8 Steps to Best Marketing Practises
How to create integrated marketing based on coordinated, planned strategy (not spontaneous, uncoordinated ideas)
- 1. Define the Win/Win Business Opportunity - SWOT & Critical assessment of any contingencies, Consider Macro/micro issues, PESTLE, Industry, Competitive and market forces.
- 2. Develop the Plan - Minimize assumptions validate data identify sensitivities
- 3. Assemble organise, collate and evaluate data
- 4. Analyse & interpret data
- 5. Identify & Summarize key findings & Issues
- 6. Develop treatment, implementation and action program
- 7. Review the Analysis & Action Steps with the Decision Maker Review purpose, approach, conclusions & tactics for implementation
- 8. Refine and distribute action program with monitoring feedback & control mechanisms and checklist.
Better marketing strategies
Better marketing strategies (management of the marketing mix for maximum marketing effectiveness and optimal marketing ROI) come from disciplined application of the marketing concept, making sure marketing processes are integrated and market positioning and brand building are focused on market demand.
Best Marketing means best P&L results and optimal Marketing ROI
By really know what marketing is, from the marketing concept through to marketing accountability, the marketing process becomes measurable, accountable, effective and delivers corporate strategies with maximum ROI. Marketing goals are achieved, brand positioning, market positioning and marketing effectiveness are all optimised and a marketing department is engaged and aligned to deliver integrated marketing management that continually satisfies market demand.
Net Marketing Contribution (NMC)
Net Marketing Contribution analysis and reporting cab help identify corporate opportunities and threats, and reveal internal strengths and weaknesses. Every marketing director should have the benefit of NMC... More >>>
Optimisation of Marketing Mix
As business marketing consultants specialising in marketing mix optimisation , we help clients identify and utilise the best marketing strategy, marketing process, brand positioning, market positioning and brand building for marketing effectiveness, measured by marketing ROI.

New Product Launch help, product launch advice, pre-launch check...
Are you sure you have it perfect? An easy & quick way to check...
Call 02 9904 5355 NOW.
|
Download the
Marketing Planning Workbook
for an array of Excel
spreadsheets you'll value for the rest of your career.
Target marketing and positioning strategy
Marketing Plan writers
Marketing Plans for assured results. Marketing Plans for prospective investors & lenders. Market Plans for MBA students.
Marketing Planning workbook for superior marketing planning: Click here

Wise Words
Why Create Mediocrity when you can model Genius.
![]()





