It is said a consultant is "someone who borrows your watch to tell you the time"... Phooey! Not a Launch Engineering consultant!

Its simple: If you do not have experience and operational 'know-how' in the industry you are in, get someone who does have that background. However, if you have great operational knowledge and have been in the business for a long time, the last thing you need is to 'compete with' or 'show up' someone of your own 'ilk'. What use is it having someone who will simply agree with everything you say?

It also depends of which areas of marketing you are strong in, and which you are weak in. To find the best possible marketing consultant for your needs, you have to fill missing talent in the hierarchies of marketing for your organisation....

Administrative marketing

Booking and organising trade shows, coordinating below-the-line advertising media, collateral brochures administration, working with advertising agency production teams etc. is what might be described as 'grass-roots' administrative or 'secretarial' marketing. It doesn't require a career at University and can be learnt on the job by any intelligent individual.

Operational marketing

Particularly in business-to-business marketing, sales managers ex-administration marketing executives start to deal with managing operational marketing variables, often surviving on wits, experience and instinctive insight rather than training in advanced marketing.

Managerial marketing

Managerial Marketing skills can only be acquired with proper training and education. This level of marketing sophistication requires manipulation of multiple sources of marketing information, utilisation of scientific marketing methods, concepts and tools, and coordination with refined corporate governance leadership.

Corporate marketing

Corporate Marketing skills are the refined corporate governance and leadership skills of competent business leaders. Individuals such as Jack Welch, corporations such as Mars, Toyota, Nestle owe their competitive excellence to expert use of Corporate Marketing tools.

Marketing is a Professional Discipline requiring qualifications as well as experience Would you have your appendix removed by an unqualified doctor? Or your house designed by an unqualified architect? Would you get your car serviced by an unqualified mechanic? Or your tax done by some one without tax and accountancy training? Why risk your marketing management, your business and your future to someone without their degree in marketing? Launch Engineering consultants actually teach - usually at MBA level - and really know their 'stuff'. You get informed, rational, educated advice for long term, stable business growth, and nothing less.