The Responsibilities of a Marketing Planner

Far too many businesses generate marketing plans do no accurately produce desired outcomes.

Use a Marketing Planner who provides marketing planning with focus on achieving results: Identifying the anticipated results of planned activity as well as the costs.

Your Marketing Planner should accurately forecast the money you'll have after you follow their marketing plan.

Professional marketing planning means accurately predicting results as well as inputs. Expect your marketing planner to provide quantified & reliable forecasts... with all elements of the marketing mix carefully considered and delicately balanced to fit the resources and capabilities of your organisation.  

Your marketing planner should embrace marketing planning methods of the world's most experienced and successful market-led companies: Marketing planning that considers the dynamics of competition, the needs of market segments and all relevant stakeholders:

Good Marketing Planning tells you the profits and results that WILL be achieved from the actions and inputs strategically identified in advance.

Marketing planning core to the business plan, maintaining the corporate strategy

Marketing planning extends & coordinates with operational, HR, Accounting, Finance, Production, administration areas so the Marketing Planner realistically develops the market strategies necessary to command competitors, price, product , distribution, marketing environment, and the promotion mix (see the Nexus of Marketing below). Marketing planning sets the marketing objectives that reflect corporate objectives. The business plan lays out the operational activities to support the Marketing Objectives while also setting non-marketing objectives to keep the organisational operationally sound.

Marketing Planning does NOT deal with OH&S, funding, purchasing, storage, office layout, or bookkeeping. Marketing Planning does create a sound Strategic Plan, the How to Market Plan. Marketing planning includes writing an action plan, built from its strategic planning development. Marketing Planning is the core for building business plans of successful companies.

Marketing Planning Building Blocks

Research analysis and interpretation, recognition of attractive segments understanding of customer behaviour, and grasp of competitive factors are all vital to planning for your business.

[See "The necessary Components of an Outstanding Marketing Plan" on this page]

Marketing planning is often cited as the path to success

Prosper with a marketing plan that is a concise, implementable and usable strategic marketing plan. Includes action program down to indivisible tactics, communications plan, sales plan, e-business plan, contingency plan, break-even analysis and feedback & control mechanisms.

Marketing planning that works uses refined marketing science to create potent commercial reality: Marketing planning creates a road map to optimal profits, sales, competitive advantage, and success in product launch, marketing implementation and business management.

Why Expert Marketing Planning works

You can plan with the sophistication of companies like Mars and GE. Successful forecasting using scenario planning in coordination with cross-impact analysis is just one of the many benefits derived when you appoint Launch Engineering to help you with your strategic marketing planning.

Enjoy a marketing plan that combines innovative strategic planning and coordination of product, distribution, communications, pricing: A marketing plan that targets better markets, with fresh marketing strategies, and motivating marketing tactics.

Beware of Consultants out of touch with reality: A  strategic marketing plan must be a usable tool, not a thick, theoretical strategic plan that is meaningless to the operational personnel expected to implement it.

Marketing Planning Using the Methods of the most Successful Companies in the World

Launch Engineering draws on the full resources of academic study of marketing experience, de-mystifying marketing strategy. From internal marketing planning through distribution, pricing, advertising and promotions strategy, to advanced product & brand management and implementable marketing planning.

A better corporate strategy, built on better market analysis, including segmentation, industry analysis, product analysis, competition analysis, applying proven marketing methods and applied concepts, produces a strategic business plan and marketing action program that lays out exactly how you will achieve the goals you set.

Strategic Planning the marketing of brands, business units, companies and other organisations

Companies prosper with good marketing planning. It makes better use of marketing services, and helps business to get more sales and generate better marketing ideas.

We take pride in delivering exceptional marketing planning, using clever market segmentation to generate better brand management and measurable, impressive sales and profit results. When you commission Launch Engineering for marketing planning, you ALSO commission a tailor-made marketing planning template that, modified, will continue to improve annual results for years to come. Concise objectives, comprehensive marketing tactics, and relevant interpretation of your internal marketing knowledge, will all form a solid foundation for on-going marketing planning in your organisation.

Product Concept to implementation - marketing planning that delivers a 'how to' manual your staff can simply follow to achieve the results you want. Contact us now!

A better strategic plan: Marketing planning and strategy management for optimised sales & profits.

Launch Engineering incorporates the full gambit of marketing knowledge, de-mystifying marketing governance in internal marketing planning through distribution planning, pricing strategy, advertising, promotions & integrated communications strategy to advanced product portfolio planning and implementable marketing planning.

Improve your dynamic capabilities, using knowledge creation and value-chain assessment to re-vitalise your market sensing, adaptabilities and innovation opportunities. Use the cutting edge methods that Bain & Co, McKinsey and the Boston Consulting Group empower major international corporations with... from consultants who teach Bain & Co, McKinsey and the Boston Consulting Group consultants.

[By the way, if you've used management consultancy firms like McKinsey, Bain, BCG, Deloitte, Accenture, Booz, PWC or many other multi-national management consultancy companies, you'll know their fees are high and their output is not always as commercially usable as you would like... Our firm is feet-on-the-ground focused with fees and with producing working, usable strategic business planning output that is transparently implementable.]