audits.

3.Deficiency Analysis – Why isn’t it working well enough?

4.Market Analysis – including industry, portfolio and segment analysis.

5.Marketing Planning – Aspects include training through to operational execution.

6.Marketing Charter Development – Back to the core business decisions.

7.New Product Concept Development & New Product Project Management

8.Marketing Management & Generic Consulting

9.Marketing Services: Advertising, Promotions, Public Relations, Sales Management, Direct Marketing

A better cheaper faster alternative to using a "secret shopper" or "Mystery Shopping" service

Download Information on Customer Experience Marketing Management

As an international, quality research, strategy and marketing consultancy, we urge our clients to be organizations that consider service quality, and the delivery of service throughout their organizations, to be of primary importance.

For years, Mystery Shopping has played a core role in monitoring processes. Now there are even faster, more comprehensive, and less expensive ways of better identifying and managing the customer experience.

We strongly believe customer experience improvement is a means of increasing customer loyalty, rewarding motivated and loyal employees, and generating higher revenues and better profits.

• Retailers can secure feedback from consumers
• B2B marketers can monitor ongoing sales engagement processes
• Service companies can maximise sales and loyalty generation
• FMCG marketers can determine post-launch response to all parts of their promotional and marketing mix.
• Institutions  can measure their own KPI's.
• Government departments can identify public response to their initiatives
• Groups as diverse as political parties though to sporting clubs can monitor member satisfaction and support for management decision making.

Relationship Marketing at its best is understanding what really happens between a customer and your company, and to manage that experience so as to improve the customer relationship and the lifetime value of your customer.

Using methods and tactics to develop long term relationships with customers in order to retain them means you have to discover what really happens from the customer's perspective.

Imagine if you could do that instantaneously, ALL the time!

Over the years, businesses have struggled to develop effective ways to measure, control, improve retain and reward valued customers - some succeeded, others failed. Retailers, in particular, wrestle with unique challenges... years ago, marketers knew how to build relationships. They knew their customers’ names, remembered their preferences, understood their needs. Storekeepers and trades-people listened to their customers, responded to them, thanked them for their business... you can exercise this 'lost art' again ...

Contact us for more information