Better Qualitative Market Research & Quantitative Market Research

Market Research accuracy and validity for decision making is so important companies should pursue the best information they can, to make the best decisions they can.

 Many research firms propose focus group research as the basis for qualitative discovery, to be followed by surveys that are statistically reliable.

A better research approach

 The advanced proprietary research methodology that makes our market research so much better is qualitative and quantitative research that focuses on customers, not just consumers, and behaviour (what they do) rather than psychographics (what they say).

This approach to a market research project will draw out the real issues crucial for understanding teh market segments and making decisions about advertising, marketing planning, new product development, and brand equity changes.

Sophisticated and superior market research for market segmentation, market analysis & marketing planning

Not only is Customer Value Management by data mining less expensive that focus groups, it is much more accurate. In fact, it is a very rare event when psychographics actually proves true in the real world.

However, behaviour is already true, and understanding it, and utilising that understanding, is much more realistic and reliable basis for better decision making.  It leads to insight on industry, market, competitor, and past market research to help executives make the best decisions for their businesses.

On the basis of customer behaviour, you can build Market research using qualitative marketing analysis, cost effective research methods and quantitative research methodology and apply this sophisticated market segmentation and business intelligence and insight to evoke significant gains in sustainable competitive advantage.

Market Research & Customer Value Management

Launch Engineering has honed unique methods of Value Optimisation to identify value (profit) opportunities that allow the targeting of the most attractive customers from your existing customers.

Think of 'Value' as the sum of margins from all core products... our Value Optimisation approach calculates value at the individual customer level.

The past value of an actual customer is an excellent predictor of potential value of existing, and even new, customers, so marketing focus sharpens upon:

• Segmentation of all customers value, migration and volatility segments.
• Creating & Analysing data for further use, including all product and value metrics derived for each individual customer
• Modelled opportunity based on the research results
• Review of data for more advanced phases

Our proprietary Customer Value Management methodology ensures your market research proposal will focus on Market research that delivers real value.

Data Mining: Customer transactional activity with traditional market research profiles  gives you accurate segmentation by customer behaviour rather than consumer rhetoric.

What your customers do MUST be more indicative of behaviour than what consumers who may not be customers SAY in a focus group. If psychographics have let you down, a truer and more reliable segmentation may be available using our data mining methods.

Research market competitors

Know their game plan to beat it: Competition Analysis

Market Research results that reduce uncertainty, and empower the organisation.

Combining real world behaviour, marketing analysis bears more value than qualitative market research alone. Analysis with intricate quantitative research methodology market research methods means better understanding and insight from your market research investment..

This not only compels senior management to support marketing decisions, but also builds confidence in your customers when your organisation knows what they believe, think, feel & need so well that choose your products and services. Understanding people means insightful connection with the real world creating more value in the exchange you have with that world.

Our company helps clients understand customers and potential customers through superior analysis, methods and market research experience.

Low administrative overhead with only senior consultants, undistracted by training or supervisory responsibilities, means cost effective, highly productive marketing analysis is standard with every market research project performed by our research experts.

Contact us now for simply more profound and insightful, appropriate and informative Market Research.