Launch Engineering: A Value-Added Market Research and Strategic Consulting Firm

Use a market research firm offering executives with at least 25 years experience - marketing professionals and senior executives for the highest quality, most innovative, insightful and poignant research feedback, design, data collection, and marketing analysis services available in our industry today.

Draw on a range of advanced techniques to unlock and measure decision-making processes, buyer hot buttons and prime buying motives.
Experts who teach others how to use and present papers on conjoint analysis, brand-price trade-offs, purchase analysis, customer relationship analysis and a range of specialist quantitative and qualitative research techniques.
Enjoy research and intelligence that reveal compelling business strategies for your markets.

Many market Research Firms wish they produced results like we do because they know our commercial experience and academic know-how, and our own advanced methods in Market Research, just deliver better value.

Market Research services include traditional and cutting-edge, technology-based, qualitative and quantitative market research. Market research tools include phone surveys, mail surveys, web surveys, focus groups, in-depth interviews, and focus groups.

Our methodological expertise has been applied in Australia, North America, Europe, and Asia.

A focus on strategic issues including brand development and positioning, product development, communications design and testing, market assessment

You get results that are on time, on budget, and on point, and more: Unlike other marketing research firms, you'll enjoy a focus on strategic results, not just numbers, from thinking, high-calibre researchers who really understand your research objectives, your operating objectives, with methodology that brings you optimal outcomes.

Only senior, expert market researchers work on your business

Whether it be creation of primary market research, research on business, or analysis of secondary research, only experienced and trained market research consultants will work on your business. Specialist market research and business intelligence specialist provide high quality, high-value business information for best possible decision making.

Better market research

Because our consultants have taught market research at post-graduate level and written market research books, you should only expect the standard to which market research should be set. Possessing market research knowledge and skills so well honed means the the best or better research that you might have experienced in the past. Learn more

Call 02 9904 5355 NOW.

Our expert market research consultants have numerous accolades for performing market research of the highest standard, in Sydney and abroad, leading to extraordinary marketing initiatives. Marketing companies in Sydney, the rest of Australia and overseas would be elated to boast the seniority of our career consultants with practical market research skills built upon exceptional strong academic market research qualifications. founded by associations with universities.

Our consultants have taught some of the consultants you'll find in other Market Research companies in Sydney, and wide experience managing market research for leading organisations, large national and international companies, throughout Australia and in many parts of the world.

Industries where we have had profound market research input include banking and financial services, government, utilities, FMCG (CPG), government and consumer durables.

Empowering management with the market research they need, marrying separate sources of market research information, and with inimitable data mining methods, we produce better identification of...

Classes
Clusters
Associations, and
Sequential patterns...

... and leads to identifiable and usable market segmentation based on true customer behaviour!

Expert market research and strategic marketing advice

Expert market research advice Market Research Approach

Market research where Marketing Issues, marketing objectives, marketing and business problems are identified A staged incremental approach with phase objectives, review criteria and "go/no-go" milestones.

Market Research objectives specific and relevant to client needs Delivery of incremental returns and ongoing market research & strategic development.

Quality complete market research field work monitored and controlled by market research savvy, experienced marketing information management executives. Strong depth of market research analysis - returning customer value, segmentation and process evaluation.

Market Research and Data Mining Services Selection of market research service suppliers appropriate to client needs and resources.

Conjoint analysis, regression analysis, kye-squared analysis, SPSS expertise... whatever it takes to give you market research with
better customer and market insight. Cooperatively work to assist communicate results throughout the organisation and develop appropriate strategies.

Perception research, consumer, behaviour, buyer, behavior Individual client specific market research design

Most appropriate market resrearch tailored to client needs We develop approaches that are best for our client, not ourselves. You get better information because the most appropriate and cost effective methods are proposed that suit the desired outcome, budgetary appropriateness and efficiency suitable for solving the research problem.

Marketing Plan Down to earth practical interpretation of market research findings

Market Research and Data Mining Services Clients enjoy concise explanations in straight terms - meaningful, commercial interpretation of market research.

Market Research and Data Mining Services Benefit by strategic recommendations based on commercial reality drawn from better market research.

Market Research and Data Mining for Pricing Strategy Pricing analysis and Pricing Strategy from market research for best product pricing outcomes

Market research that will sophisticate pricing decisions Using your historical and market data, we can apply strategic market research techniques and methods, based on your market research findings, to maximise margins and sophisticate your pricing decisions.