Launch Engineering market research is reliable market research:

It does what market research firms in Australia should do - providing and empowering management with the most effective kinds of market reaching and satisfying the target audience, executing perceptive market research so executives make the best decisions for their businesses.

Let us help you turn CRM (Customer Relationship Management) into improvements in sales and profits. Using Value Optimisation techniques we identify value (profit) opportunities that allow the targeting of the most attractive customers from existing customers. Discovering the right industry segment for your capabilities will secure you sustainable competitive advantage.

Behavioural analysis is always much more accurate than psychographic analysis ... its also less expensive, more robust, and lends itself to better trend analysis... once you 'plug in' and quantitative market research on hand, you have a powerful tool.

* Retain your customers  * Increase your share of their wallet  * Reduce customer attrition  * Reduce co-existent use of competitive brands, and  * Covert competitors' loyal customers into your own

Our Market Research Process

• Define the Problem
• Develop the Market Research Plan
• Implement the Market Research Plan
• Interpret & Report the Fundings

Market Research: Best results, least waste

Enjoy mastery of customer engagement: Market research delivering value returns

Data Mining Customer Behaviour gives you accurate segmentation by customer behaviour rather than consumer rhetoric

What your customers do MUST be more indicative of behaviour than what consumers who may not be customers SAY in a focus group. If psychographics have let you down, a truer and more reliable segmentation may be available using our data mining methods.

Outperforming competitors

Know their game plan to beat it: Competition Analysis

Market Research results that reduce uncertainty, and empower the organisation.

Combining real world behaviour analysis with traditional market research methods means better understanding and insight from your market research investment..

This not only compels senior management to support marketing decisions, but also seduces confidence from customers your organisation knows what they believe, think , feel & need better with your products and services. Understanding people means insightful connection with the real world creating more value in the exchange you have with that world.

Our company helps clients understand customers and potential customers through superior training, methods and consulting experience.

Costs are directly a result of research implementation, not overheads, smokes and mirrors.

Contact us now for simply more profound and insightful, appropriate and informative Market Research.

Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.

Think of 'Value' as the sum of margins from all core products... our Value Optimisation approach calculates value at the individual customer level.

The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:

• Segmentation of all customers value, migration and volatility segments.
• Creating & Analysing data for further use, including all product and value metrics derived for each individual customer
• Modelled opportunity based on the research results
• Review of data for more advanced phases

The Value Optimisation approach is a valid way of increasing market share though the acquisition of increased value from existing customers.

Business Benchmarks: How Much Research Other Companies Do?

Want to build a brand worth 71 billion dollars U.S? Spend 3% of your sales on market research! (that’s what Coke does and why the Coca Cola brand is worth A$121B.)

In the mid 90’s a study reported that Industry usually only spends 0.2% of sales revenues on market research. In contrast, product development research was found to run to five or ten percent of sales.

Often, the root cause of the “80% of all products fail” cliché, is the introduction of products with little or no market potential.

Launch Engineering recommends a rough guideline: Businesses with over $2.5M in sales are urged to have a separate market research department, or at least an information manager responsible for the corporate knowledge base.

Less than 0.2% of sales on research is a strong indicator of weak management, creating a foundation for an uncertain corporate future. Between 0.5% and 1% is a conservative budget, but should return significant long-term advantage and better corporate ROSF than an alternative, lower budget.

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Identify your target audience, understand its needs and appeal to its desires, with a Launch Engineering segmentation study.

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