Product Analysis, Buyer Readiness and other Marketing Models, Laws and Rules

Marketing Models, Laws & Rules

Laws, rules and models used by the world's most successful companies to optimise their marketing.

Product Analysis: The Concept of "Total Product'

Marketing rules that help strategy planning Why do people choose to buy products that are more expensive? Why do others buy cheap and nasty? What is it that people are actually buying? The physical product? The service? By conducting a product analysis you can discover new insight into your business and your industry.

Truly objective product analysis can open minds to new product development and brand management concepts, opportunities and courses of action your firm may never before have considered.

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The Buyer Readiness Model

Advertising and integrated marketing communications MUST be matched to your buyer readiness stages In understanding the buyer decision making process, selection of communication strategy becomes a crystal clear process. Advertising and integrated marketing communications MUST be matched to your buyer readiness stages.

Your target audience needs to be AWARE of your product before they can possibly develop an INTEREST, DESIRE and consequent DECISION TO BUY.

Your marketing communications must be "in sync" with your target audience, or your marketing communications, no matter how good, will be inefficient or simply wont work in increasing your sales.

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Porters Five Forces

Porter's 5 Forces: Marketing rules that help strategy planning Michael Porter is one of the heroes of 20th century marketing theory. The 5-forces model is used to evaluate industry attractiveness. Essentially, more attractive industries share these five traits. Of course, other issues apply, but in essence, this model is great for determining whether or not "the grass is greener on the other side of the hill".
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Ansoff Analysis

Just one of the value models utilised to scientifically attack your marketing problemsAnsoff Analysis allows management to focus marketing and management direction. Different strategic initiatives exist for each quadrant, so once the objective is identified the strategies and issues immediately become evident..

What are the obstacles? What level of investment is likely? What is the likely learning curve? Are we using existing or new channels, abilities, knowledge?

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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Developed by Trout & Reiss in the early 1990's. The Immutable Laws of Marketing offer profound guidelines for management and planning marketing strategies.
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STP (Segmenting, Targeting and Positioning)

The World's leading businesses know certain laws, rules and models can be used profitably in commercial applications. The most powerful tool in the marketing manager's arsenal is segmentation.

The STP process ensures business stay on target and their marketing maintains optimal efficiency.

Once you apply STP scientifically, you begin to produce "Pearl after "Pearl", and leave your competitors to sell their Dinosaurs, develop their Ostriches and play with their Flamingoes.

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More marketing models, rules, laws & concepts ...

1

The relative importance of different types of promotion in B2B Marketing
This graphic compares marketing promotions importance in B2B scenarios compared to B2C scenarios. NB: Subject to other marketing models.

2

Components of Brand Equity for Brand Management
The meaning of brand and the items that contribute to brand equity.

3

Factors influencing Consumer Behaviour
For B2C marketers, also see Types of Business Buying Behaviour, Product Type, and more on Buyer Readiness.

4

Customer Value Management: ACER model
Increase profits by 20%+ without increasing your number of transactions?.

5

The Law of Diminishing Brand Loyalty
Brand equity is your biggest asset... but if your brand equity is failing, you CAN use that to your advantage.

6

Approaches to Market Segmentation - What is the best way to segment a market?
Knowing that any market place is simply a corral for market segments is the most vital crucial element of marketing management.

7

The Hierarchies of Marketing
The many 'hues', and varying skill sets, of marketing personnel..

8

The Nexus of Marketing
The multiple and complex disciplines that form the basis of strategic marketing management.

9

The 8 "P's" of Marketing
The 8 Components that form a realistic, commercial marketing mix.

10

The New Product Development Wheel
A new product development model that helps develop products with commercial validity and minimal chance of failure.

11

New Product Launch Evaluation
Free in beta, this tool quantifies your input, applies researched values to your responses and predicts the likelihood of launch success, identifying what you have to do to improve your chances of success.

12

Pricing Strategy Models
A few important models and concepts in Pricing Strategy.

13

9 Components of Product Launch Success
Helps businesses when planning to launch a new product.

14

Free Stuff for DIYers
Marketing is not a DIY activity, but if you're adamant, here's are a few helpful giveaways you might find handy.

Wise Words about Marketing Science

Marketing concepts and models for better business decision making The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand. Marketing concepts and models for better business decision making
- Sun Tzu

Management Tools

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