So many suggestions sound like great ideas... sales representatives can present VERY convincing cases, operational executives can be overwhelmingly passionate about their beliefs and opinions, and powerful individuals can push through agenda that may be questionable...but these can sometimes take you in all sorts of different directions, even disastrous ones.

The world's most successful companies use laws, rules and models uncovered by academic research and analysis to make sure you make the right decisions. These a just a few.

Marketing rules and models are tools used by world leaders in commerce, helping make better strategic & competitive decisions

To take your own appendix out unless you were an experienced and qualified surgeon, would be crazy! Why then, do people entrust their business to practical experience and common sense without consulting trained marketing specialists?

Just as an engineer learns the science behind building bridges, so does a marketing qualified executive learn to build markets... so try us and see what we can bring to you in terms of better business foundations.

Real marketing tools used by world leaders in commerce, give them potent sustainable strategic competitive advantage

The study of business shows that certain rules exist that improve marketing results and generate more profit. These are only a few of many that a qualified marketing consultant employs...

Rules, Laws, & commercially applicable Marketing Concepts

The Buyer Readiness Model

In understanding the buyer decision making process, selection of communication strategy becomes a crystal clear process. Advertising and integrated marketing communications MUST be matched to your buyer readiness.

Your target audience needs to be AWARE of your product before they can possibly develop an INTEREST, DESIRE and consequent DECISION TO BUY.

Your marketing communications must be "in sync" with your target audience, or your marketing communications, no matter how good, will be inefficient or simply wont work in increasing your sales. 

Product Analysis: The Concept of "Total Product'

Why do people choose to buy products that are more expensive? Why do others buy cheap and nasty? What is it that people are actually buying? The physical product? The service? By conducting a product analysis you can discover new insight into your business and your industry.

Truly objective product analysis can open minds to new product development and brand management concepts, opportunities and courses of action your firm may never before have considered.

The 22 Immutable Laws of Marketing

Developed by Trout & Reiss in the early 1990's. The Immutable Laws of Marketing help with planning marketing strategies.

Porters Five Forces

Michael Porter is one of the heroes of 20th century marketing theory. The 5-forces model is used to evaluate industry attractiveness. Essentially, more attractive industries share these five traits. Of course, other issues apply, but in essence, this model is great for determining whether or not "the grass is greener on the other side of the hill".

Cowan's Law of Brand Decay

Significant market research conducted in the 90's and applied commercially is proven to have universal pertinence to all companies that recognise the importance of brand equity. If you are wondering when and if its time to change, dump, support your existing brand, ask Leigh to run you through the key issues.

Very helpful when you want to...

• Launch a major change to your marketing mix
• Consider extension strategies
• Deliberate the possible name change for your company or brand
• Develop new brands without cannibalising old ones
• Simply can't generate any more cost savings, but still finding it difficult to compete in the market
• Have to choose between supporting a 'cash cow' brand or investing in a 'rising star' brand.

STP (Segmenting, Targeting and Positioning)

The most powerful tool in the marketing manager's arsenal is segmentation.

The STP process ensures business stay on target and their marketing maintains optimal efficiency.

Once you apply STP scientifically, your begin to produce "Pearl after "Pearl" , and leave your competitors to sell their Dinosaurs, develop their Ostriches and play with their Flamingoes.

Ansoff Analysis

Ansoff Analysis allows management to focus marketing and management direction. Different strategic initiatives exist for each quadrant, so once the objective is identified the strategies and issues immediately become evident..

What are the obstacles?

What level of investment is likely?

What the likely learning curve? Are we using existing or new channels, abilities, knowledge?

Porters Value Chain Model

The Value Chain Model assists management in strategically assessing where one might find sustainable competitive advantage.

Where are your cost drivers?

Where does your competitive advantage come from? Is it sustainable?

What tools are there to improve value? Improve sustainable competitive advantage? How can you drive profits and make strategically superior decisions to those of your competitors?

Want to enjoy the flow-on benefits of understanding these and hundreds of other business models?

If its is time for you to trounce your competition and slingshot your company or organisation into a whole new universe of growth and achievement, then its time for you to call the team at Launch Engineering and experience truly objective product analysis can open minds to new product development and brand management concepts, opportunities and courses of action your firm may never before have considered.

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