Product launch marketing help Product launch marketing advice Product launch marketing assistance Product launch marketing consultants Product launch marketing experts Product launch marketing Market research consultants Sydney, marketing information management, data mining and marketing strategy development is what you get from Launch Engineering Taking information from MULTIPLE sources and merging the information to reveal definitive marketing strategy is our forte. Customer satisfaction, market segmentation, perceptual mapping, customer and consumer insight After 30 years 'in the trenches' we know exactly how to deliver the best information for management decision making - with the most sensible budgets Introduce a new product safely with confidence your new product introduction will launch successfully.

IMAGINE... market segmentation that goes beyond simple psychographics and identifies real, existing segments, not theoretical ones....

Market Research & Data Mining Services:

Launch Engineering includes a team of expert Market research consultants. Your business will flourish with specialist market research and business intelligence services that provide high quality, high-value business information for decision making.

Expert consultants have numerous accolades for performing research of the highest standard, leading to extraordinary marketing initiatives, in Australia and overseas. They reinforce their practical skills with a strong academic foundation and associations with regional universities.

Launch Engineering has wide experience working for leading organisations, large national and international companies, throughout Australia and in many parts of the world.

Industries where we have had profound input include banking and financial services, government, utilities, FMCG (CPG), government and consumer durables.

Empowering management with the information from within, marrying separate sources of information, data mining begins with identification of...

* Classes

* Clusters

* Associations, and

* Sequential patterns...

... and leads to identifiable and usable market segmentation based on true customer behaviour!


Expert market research and strategic marketing advice

Expert market research advice Market Research Approach

Marketing Issues, marketing objectives, marketing and business problems are identified A staged incremental approach with phase objectives, review criteria and "go/no-go" milestones.

Research objectives specific and relevant to client needs Delivery of incremental returns and ongoing strategic development.
Quality complete field work monitored and controlled by market research savvy, experienced marketing information management executives. Strong depth of analysis - returning customer value, segmentation and process evaluation.
Constant review and overhaul of client objectives, better analysis and findings Selection of suppliers appropriate to client needs and resources.
Conjoint analysis, regression analysis, kye-squared analysis, SPSS expertise... whatever it takes to give you better customer and market insight. Cooperatively work to assist communicate results throughout the organisation and develop appropriate strategies.

Perception research, consumer, behaviour, buyer, behavior, Individual, client specific research design

Most appropriate market resrearch tailored to client needs We develop approaches that are best for our client, not ourselves. You get better information because the most appropriate and cost effective methods are proposed that suit the desired outcome, budgetary appropriateness and efficiency suitable for solving the research problem.

Marketing Plan Down to earth practical interpretation

Marketing training for business Clients enjoy concise explanations in straight terms - only meaningful, commercial interpretation.

Marketing training for business Benefit by strategic recommendations based on commercial reality.

 

Data mining is...

... simply discovering information that your company already has, that has not been uncovered or revealed. Data mining takes separate transaction and analytical systems and simply analyses relationships and patterns. The results provide senior management with the power to make much more effective management. decisions.

Data mining takes information from separate parts of your business and merges it into powerful corporate knowledge that empowers management to make smarter, better decisions.


Leading experts in market research Data Mining

Many marketing directors often wish they had more time to analyse the information they already have to hand.

Segmentation Targeting Positioning for marketing advantage Data mining does this in a formal and comprehensive way... providing pertinent, reliable and valid information to help management make better decisions.

 

Segmentation Targeting Positioning for marketing advantage Launch Engineering Data mining can integrate your proprietary market research with your CRM analytics and business intelligence and segmentation data.

Data mining, datamining, mining data, data analysis. Actual historical behaviour of your existing customers can reveal insights that go beyond qualitative findings.

Prcing Strategy Pricing analysis and Pricing Strategy for optimal product pricing outcomes

Sophisticate pricing decisions Using your historical and market data, we can help apply strategic marketing tools to maximise margins and proven methods to sophisticate your pricing decisions.

When you do enough market research, you get very good at seeing the right information and progressing corporate
 

Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA