The average supermarket stocks 20,000 to 30,000 lines... You need your FMCG products to be as important to the retailer as they are to you!
The Leading-Edge Strategy consultants at Launch Engineering hear these comments almost weekly. If you want the easiest path, to avoid the "potholes and land mines", then you need leading edge FMCG strategy and know-how.
Remember, 50% of FMCG profits come from products launched in the past three years... You NEED launch expertise and a 'winning edge' to optimise your competitive advantage.
FMCG specialist, experienced consultants, make an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) product launch check almost eliminates the chance of product launch failure.
Innovative but scientific interpretation of accurate market research, along with advanced understanding of CPG (consumer packaged goods) marketing models AND Behavioural Science, means we can help you optimise your channel management & trade relationships, improve your product portfolio planning and streamline your marketing mix.
BUT, that's not all you'll get if you appoint our team to help you: Think about these benefits...
This brand's target audience was young adults with dogs... A group of people with no awareness of this 40 year-old brand.
The marketing theory said, "simply start creating 'awareness' ".
The test market was Adelaide, South Australia, where the campaign secured market-share growth from 2% to 16 % in just 12 weeks.
The market-share leader reacted violently, spending emergency funds to stall the ensuing national roll-out when this campaign went to air in Sydney, New South Wales, but still couldn't prevent market share from increasing 4% in that market... a SIGNIFICANT change in market share in any FMCG category!
There are "tricks of the trade" and there is insightful, powerful ,scientific knowledge waiting to be unleashed... why not use both?
Launch Engineering helps FMCG businesses be more productive, improve branding, expand marketing communications, control ad agencies and refine category management.
FMCG outcomes include an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) new product pre-launch assessment tool almost eliminates the chance of a product launch not going to plan; advanced market segmentation methods give you a competitive 'edge'. Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions, public relations (pr & publicity) pays for FMCG consultancy fees many times over!
If you want the easiest path, to avoid the "potholes and land mines", then you need Launch Engineering help.
If you have read this far, you know your Marketing needs a boost, so why wait? Get started now... Just fill out this form and an FMCG strategy specialist will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you start, the sooner you'll reap the benefits!
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...