FMCG (fast moving consumer goods):
Strategic & Brand Marketing Management

FMCG Voice of Experience: Words of wisdom from survivors of FMCG marketing:


"When your buyer says your brand is to be de-listed, all you can hear is the blood pulsing through your heart, and the taste of bile on your mouth…"

"We needed Launch Engineering three years ago when we started… Now, we need to start again."

"This business is wrought with land mines, not potholes… Anyone who thinks they can nail it without decades of experience, AND a great team, is destined for failure."

"the world of fast moving consumer goods is possibly the hardest, cruellest and disciplined industries all them all: The sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy of marketing knowledge determines market share, profitability and survival."

At Launch Engineering we hear these comments almost weekly. If you want the easiest path, to avoid the "potholes and land mines", then you need Launch Engineering help.

How to market FMCG better than your competitors

Launch Engineering helps FMCG businesses be more productive, improve branding, expand marketing communications, control ad agencies and refine category management.

FMCG outcomes include an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) new product pre-launch assessment tool almost eliminates the chance of a product launch not going to plan; advanced market segmentation methods give you a competitive 'edge'.  Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions & public relations (pr & publicity) pays for FMCG consultancy fees many times over!

FMCG Packaging

After 35 years we know the right design and creative agencies to get it 'right' - at the 'right price', but also how to work with them for the best possible outcome.
Product Sampling

In the buyer adoption process of FMCG, 'trial' is everything... and the best way to achieve trial is by product sampling. Go to our product sampling page for more information.
FMCG Marketing and the Category Review

Woolworths, Coles & other sophisticated retailers rely on insightful category review information. To be a true 'trade partner' and win their loyalty, a category review should be outstanding.
Buyers need facts and figures, properly interpreted, to best perform category management.

Ask us to help with your next Category Review.

Launching New FMCG Products?

Recent research In FMCG has identified that 50% of company profits are generated by products launched in the past three years, that life cycles are decreasing in duration and brand loyalty decreasing in strength.

This may be due to less than ideal FMCG brand management, but also a function of our changing environment. Either way, growing pressure means even more importance in the use of and management of advanced FMCG marketing methods.

New products are the lifeblood of your business… don’t take risks – use trained, knowledgeable new product launch marketing consultants to be sure of success.

Best practice marketing techniques to maximise profitable FMCG market share growth.

Timely product development and cannibalisation-free growth across your product portfolio builds an impregnable defence against competitors. Sophisticated marketing strategy management can secure fairer balance of power with channel partners.

Analysis of buyer readiness helps make better
decisions for integrated marketing communications strategy.
In FMCG, you must create AWARENESS then INTEREST then DESIRE then ACTION

CONTACT US about:

  • Fail-safe FMCG product launch through our proprietary pre-launch value assignment process.
  • Optimised FMCG product extension strategies that protect and enhance your brand.
  • Category reviews, trade presentations, integrated marketing communications management, and better marketing plans.

How to get more from your FMCG marketing budget

Advanced FMCG Marketing Communications methods
There are relatively hidden methods that can milk MUCH more from your marketing communications budget - ask us for a case study or two.

Understand your customers & buying triggers: Use market research for segment identification & advanced Customer Value Management.

Use advanced FMCG marketing methods to confidently reduce business risk & generate sustainable competitive advantage

Balance your FMCG marketing mix with a disciplined and structured process of managing products, brands, pricing, distribution & promotion

Use FMCG marketing experience: 30+ years of landmark success can pass on valuable benefits from successes and mistakes.

Adopt Refined FMCG Market Segmentation: Identify & Evaluate Market Segments. Make better, more profitable decisions.

Apply FMCG Marketing Strategy & Brand Loyalty methods: Invest in, milk or dump a brand? Scientifically choose the RIGHT time.

Building relationship with Retailers: Help supermarkets market, maximise returns from trade spend, build brand equity, crush generics. [See: Category Management]

Generate Functional, Implementable FMCG marketing plans: Effective Marketing Planning and help with writing marketing plans.

Use sophisticated FMCG, CHC & Pharmaceutical marketing techniques and the market WILL respond!

Improve FMCG Marketing, Sales & Selling: Maximise return from sales staff. Stimulate sales. Motivate sales teams.

Call 02 9904 5355 NOW.

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