Marketing Management Help and Guidance for New Product Launch

Marketing and Management Consulting Testimonials

“Thanks very much indeed for your sharp and poignant marketing analysis. Everything has been taken on board and we've already moved onto comparing other business opportunities with more readily available market share, cash flow and growth. Your marketing advice really is quite priceless and decision provoking, especially for us as a family run team with limited capital. Thanks so much Leigh for the highly-effective way that you cut-to-the-chase for us. Sean Keith, Director, Keith's Kitchens Pty Ltd

“Our consultant, Leigh Cowan, hit the ground running with insightful and creative strategic and marketing advice from day one. He helped us get national distribution through pharmacy wholesalers, created interest in Coles and Woolworths, and made a major contribution to our business plan. Launch Engineering also guided us into better media buying and a great value TV advertisement.” Craig Erskine-Smith, CEO, Erskine Dental – makers of Piksters™.

"Leigh Cowan and Mike Crisp of Launch Engineering have impressed me with their ability to quickly understand the complexities of my business and the market we work in. I recommend them in the areas of strategic business planning and and market research and commend them for their skills in facilitating paradigm shifts in corporate thinking.” Alastair Smith, Managing Director, Strata Associates.

"As a start-up, we needed to minimise outgoings, but more importantly, secure maximum commitment and best possible skills to ensure Slice would become a success. We exchanged equity for fees with Launch Engineering, and the outcome has been a complete success." Steve Moore, Director, Slice Wireless Pty Limited

“We were not sure what was causing the problem. I got Launch Engineering to sit with me a few times and work through the issues. Now Parker’s Organic Juices is a recognisable brand, and business is booming.” Alicia Parker, CEO, Parker’s Organic Juices.

 “Thank you for the excellent job … the brief was fairly broad and time constraints were tight. I believe the implementation of your recommended strategies will more than repay our initial investment.” Michael Sheedy, National Marketing Manager, Ajax Chemicals.

“Leigh Cowan achieved more for Denes than any other marketing executive in over 40 years of operation!” Eric Sawyer, Chairman, Denes Natural Pet Care.

“Your marketing plan was so significant our Chairman insisted we get one of the big five accounting firms to undertake the same brief. They came up with the same results, but took twice as long and cost ten times as much!” Gerry Rowe, General Manager, TNT Comet Kwikasair.

“This is the first time we have used a marketing consultant, which I am pleased to say, has exceeded our expectations.” WM Ferguson, Marketing Manager, Marion Merrell Dow.

“We increased our sales of regular product lines by 50%… testimony of ability to assess the market and then select and implement appropriate sales strategies.” J.D. Stott, Director Vehicle Registration, NSW Government.

Marketing and Management Consulting Case Studies

FMCG Market Research – A Segmentation Study that increases sales 33%+

Launch Engineering's Strategy Development team recently finished a comprehensive Segmentation Study in the Dairy Foods industry for a national advertiser. Findings have revolutionised their media, advertising and public relations focus, as well as a contributing to production planning and product development to meet growing and newly revealed market segments.

Product Development – Pre-launch concept development

Launch Engineering worked in a significant NPD role in FMCG, the outcome was a significant core product innovation in 'nutriceutical' foods that secured solid distribution in multiple channels including supermarkets..

Complete Project Management on New product to post-launch development: From no distribution to dominance in the pharmacy channel

Launch Engineering executives undertook innovative New Product Development and market research. It then developed the trade presentation for Category Review and presented that presentation, achieving national distribution. Managing market research, and working with production, LE assisted in fine-tuning the commercialisation, from bar coding, trade units decisions and formula, through to advertising agency appointment and brief.

Promotions Management Project: Start up to market leader in the fitness services industry

Launch has been retained by a national health services provider to re-develop its whole promotional mix, in line with changes that have occurred in the market place over its seven years of exponential success.

Generic Business Consulting to grow to 'critical mass'

Launch Engineering was approached by a struggling health foods brand, in the juices category, to assist save the brand and its company. After participation in management marketing decisions for promotion, pricing, distribution, and product development (packaging), the combined result was a five-fold increase in sales in six months.

Pre-launch Assessment

A Telco start-up commissioned Launch Engineering to write a pre-launch market assessment document that became an invaluable tool to assisting them present to Venture Capitalist investors.

Equity for Fees Involvement

Invited to contribute in an open-ended project involving Operational Development, Launch Engineering recently commenced the pre-launch development of a wireless technology publishing company that secured Venture Capital investment and will participate in launching this new venture.