Excellence in Market Research by Business Research Specialists who are revered by financial institutions and business schools around the world

Launch Engineering consultants have an impressive history of consumer marketing achievements... from FMCG marketing, through promotion of telecommunications.... in advertising, PR (public relations), innovation on sales promotions to high-return direct marketing, maximising sales AND profits .

There is no platform where the science of marketing is more important than consumer marketing. Market research needs to be executed with the skills and wisdom of the years, mass media advertising can burn money far too fast if not executed - from marketing brief through production & media - if not guided by a 'knowing' hand.

Save more money than you spend by securing accountable and worthwhile advertising and eliminating the wasteful component.

Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.

Think of 'Value' as the sum of margins from all core products... our VO approach calculates value at the individual customer level.

The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:

  • Segmentation of all customers value, migration and volatility segments.
  • Creating & Analysing data for further use, including all product and value metrics derived for each individual customer
  • Modelled opportunity based on the research results
  • Review of data for more advanced phases

The Value Optimisation approach is a valid way of increasing market share though the acquisition of increased value from existing customers.

 

© Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA