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Improve and refine FMCG (fast moving consumer goods) Marketing Strategy
Home » Fast Moving Consumer Goods (FMCG)

Improve & refine FMCG (fast moving consumer goods) Marketing

FMCG specialist, experienced  consultants, make an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) product launch check almost eliminates the chance of product launch failure.

Advanced understanding of CPG (consumer packaged goods) creates better marketing strategy

Innovative but scientific interpretation of accurate market research, along with advanced understanding of CPG (consumer packaged goods) marketing models, will optimise your channel management & trade relationships, improve your product portfolio planning and optimise your marketing mix.

FMCG Marketing Help

FMCG (Fast moving Consumer Goods) marketing is the most scientific, demanding, disciplined and exciting realm of the marketing universe.

Coordinating and synchronising B2C and B2B, FMCG calls for exacting precision of market research, marketing communications, product management and pricing scrutiny that only the most skilled marketers ever progress to command.

A lifetime of experience, training, learning and adaptive effort can still only stack the odds in your favour, and it is the bloodiest battlefield of carnage for the in-experienced, un-qualified and ad-hoc entrepreneur.

For those specialists that have embraced the advanced and intricate inner sanctum of marketing excellence, such as Proctor & Gamble, Lever Bros, Colgate, Mars, and others, global dominance and astronomical profits are the rewards. On the other hand for un-trained, adventurous, under-capitalised entrepreneurs, the path is peppered with land mines, rather than potholes.

If you really want to succeed in FMCG, sometimes call CPG (Consumer packaged goods), HVCPG (high volume consumer packaged goods), or sometimes just FMG (fast moving goods),

... then you REALLY need to sew yourself to the best possible FMCG marketing expert. Why wait? Call now for the easy way to market FMCG.

Too many businesses have lost ‘it all’ with badly executed segmentation studies, product packaging that is just not right, logo and art design that contradicts market positioning, strategic actions that defy proven marketing know-how, weak or non-existent marketing plans, over-priced and ineffective advertising... the list goes on.

Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions & public relations (pr & publicity) pays for FMCG consultancy fees many times over!

Timely product development and cannibalisation-free growth across your product portfolio builds an impregnable defence against competitors.

Sophisticated marketing strategy management can secure fairer balance of power with channel partners.

Fail-safe product launch through our proprietary pre-launch value assignment process.

Optimised product extension that protect and enhance your brand.

Category reviews, trade presentations, integrated marketing communications management, and better marketing plans.

In FMCG you must create AWARENESS then INTEREST then DESIRE then ACTION Analysis of buyer readiness helps make better decisions for integrated marketing communications strategy.

How to get the most from your marketing

  • Carefully check a Product Launch

    FMCG Product Launch Risk Assessment
    Carefully check a Product Launch & manage new products within your product portfolio
    Improve Pricing, Perception & Positioning

  • Understand your customers

    Understand your customers & buying triggers
    Market research and segment identification & advanced Customer Value Management.

  • Advanced marketing techniques

    Use advanced FMCG marketing methods
    Confidently reduce business risk & generate Sustainable competitive advantage

  • Balance your marketing mix

    Balance your FMCG marketing mix
    A disciplined and structured process of managing products, brands, pricing, distribution & promotion

  • Marketing training & mentorship

    FMCG marketing training
    30+ years of landmark success to pass on: Benefit from our successes and mistakes.

  • Refined Market Segmentation

    Refined FMCG Market Segmentation
    Identify & Evaluate Market Segments. Make better, more profitable decisions.

  • Invest in, milk or dump a brand?

    FMCG Marketing Strategy & Brand Loyalty
    Invest in, milk or dump a brand? Scientifically choose the RIGHT time.

  • Supermarket marketing

    Building relationship with Retailers
    Help supermarkets market, maximise returns from trade spend, build brand equity, crush generics.

  • Functional, usable marketing plans

    Functional, FMCG marketing plans
    Effective Marketing Planning and help with writing marketing plans

  • FMCG & Pharmaceutical Markets

    FMCG, CHC & Pharmaceutical Markets
    Use sophisticated marketing techniques and the market WILL respond!

  • Improve Sales & Selling

    Improve FMCG Marketing, Sales & Selling
    Maximise return from sales staff. Stimulate sales. Motivate sales teams.


Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com
Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA