Marketing Models, Laws & RulesLaws, rules and models used by the world's most successful companies to optimise their marketing.
Product Analysis: The Concept of "Total Product'
Truly objective product analysis can open minds to new product development and brand management concepts, opportunities and courses of action your firm may never before have considered.Find out more
The Buyer Readiness Model
Your target audience needs to be AWARE of your product before they can possibly develop an INTEREST, DESIRE and consequent DECISION TO BUY.
Your marketing communications must be "in sync" with your target audience, or your marketing communications, no matter how good, will be inefficient or simply wont work in increasing your sales.Find out more
What are the obstacles? What level of investment is likely? What is the likely learning curve? Are we using existing or new channels, abilities, knowledge?Find out more
The 22 Immutable Laws of MarketingDownload
STP (Segmenting, Targeting and Positioning)
The STP process ensures business stay on target and their marketing maintains optimal efficiency.
Once you apply STP scientifically, you begin to produce "Pearl after "Pearl", and leave your competitors to sell their Dinosaurs, develop their Ostriches and play with their Flamingoes.Find out more
More marketing models, rules, laws & concepts ...
The relative importance of different
types of promotion in B2B Marketing
This graphic compares marketing promotions importance in B2B scenarios compared to B2C scenarios. NB: Subject to other marketing models.
Components of Brand Equity for Brand Management
The meaning of brand and the items that contribute to brand equity.
Factors influencing Consumer Behaviour
For B2C marketers, also see Types of Business Buying Behaviour, Product Type, and more on Buyer Readiness.
Value Management: ACER model
Increase profits by 20%+ without increasing your number of transactions?.
The Law of Diminishing
Brand equity is your biggest asset... but if your brand equity is failing, you CAN use that to your advantage.
Approaches to Market Segmentation - What is the best way to segment a market?
Knowing that any market place is simply a corral for market segments is the most vital crucial element of marketing management.
The Hierarchies of Marketing
The many 'hues', and varying skill sets, of marketing personnel..
Nexus of Marketing
The multiple and complex disciplines that form the basis of strategic marketing management.
The 8 "P's" of Marketing
The 8 Components that form a realistic, commercial marketing mix.
The New Product Development Wheel
A new product development model that helps develop products with commercial validity and minimal chance of failure.
New Product Launch Evaluation
Free in beta, this tool quantifies your input, applies researched values to your responses and predicts the likelihood of launch success, identifying what you have to do to improve your chances of success.
Pricing Strategy Models
A few important models and concepts in Pricing Strategy.
9 Components of Product Launch Success
Helps businesses when planning to launch a new product.
Free Stuff for DIYers
Marketing is not a DIY activity, but if you're adamant, here's are a few helpful giveaways you might find handy.
Wise Words about Marketing Science
The general who wins the battle makes many calculations in his temple before the battle is fought.
The general who loses makes but few calculations beforehand.
- Sun Tzu