Launching a product is the most expensive way to do
product launch market research. - Unknown
Before you launch a new product, YOU CAN CHECK you have a perfect product launch plan!
You can have your launch ideas validated and verified using a computerized system that uses 120 variables and university researched values to allocate a score... if you get <55 your product WILL fail, if you score >75 your product launch WILL succeed... but what's extra special about this assessment is you can salvage a report on the weaknesses in you plan and how to fix them.
Investors and lenders LOVE this as well!
Launch Engineering combines decades of analysis of successful product launch studies, with numerous successes of their own making, using academic know-how, in launching new products.
Launch Engineering has developed unique computer analysis that actually predicts the outcome of your product launch, based on your existing plan, AND identifies the key factors you could modify to improve your launch.
SPECIAL OFFER: Rank over 79 points and Launch Engineering can waive 75% of fees in exchange for equity in the brand or business being launched, if you want our help with implementation.
How can you pre-test your planned new product introduction & launch?
Run your variables through our proprietary, in-house, 120-point computer analysis, and validate the relevant variables of your product launch.
You’ll get a point score on the probable outcome of your planned product launch. What is CRITICAL about this UNIQUE ASSESSMENT is that we apply importance to each factor that has been uncovered by university study in to successful (and unsuccessful) launches... you get insight from the experience of hundreds of real-life product launch events, that demonstrate what factors are vital in making a product launch succeed. It is tantamount to having your own 'crystal ball'.
Academic studies of product launches around the world show the relative importance of certain variables in a product launch.
Using empirical data discovered by University research, we can give you a confidence rating on whether your product launch will succeed, or not.
PLUS, when you commission a Launch Engineering product launch evaluation, you ALSO get a list of variables that, modified, will improve your product launch success.
Imagine, evidence a product launch will succeed… isolation of weak points… evidence for your CEO… or simply improved confidence your marketing plan is right.
Alternative ways to check your product launch probability of success
Click below to:
- Quick-Check the probability of success of your product launch
- Pre-launch check your planned product launch
- Get help with product launch marketing management & planning
- Conduct market research: Tracking study, segmentation study, competition analysis, industry analysis, internal deficiency analysis.
Make sure your product launch has the best possible chance of success!
Avoid Product Launch flop
Only 20% of new products launched succeed... 2 out of 3 new businesses don't last a year...the costs of failure are enormous compared to the small investment in time and money to review a product launch plan.
The New Product Launch Check tells you the best way to launch a product
Employing high-level strategy management methods means you',, know how to launch, how to build and how to expand sales for profitable performance and financial security.
Product Launching Tips
Match you marketing mix to your targeted market segments Make sure you have a written plan that addresses action on all of the 8 P's of marketing. Have endorsed contingency plans in place.
Product Launch Checks helps you...
Make sure your promotional mix is harmonious with your product type and category. Ensure you are prepared for success and your sales forecasts can be fulfilled.
Product Launches rarely succeed without Marketing Planning & Strategy
A pre launch check creates accurate marketing plans that engage your staff, forecast sales outcomes, making management & leadership easy, minimising uncertainty.
Don’t save pennies and lose thousands…
A pre-launch check for new product launch shows you if you’re bound for glory, or disaster. Make sure the product launch you are about to bet your career upon, is solid... CLICK HERE now to organise a pre-launch check!
Executive Coaching How to Launch
Our experienced executives train and mentor internal executives is all the 'how to launch' skills necessary to launch independently in the future.
Interim Marketing Management
We meet KPI's whether you need a monthly -stay-on-track' meeting or daily operational management. Ask us for what you need and we'll do our best to help. CLICK HERE NOW!
Product Launching Tips
Match you marketing mix to your targeted market segments Make sure you have a written plan that addresses action on all of the 8 P's of marketing. Have endorsed contingency plans in place. Make sure your promotional mix is harmonious with your product type and category. Ensure you are prepared for success and your sales forecasts can be fulfilled. Learn more...
So let us help you Contact us now!
Product Launch is too important to risk getting wrong.
Check your product launch plan before its too late...
…when you’re standing in front of your boss, and your failed product launch means people will lose their jobs just so the company can survive...
The Launch Engineering pre-launch check for product launch is reliable and proven. It shows you if you’re bound for glory, or disaster, and how to make sure that the product launch you are about to bet your career upon, can be improved.
Don’t save pennies and lose thousands… contact us now to organise a pre-launch check and make sure your product launch is given every opportunity to succeed.
How the new product launch check works.
Research has found there are 110 factors that effect the outcome of a product launch. Launch Engineering has identified 10 key factors that we have discovered are necessary to improve predictability.
The 110 academic factors all have a 'value' that is the level of importance each factor has to the whole outcome.
The 10 LE factors all measure modern strategic, commercial 'rules' according to variables we keep to ourselves, that are vital in getting the implementation 'right'.
We ask a lot of questions of management. We review the research management has based its decision upon. We enter an 'attribute assessment' for each of the 120 factors. The assessment is multiplied against its 'value rating'. A total factor 'score' evolves.
So far, we have always been right.
We charge individually for a check... which includes on-site interviews with management, audit and review of input, stringent internal measures and a comprehensive report.
7 reasons to insist on a pre-launch check
Smart executives like it because:
- They genuinely are not sure if their plan is solid.
- It gives them extra confidence and reduces their worry and eliminates sleepless nights.
- They can use it as a tool to raise investor funds or lender confidence,
- It helps recruit support and distribution from trade channel partners.
- It opens opportunities for alterative decisions.
- It identifies how to improve their planned launch or patch up key areas that might otherwise be dismissed as immaterial/not of concern.
- It can prevent faulty investment in a product that just will not 'fly'.
To do a common thing uncommonly well brings success. - Henry J. Heinz
Launch new products safely with confidence - its simple, good sense.
Launch with the insight of a Pre-launch Risk Assessment:
- Check your new product marketing strategy against proven success factors
- Balance new product portfolio planning & product life cycle against brand adoption, brand loyalty & brand equity
- Cater for factors beyond your control, even the unforseen!
- Optimize your plan for sales and market share growth
- Get your pricing, distribution, promotional strategies right
Product Launch Protection
Launch Engineering treats all information shared in discussions, strictly confidential. Sensitive information is kept completely secure, from any parties outside the management team and consultants working on the client’s business. Preliminary inquirers enjoy the same strict respect for their confidentiality as our paying clients and no parties will be privy to any conversations without the consent of the principals concerned. Contact us today!