B2B marketing consultants accelerate growth using globally proven B2B marketing solutions in marketing planning, marketing training & marketing management
There are significant differences in how B2B and B2C marketing should be managed for maximum sales returns and profit.
For business to business management, marketing strategy and planning, to improve sales and profits, scientific marketing methods are proven to be very effective.
For example, this diagram illustrates researched levels of importance for different types of promotion in B2B marketing. Personal selling is the key in B2B marketing, far more important than advertising. More advanced B2B marketing shows that both, used synergistically are more profitable that either alone.
Very few businesses still exist without a functioning and appropriate web site. But online promotion, alone, rarely provides optimal B2B marketing.
Marketing is the total management of exchange... This means price strategies, channel management, product management process management, people management, positioning management and more... NOT JUST PROMOTION ... there's MUCH more to proper B2B marketing than web activity.
B2B Marketing is a complex juggling act of managing people, out-manoeuvring competitors, maximising positive customer relationships while still getting best possible share of new business. B2B management requires an intricate weave of all aspects of the 8P's of the Marketing mix.
If you apply the science of business-to-business marketing, you'll develop winning strategies and sustainable competitive advantage.
If you have read this far, something must be bothering you about you B2B Marketing and you may want to talk with someone who can assist you to squeeze more from your efforts... Why not get started now... Just email us by clicking this button or fill out this form and a consultant will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you act, the sooner your Organisation will be humming at greater efficiency.
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