Specialising in these Market Research Projects...
- Concept Test: - To determine if a new product idea is attractive to potential customers
- Copy Test: - To determine if the intended message in an advertisement is being communicated effectively
- Price Response: - To gauge the effect of a price change would have on remand for a brand
- Share of Customer: - To determine a firm’s proportion of the total sales of a product or service to a customer
- Segmentation: - To identify distinct groups within the total market for a particular product or service
- Customer Satisfaction: - To monitor how customers feel about an organisation and its products and services
- Competitive Intelligence: - Discovery and insight in competitors
- Customer Value Management: - Discovery which customers contribute most to your bottom line
- Deficiency Discovery: - Unveiling the inner workings of a business that stop it from achieving optimal profits
- Brand Awareness: - Your aided recall and unaided recall in target audience and across population
- Brand Equity: - How much your brand helps (or hinders) your cause
More Insightful, More Commercially Useful Qualitative & Quantitative Market Research
Market Research accuracy and validity for decision making is so important companies should pursue the best information, to make the best decisions possible.
Many research firms propose focus group research as the basis for qualitative discovery, to be followed by surveys that are statistically reliable.
A Better Research Approach
The advanced proprietary research methodology that makes our market research so much better is qualitative and quantitative research that focuses on behaviour, not just psychographics, and what target audience prospects do, rather than just what market research findings simply say.
This approach to a market research project identifies ...
- Paths to purchase,
- Obstacles to purchase, and
- Buyer "hot buttons"
AND helps you understand your market segments, helping you make breakthrough decisions about advertising, marketing planning, new product development, and brand equity changes.
Sophisticated and superior market research for market segmentation, market analysis & marketing planning
Experience shows
it is a very rare event when psychographics actually proves true in the real world.
However, behaviour is already true, and understanding it, and utilising that understanding, is much more realistic and reliable basis for better decision making. It leads to insight on industry, market, competitor, and past market research to help executives make the best decisions for their businesses.
On the basis of customer behaviour, you can build Market Research using qualitative marketing analysis, cost effective research methods and quantitative research methodology and apply this sophisticated market segmentation and business intelligence and insight to evoke significant gains in sustainable competitive advantage.
Scope out Some Research Options Now
Market Research & Customer Value Management
Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.
Think of 'Value' as the sum of margins from all core products... our Value Optimisation approach calculates value at the individual customer level.
The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:
- Segmentation of all customers value, migration and volatility segments
- Creating & Analysing data for further use, including all product and value metrics derived for each individual customer
- Modelled opportunity based on the research results
- Review of data for more advanced phases
Click here to learn more about Customer Value Management.
The Marketing Research Process
Different executives have differing levels of experience and knowledge in market research. Talk to us if you want insights and to discuss...
- Defining the Problem
- Developing a Market Research Plan
- Implement your Market Research Plan
- Interpreting & Utilising the Findings
Identifing your target audience...
Understand its needs and appeal to its desires, with a segmentation study. [More...]
Market Research Reduces Uncertainty, and empowers your organisation
Combining experience AND
quantitative market research methods means better understanding and insight.
The combination compels senior management to support marketing decisions, but also builds confidence in your customers when your organisation knows what they believe, think, feel & need so well that they WANT to choose your products and services.
Understanding people means better customer experience, better customer relationship and better brand loyalty. Your CFO will see lower cost of transactions, higher ROI, better MR>MC results, and Net Marketing Contribution.
Get Great Research from Great Market Research People
You can understand existing and potential customers through a more satisfying market research experience... cost effective, highly productive marketing analysis performed by experienced and qualified research experts.
Contact us now for simply more profound and insightful, appropriate and informative Market Research.
Check our market researchers' qualifications... world-class industry leaders in market research. Learn more...
Talk to a Leading Edge Strategist
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...