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02 9904 53558 Telemarketing Tips
- Selling is what consumers WANT – they need help to buy correctly and quickly. What they don’t want is the old ‘pushy’ sales techniques. Don’t be a ‘reluctant salesperson’ because of the old image of what sales was. Do not let your keenness to sell be seen as 'pushiness'.
- A sales interaction is not a CONTEST. There must be two winners for it to be successful. The consumer MUST feel that the salesperson is their ALLY in choosing what is right for them.
- As a consumer, I feel most comfortable with a salesperson who seems to understand not just what I ask for, but also many ‘unsaid’ factors. I am most likely to feel happy to take this person’s advice and BUY from them.
- First you have to sell YOURSELF – then, IF SUCCESSFUL, you get a chance to
sell your product or practise your skills. You must establish -
- Your Credibility & Trustworthiness
- That you understand THEM
- That you know your product
- …. In that order!
- Image IS important. It affects how a customer perceives us – and if their perception is wrong it makes establishing our credibility much harder. Think about the 7th “P” of Marketing… “Physical Evidence” … correctly spelled emails, classy attachments, an excellent web site… precise contact management and follow up.
- When we communicate over the phone, we can’t utilise BODY LANGUAGE, so TONE speaks LOUDER than our words. Always remember how important involvement, passion and enthusiasm is - it creates credibility.
- You CAN hear a smile over the phone – so smile
- Never take it personally when you get a no… rather treat it as:
- Training
- Practice
- The necessary quota of “no’s”, you need to generate a “yes”.
Wise Words
It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.
