Improve & refine FMCG (fast moving consumer goods) Marketing

FMCG specialist, experienced  consultants, make an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) product launch check almost eliminates the chance of product launch failure.

Innovative but scientific interpretation of accurate market research, along with advanced understanding of CPG (consumer packaged goods) marketing models, will optimise your channel management & trade relationships, improve your product portfolio planning and optimise your marketing mix.

Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions & public relations (pr & publicity) pays for fmcg consultant fees many times over!

Timely product development and cannibalisation-free growth across your product portfolio builds an impregnable defence against competitors.

Sophisticated marketing strategy management can secure fairer balance of power with channel partners.

Fail-safe product launch through our proprietary pre-launch value assignment process.

Optimised product extension that protect and enhance your brand.

Category reviews, trade presentations, integrated marketing communications management, and better marketing plans.

Words of wisdom from survivors of FMCG marketing:

“When your buyer says your brand is to be de-listed, all you can hear is the blood pulsing through your heart, and the taste of bile on your mouth…” “We needed Launch Engineering three years ago when we started… Now, we need to start again.” “This business is wrought with land mines, not potholes… Anyone who thinks they can nail it without decades of experience, AND a great team, is destined for failure.” … "the world of FMCG, fast moving consumer goods, also called CPG, consumer packaged goods, is possibly the hardest, cruelest and disciplined industries all them all: The sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy of marketing knowledge is evident in market share, profitability and survival."

At Launch Engineering we hear these comments almost weekly. If you want the easiest path, to avoid the "potholes and land mines", then you need Launch Engineering help.

Better FMCG NPD (new product development) - applying real marketing science to your product portfolio management.

Choose the best possible head start for generating new products - the lifeblood of your business

Market driven New product development

This is a service which lowers the risk in new product development for Fast Moving Consumer Goods. It takes the process off site and off balance sheet.

Nowadays there seems little point investing heavily in extra head-count and the infrastructure associated with new product development. However, market shares won’t stand still and fast moving consumer goods companies can’t stand still.

Launch Engineering will give an FMCG company a leg-up. The Launch Engineering team will work as if it was an internal department. From as early in the product life cycle as the company chooses, Launch Engineering does the work from R&D to launch. The client company then chooses when to take over.

As well as traditional marketing services provided on a fee-for-service basis, Launch Engineering will provide a launch-pad marketing service on a speculative basis to selected new ventures.

New products are the lifeblood of your business… don’t take risks – use trained, knowledgeable new product launch marketing consultants to be sure of success

Scientific Approach to CPG (Consumer Packaged Goods) packaging

Launch Engineering consultants draw of lifetimes of experience... we have saved numerous brands from decay or deletion with our insight into packaging.

Feel free to download our FREE tips sheet. "The 5 I's of Packaging" or better still, ask us to join your decision making group when designing your packaging.