Levels of Marketing Sophistication escape many key executives

When you get highly trained experts marketing input, not only does it empower you at the highest level of management, but also flows down into all levels of marketing activity... massively increasing your business efficiency and return on equity.

Define 'marketing'… surprisingly few ‘experts’ can.

Tapping into Launch Engineering means you will have marketing experts who not only live and breathe the science of marketing, but also apply sophisticated brand management strategies, marketing tools, and proven analytic methodology to make sure your company builds and maintains a sustainable competitive advantage.

4 P's of marketing? 5 P's of marketing? 6 P's of marketing? 7 P's of marketing? 8 P's of marketing?

Ask anyone who has studied 'marketing' and you'll usually find a basic definition is management of the "marking mix" of PRICE, PROMOTION, PRODUCT & PLACE.

More sophisticated marketing experts include PEOPLE and PROCESSES.

When discussing the marketing of services PHYSICAL EVIDENCE gets offered.

Larger companies have accepted significance of POLITICS.

The real science of marketing goes far beyond the understanding of the best mix and management of the P's of marketing... let us show you, how far you can go.

What is marketing?

The Definition of "Marketing"

The word "Marketing" simply means "the management of exchange" © Leigh Cowan 1989.

At Launch Engineering we know how to optimise the components of exchange...

 - managing communications and advertising, promotions & sales

 - managing trade partners, supply chains and channels of distribution

 - managing price, packaging and value

 - managing category, brand and product

 - managing people, processes, perceptions & positioning

 - managing planning performance and politics

The Benefits of Marketing 'Experts'

Marketing is a Professional Discipline requiring qualifications as well as experience. Would you have your appendix removed by an unqualified doctor? Or your house designed by an unqualified architect? Would you get your car serviced by an unqualified mechanic? Or your tax done by some one without tax and accountancy training?

Why risk your marketing management, your business and your future to someone without formal qualifications in marketing? Launch Engineering consultants not only have the experience, they also actually teach - usually at MBA level - and really know their 'stuff'. You get informed, rational, educated advice for long term, stable business growth, and nothing less.

Using art AND science, Launch Engineering is the next best thing to product launch insurance. So let us help you, Contact us now!

Negative brand equity and brand decay analysis & assessment - When do you dump your brand name?

Cowan's Law of Brand Decay: The inevitability of negative brand equity states... "If customer expectations exceed the organisation's ability to deliver, then the brand must decline to where no commercially viable amount of marketing effort can reverse its decay:... [more...]

• Need a Business Coach?

  
  Launch Engineering can introduce you to a selection of the best businesses coaches in Sydney, if you need business coaching.
  But if you seriously just want real, honest, marketing help, talk to us.
  Feel free to discuss rudimentary of wildly advanced marketing in topics such as...
• Basic to advanced pricing advice
• Disciplined, scientific guidance with marketing communications and advertising
• Creative & innovative distribution strategies
• Information management
• Product portfolio, life cycle and new product development strategies.
• ... or anything else that's on your mind.