Excellence in Market Research by Business Research Specialists who are revered by financial institutions and business schools around the world

Launch Engineering market research is reliable market research: It does what market research firms in Australia should do - providing and empowering management with the most effective ways of market research, to execute perceptive market research for executives to make the best decisions for their businesses.

Let us help you turn CRM (Customer Relationship Management) into improvements in sales and profits. Using Value Optimisation techniques we identify value (profit) opportunities that allow the targeting of the most attractive customers from existing customers. Discovering the right industry segment for your capabilities will secure you sustainable competitive advantage.

Behavioural analysis is always much more accurate than psychographic analysis ... its also less expensive, more robust, and lends itself to better trend analysis... once you 'plug in' and quantitative market research on hand, you have a powerful tool.



Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.

Think of 'Value' as the sum of margins from all core products... our VO approach calculates value at the individual customer level.

The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:

The Value Optimisation approach is a valid way of increasing market share though the acquisition of increased value from existing customers.

 

© Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA