Marketing Plan
What is a Marketing Plan?
A marketing plan is a clear concise explanation that lays out exactly how a company will make a pre-determined amount of Net Marketing Contribution with a scientifically calculated, appropriate budget.
The purpose of a Marketing Plan is to act as a step-by-step manual that lays out the specific means by which a company goes from where it is now to where is wants to be.
But the need for a marketing plan goes much deeper than just an instruction set for the organisations’ pricing, product, distribution, promotion, people and processes... a marketing plan reassures management that it is in the right business, within the right industry, and is seeing the whole picture. A marketing plan takes into account the world around us, the whole industry, variables beyond control, unforeseeable contingencies, and defines a clear and tangible objective on which everyone can focus and all evaluate performance. A marketing plan embraces change... it is the quintessential defence against reduced ROI and loss of profits.
A marketing plan means successful business
Marketing Plans are so important it more than pays to create a marketing plan that you confidently KNOW WILL be a concise way to increase profitable business and successfully achieve your goals.
Marketing is perhaps the least understood concept in business management : It's much more than advertising or selling. A brief definition of marketing is "the holistic process of managing exchange". This means controlling much more than "products or services to a group of customers that have a need that your product or service satisfies"... often coined by OTHER marketing plan web pages. [SEE: Definition of Marketing"]
A Marketing plan means marketing accountability !
A Marketing Plan empowers you to understand your total environment, your own capabilities, competition, change and the market. It allows you to layout marketing communications, sales , internet action plans and tactics AND to set monitoring, feedback and control devices to ensure objectives ARE achieved.
What should be in a corporate marketing plan?
Corporate executives will have perused and discarded most marketing planning sites on the web. Free templates full of waffle, written by someone who clearly has never written marketing plans for sophisticated large corporations.
A proper marketing plan SHOULD be a brief but crystal clear and concise 'how to' manual that lays out the exact and specific steps necessary to achieve the goals it sets for itself.
It should demonstrate the logic to its structure and proposed outcomes, without labouring on facts the readers already know, or theories they don't need to ponder. Our people are the best of the best at writing marketing plans. We've studied the templates, read the manuals, reviewed the world's best, shaken our head in dismay at some of the inferior offerings on the web - even from government offices of small business! We have taught the craft of writing marketing plans to MBA's using the purist academics components to sophisticate the discipline.
What's most important we have written marketing plans for >$1B down to $10M business that have been accurate, successful and highly regarded by our clients.
The Golden rule of great marketing plans
No company is the same... so any 'one fits many template is your guarantee of getting a marketing plan that fits YOUR company as well as a suit purchased without measurements - it will not fit! When you start a marketing plan from 'scratch', you generate the best possible marketing plan because it is specifically tailored to the issues and the enterprise.
The right marketing plan approach
You need marketing plan that is made for YOUR business. A selection of ready made marketing plans, with sections that are pre-completed for various industries - are the 'snake-oil' of marketing plans.
They mislead you that you simply add in your own details and your plan is ready. There's lip service to concepts such as customer and market research, Marketing plans, tactics & action programs and detailed financial analysis.
BUT, if you want a best-quality marketing plan, choose one of these options:
- Ask Launch Engineering to write a Marketing Plan for you
- Utilise the same Marketing Planning workbook that international corporations use to write their marketing plans, and we use to write our own Marketing Plans
- Read more about Marketing Plans
The professional marketing plan ensures that you manage the whole Nexus of Marketing with the finesse and artistry of the best marketers in the world.
You'll develop the right marketing ideas and strategy - meet your goals and optimise your marketing productivity in every aspects of the marketing mix.
Business Plans for Small Business Owners
There's a free sample marketing plan that comes with our Ultimate Marketing Plan Workbook, which will open you eyes to the extensive depth of a corporate marketing plan.
However, the workbook itself is EXACTLY WHAT YOU NEED to write a plan that will work for you. So if consultancy fees are not in your reach, for less than the price of a case of beer, you could secure the future of your whole business. Click here to go the The Ultimate Marketing Plan workbook.
Call 02 9904 5355 NOW.
|
02 9904 5355A marketing plan offers six immediate benefits:
1. Because written plans display strengths and weaknesses more readily, they help in formulating and polishing marketing strategies.
2. Written plans are not easily forgotten, overlooked, ignored or changed by those responsible with executing them. If deviation from the original plan occurs, it is likely to be due to a deliberate and thoughtful choice.
3. Written plans are easier to communicate to others and are less likely to be misunderstood.
4. Written plans allocate responsibilities and provide for an evaluation of results.
5. Written plans are helpful when seeking financial assistance. They indicate to lenders that you have a serious approach to your business.
6. Written plans give management a clear understanding of what will be required of them and thus help to ensure both focus and commitment. A written plan signals that the business has strong leadership.
Note: Building a business takes time. It takes many months, to several years, to enjoy return on investment of time and money. By committing to the specifics of a written marketing plan, management can make sure that the firm will finish what it begins, and its goals will be fulfilled.
Advanced Marketing & Strategy Plans
Would you like help with writing an advanced marketing plan, product marketing plan, marketing communications plan, marketing action plan, market research plan, international marketing plan, expanded business plan or I.M. (Information Memorandum)?
- A DIY Marketing Plan: CLICK HERE
- A Sample Marketing Plan: CLICK HERE
- A consultant to draft a long or short term, strategic or tactical marketing plan CLICK HERE
Wise Words
Unless you have a definite, precise, clearly set of goals, you are not going to realize the maximum potential that lies within you.
