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Market segmentation is a natural result of the vast differences among people - Donald Norman

Market Segmentation, for superior targeting & positioning strategy

Market segmentation research

What is "Market Segmentation"?

Market segmentation is the identifiable of groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behaviour.

Market segmentation is arguably the most powerful tool available for generating strategic marketing advantage.

Market segmentation activities focus around identifying different groups within the market that share similar needs, wants, behaviours or demand characteristics - targeting & positioning them to create better customer satisfaction.

Market Segmentation should insightfully identify groups of customers and potential customers by their Attitudes, Usage & Behaviour. Market Segmentation is the key to making better marketing decisions, building better marketing strategy and real competitive advantage... exactly why management should insist upon the best segmentation study possible!

Approaches to Market Segmentation - What is the best way to segment a market?

Market segmentation market research studies for market analysis, targeting and product positioning SME's often fall victim to believing their market is significantly effected by proximity - limiting their opportunities.

Too many untrained marketers fall into the demographic trap, and never truly identify segments in their market.

Naive marketers can be wooed by psychology-led market research - often good, but dangerous for larger businesses that need more than 'theory' to secure sustainable competitive advantage.

Market segmentation identifies consistencies in buyer behaviour... it is logical to prefer to know what a buyer does, rather than what that say they will do.

Market segmentation analysis leads to superior marketing strategy:

Market Segmentation by Launch Engineering can help discover profitable paths to marketing advantage. Call us for market segmentation and market research advice.

Simply BETTER market segmentation market research

Call 02 9904 5355 NOW.

Market segmentation strategy: Advantages of a segmentation study

Market segmentation is the corner-stone of customer-oriented business strategy & planning, leading to sustainable competitive advantage, successful marketing management and control.

The purpose for segmenting a market is to ensure your marketing advertising, targeting & positioning focuses on the subset of the market that are most likely prospects. Market segmentation done properly generates the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments.

Market segmentation is a four-step process:

1. Segment Identification - Identification and assessment of heterogeneous groups.

2. Segment Selection - Choosing attractive segments that are appropriate for the organisation to pursue.

3. Segment Targeting - Allocating marketing resources to fulfil the needs and wants of the prime target audience/s you have selected.

4. Positioning - Using your insight and understanding to manage the elements of the marketing mix so as to optimally meet the needs and wants of that segment.

Market Segmentation - Understand the consumer so you can provide the best choice they can make

Using our proprietary Customer Value Management process, Launch Engineering identifies meaningful and usable market segments using insight and extensive experience COMBINED with advanced academic knowledge: You enjoy a synergy of empirically supported, informed strategy.

If you are less than100% satisfied with your marketing results, ask for a Launch Engineering segmentation study now.

A segmentation study ...

... is one of the most potent pieces of market research that can be commissioned... don't risk putting your market segmentation analysis in the hands of anyone but the best.

The Meaning of market segmentation, the concept of market segmentation and reasons for market segmentation

Market segmentation identifies who buys your products, how they buy, why they buy, and what effects their decisions.

Market segmentation reveals which competitors to be wary of, who cannibalises your sales, and how you can protect and enhance your brand longevity and growth.

Market Segmentation helps ...

...in everything from new product development to pricing decisions to trade partner negotiations

Because we know the science, have the decades of experience and volume of work, are exposed to world-wide findings, and can isolate the relevant and pertinent issues, a market segmentation study from Launch Engineering is the option when it is just too important to accept anything but the best.

The Power of Multiple Segmentation Studies

Multiple Segmentation Studies give significant predictive power to marketers. Routine, sequentially ordered studies expose trends, identify opportunities and display potential threats with clarity and confidence. Product and industry lifecycle, extension opportunities, market gaps become evident; along with indications for sustainable competitive advantage.