Highest standard Qualitative & Quantitative Market Research
More Insightful, More Commercially Useful Qualitative & Quantitative Market Research
Market Research accuracy and validity for decision making is so important companies should pursue the best information, to make the best decisions possible.
Many research firms propose focus group research as the basis for qualitative discovery, to be followed by surveys that are statistically reliable.
A better research approach
The advanced proprietary research methodology that makes our market research so much better is qualitative and quantitative research that focuses on customers, not just consumers, and behaviour (what they do) rather than psychographics (what they say).
This approach to a market research project will draw out the real issues crucial for understanding the market segments and making decisions about advertising, marketing planning, new product development, and brand equity changes.
Sophisticated and superior market research for market segmentation, market analysis & marketing planning
Not only is Customer Value Management by data mining less expensive that focus groups, it is much more accurate. In fact, it is a very rare event when psychographics actually proves true in the real world.
However, behaviour is already true, and understanding it, and utilising that understanding, is much more realistic and reliable basis for better decision making. It leads to insight on industry, market, competitor, and past market research to help executives make the best decisions for their businesses.
On the basis of customer behaviour, you can build Market Research using qualitative marketing analysis, cost effective research methods and quantitative research methodology and apply this sophisticated market segmentation and business intelligence and insight to evoke significant gains in sustainable competitive advantage.
Market Research & Customer Value Management
Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.
Think of 'Value' as the sum of margins from all core products... our Value Optimisation approach calculates value at the individual customer level.
The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:
- Segmentation of all customers value, migration and volatility segments.
- Creating & Analysing data for further use, including all product and value metrics derived for each individual customer
- Modelled opportunity based on the research results
- Review of data for more advanced phases
Our proprietary Customer Value Management methodology ensures your market research proposal will focus on Market research that delivers real value.
The Marketing Research Process
- Define the Problem
- Develop the Market Research Plan
- Implement the Market Research Plan
- Interpret & Report the Findings
How Much Research Other Companies Do?
Business Benchmarks: What is the 'right' amount to spend on market research?Want to build a brand worth 120 billion dollars U.S? Spend 3% of your sales on market research! (that’s what Coke does and why the Coca Cola brand is worth A$121B.)
In the mid 90’s a study reported that Industry usually only spends 0.2% of sales revenues on market research. In contrast, product development research was found to run to five or ten percent of sales.Often, the root cause of the “80% of all products fail” cliché, is the introduction of products with little or no market potential.
Launch Engineering recommends a rough guideline: Businesses with over $2.5M in sales are urged to have a separate market research department, or at least an information manager responsible for the corporate knowledge base.Less than 0.2% of sales on research is a strong indicator of weak management, creating a foundation for an uncertain corporate future. Between 0.5% and 1% is a conservative budget, but should return significant long-term advantage and better corporate ROSF than an alternative, lower budget.
Market Research Budgets for Fortress Strategies3% represents a long-term strategic control of the market place that should propagate sustainable competitive advantage and high value brand equity.
Identify your target audience...
Understand its needs and appeal to its desires, with a segmentation study. [More...]
Wise Words on Market Research
Somewhere, something incredible is waiting to be known. - Dr. Carl Sagan
Market Research results that reduce uncertainty, and empower the organisation.
Combining real world behaviour, marketing analysis bears more value than qualitative market research alone. Analysis with intricate quantitative research methodology market research methods means better understanding and insight from your market research investment.
This not only compels senior management to support marketing decisions, but also builds confidence in your customers when your organisation knows what they believe, think, feel & need so well that choose your products and services. Understanding people means insightful connection with the real world creating more value in the exchange you have with that world.
Our company helps clients understand customers and potential customers through superior analysis, methods and market research experience.
Low administrative overhead with only senior consultants, undistracted by training or supervisory responsibilities, means cost effective, highly productive marketing analysis is standard with every market research project performed by our research experts.
Contact us now for simply more profound and insightful, appropriate and informative Market Research.
Marketing Research Pages on this site your should peruse
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Check a market researchers' qualifications. Look for a recognised degree, postgraduate training, and specialised experience. Avoid a psychology major, and ex-account manager with lofty ambitions, or worse... If it was a surgeon, wouldn't you want the best trained expert? Don't you deserve the world-class industry leaders in market research? Learn more...