Improve & Refine FMCG (fast moving consumer goods) Marketing
FMCG specialist, experienced consultants, make an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) product launch check almost eliminates the chance of product launch failure.
Innovative but scientific interpretation of accurate market research, along with advanced understanding of CPG (consumer packaged goods) marketing models AND Behavioural Science, means we can help you optimise your channel management & trade relationships, improve your product portfolio planning and streamline your marketing mix.
Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions & public relations (pr & publicity) pays for FMCG consultant fees many times over!
BUT, that's not all you'll get if you appoint our team to help you: Think about these benefits...
- Timely, often "blue-ocean", product development for competition-free growth across your product portfolio & a loyal consumer franchise.
- Sophisticated marketing strategies to secure fairer balance of power with channel partners.
- Fail-safe product launches using our proprietary pre-launch assessment & evaluation process.
- Optimised product extensions that protect and enhance your brand.
- Disciplined and formalise Pricing Strategy to optimise revenue management while maintaining value to users.
- Polished Category reviews, trade presentations, integrated marketing communications management, and formal marketing plans.
An Example of How the Marketing Theory Plays Out in Real Commercial Experience
This brand's target audience was young adults with dogs... A group of people with no awareness of this 40 year-old brand.
The marketing theory said, "simply start creating 'awareness' ".
The test market was Adelaide, South Australia, where the campaign secured market-share growth from 2% to 16 % in just 12 weeks.
The market-share leader reacted violently, spending emergency funds to stall the ensuing national roll-out when this campaign went to air in Sydney, New South Wales, but still couldn't prevent market share from increasing 4% in that market... a SIGNIFICANT change in market share in any FMCG category!
Test If Your FMCG Marketing Needs Help
There are "tricks of the trade" and there is insightful, powerful ,scientific knowledge waiting to be unleashed... why not use both?
- Have you a brand portfolio that matches the existing and impending segments in your market?
- Is your product portfolio balanced with Rising Stars to replace aging Cash Cows?
- Do you have Product Development innovation prepared to overcome substitution by retailer private label products?
- Are your profits and sales growth 100% on target every year?
- Do you leave a Category Review feeling thrilled or depressed?
- Is one brand in your portfolio cannibalizing another?
- Do you have a formal Pricing Strategy?
- Do you Marketing Plans accurately predict sales outcomes?
- Do you out-manoeuvre and outclass competitors at every turn?
- Is there a 'buzz' in the office and high morale among your team?
- Is the future looking bright?
Better FMCG marketing
Launch Engineering helps FMCG businesses be more productive, improve branding, expand marketing communications, control ad agencies and refine category management.
FMCG outcomes include an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) new product pre-launch assessment tool almost eliminates the chance of a product launch not going to plan; advanced market segmentation methods give you a competitive 'edge'. Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions, public relations (pr & publicity) pays for FMCG consultancy fees many times over!
If you want the easiest path, to avoid the "potholes and land mines", then you need Launch Engineering help.
Give Your FMCG Marketing an Adrenalin Rush Today
If you have read this far, you know your Marketing needs a boost, so why wait? Get started now... Just fill out this form and an FMCG strategy specialist will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you start, the sooner you'll reap the benefits!
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...
More Help With FMCG Research, New Product Development, Branding & Strategic Planning
There are over 100 pages on this site, dealing with everything from Distribution Strategy and Pricing, down to detailed information on Market Research, Marketing Planning and Advertising for FMCG.
Services you might benefit from include:
- Full Market Research Services - The best of the best... PhD's, globally revered experts, ex-agency Research Directors, academics. Just ask!
- Interim Marketing Managers - Highly skilled, networked to the hilt, ready-to-go!
- Market Segmentation Guidance.
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable Strategic Marketing information.
