Strategic Public Relations Planning is a pivotally important part of your promotional mix. How you manage your PR (Public relations) can have a significant effect on exposure, the amount of free publicity, and media relations can mean the difference between good and bad publicity, word of mouth information dispersion, sponsorship ROI & the success of your brand management.
The relative importance of different types of promotion has been changing for some time. This is accelerating!
Many advertising agencies still sing the praises of TV advertising, but no longer is it as relatively important in B2C, and its true benefit has never been key in B2B.
Rules are being broken... successfully! Business successes and outcomes are proving straggling academic theorists wrong, or at least on the hop!
Acutely aware practitioners are securing significant and sustainable competitive advantage by recognising and utilising their knowledge of change to make them better at satisfying market wants and needs and securing longer lasting and generous profits.
If you want to improve, or fine-tune your PR and publicity, and tap into the knowledge bank of proven marketing communications methods from around the world, like big corporations do, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Social media has revolutionised word-of-mouth communication... a brand can be cruelly marred with just one viral message, or its success can be assured...
So the temptation is to brief a journalist, a writer, a product expert ... GREAT , if you can map out the strategy in words they understand... not so great if you leave them to their own devices, unmanaged, unbridled and without scope and direction.
Which is WHY it is prudent to use strategic marketing consultants that know how publicity can work for you:
When appraising a PR service provider, work output isn't necessarily enough. Rather they should be measured on their ability to:
Great PR means creating publicity by weaving a great story that embodies more than one of the following.
PR Agencies and firms are specialists in their field. They know who to develop relationships, how media businesses work, what makes journalists "tick", etc.
Our function is to control and maximise performance of PR agencies so they can do the best job possible, and their client, like you, enjoy best possible results. We are the conduit that helps focus agencies, ensuring they stay in context, and are empowered to exercise their best efforts, concentrating their efforts in synchronisation with your resources and goals, so every effort is made to liaise with media contacts on your behalf with productive media relations and publicity strategy.
From 1996 to 2003, our company managed the PR for fitness trainer agency, Fit Too Travel. Although they had a meagre advertising budget of less than $40,000 per annum, the value of the publicity generated was NEVER less than $250,000 per annum! So successful was the publicity generated that the business secured an unaided recall in adults 21-50 of over 20% in the Sydney metro area.... and awareness level that media experts suggest would require in excess of $2M to secure only temporarily.
Nothing is more thrilling for us than when we show clients new strategic marketing methods, and generating results when they apply use them. If you want to experience "out of the ball-park" publicity and corresponding response, Call 02 8011 4355, or CLICK BELOW .
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...