Launch a brand or new product using the proven rules & methods revealed by 100’s of studies & decades of University research.
A launch, or commercial market entry, is subject to some factors that are beyond an organisation's control, as well as those within its control. However, those factors can determine how to launch so that you secure profitable growth & sustainable competitive advantage.
Processes for indentifying and responding to these factors are the disciplines which strategic marketing and planning skills are tested. The adroit strategic planner indentifies the relevant and pertinent factors, and develops tactics based on management's strategic focus, so that the goals of the organisation are met, or surpassed.
Most marketing teams are strong operationally, competently handing routine and repeat duties & responsibilities better than any outside 'expert' could hope to.
But a launch marketing team requires a diverse set of talent & skills: Often, a broader understanding of Pricing, Distribution, Product Knowledge, process management, relationship management, buyer behaviour are more important than routine Marketing Communications, advertising and promotional management... particularly if innovation, new markets or diversification is involved.
If you want to improve, or fine-tune your Launch Plan, or tap into the knowledge bank of business-school research and findings, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Your launch plan should be built around your unique situations - competitors, industry, environment, your 'special' capabilities, people and processes: If you've got a solid Marketing Plan you're on a joy ride, if not.. it will be a trip to hell. Ask us to assess and evaluate your Marketing Plan and you'' get objective, scrutiny that could give you the peace of mind you need to support it fully, or save you from a huge mistake..
Ask for more information if you want to assess, or validate a Marketing Plan, or just tap into independent experience & knowledge, Call 02 8011 4355, or CLICK BELOW .
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...