Formal qualifications and proven marketing management ability
Marketing Strategy Planning Consulting Using Proven Business Management Methods
Keen to apply the techniques and methods that international business management consultants like IBM, Bain, McKinsey, BCG, Accenture and others use for Woolworths, Myer, Shell, NAB and AMP?
A Business & Management Consultancy providing high calibre Marketing Consulting from real experts
Marketing Consultants come from diverse backgrounds and possess VERY different talents. [See: "What is 'Marketing'?"]
Do you need an established marketing consultancy providing valid and scientific consulting services, with marketing strategies and tactics based on successful models from the world's leading businesses?
Isn't just good sense to use a Strategy Planning Marketing Consulting Group who won't even employ someone without more than 30 years solid marketing background AND impressive formal qualifications? [See: Careers]
And, when it comes to really knowing marketing methods, concepts and their applications, isn't it really best to us the people that wrote the book, rather than those who skim read it to cram for an exam?
Marketing Consulting and Management Services
Launch Engineering provides advisory services and new product development services for companies of all sizes. The Launch Assistance program assists established companies with new product development, product portfolio planning, marketing strategy development and brand equity management.
Selected new ventures may take advantage of a marketing investment opportunity exclusively for start-ups and early stage development companies.
Market Course-of-Action Progress Analysis
Just some of the business management & marketing consulting strengths we offer include:
- Competition Analysis & Benchmarking
- Market Intelligence
- Customer Satisfaction Indexing
- Customer Value Analysis & Management
- Reverse SWOT analysis
- Gaps, Opportunities, Threats
- Product Launch Assistance
- Internal Marketing Campaigns
- Launch Programming & Implementation Design
- Trade Marketing
- Distribution Support
- Marketing - Mixing Art & Science
- Change Management
- Total Quality Marketing
- Customer Relationship Marketing
- Marketing Planning
- Promotional Services Selection
- Ad Hoc Marketing Consulting
- Marketing Management Projects
► The Market Segmentation Study
Business Management Consultants - Marketing Consulting in New Product Development & Product Planning and Launch
Nowadays there seems little point investing heavily in extra head-count and the infrastructure associated with new product development. However, market shares won’t stand still and fast moving businesses won’t stand still.
Our Marketing management consultants lower the risk in launching new products, from Fast Moving Consumer Goods to industrial materials and components, our business management consultants take the process off site and off balance sheet, as well as from fixed overheads.
Launch Engineering business management consultants give clients experienced, specialist focus with new product development, leaving operational marketing staff to maintain optimum performance in existing lines.
The Launch Engineering team can work as a virtual internal department or totally autonomously. From as early in the product life cycle as the company chooses, Launch Engineering can do the work from R&D to launch. The client company then chooses when to contribute internal resources or take over.
Marketing Consulting - New Product Launch Assessment
Idea Initiation - Support Services
Applying marketing science to the initiation of ideas can prevent disasters like "New Coke" and "iSnack 2.0"
Idea Appraisal & Evaluation
Applying our own experiences 'in the trenches' and drawing from case studies reported in marketing journals from around the world can save a a "truckload of heartache".
Concept Development & Testing
Standing on the outside, looking in, is a valuable place for your marketing consultants to be, particularly when we have executed numerous pre-launch evaluations, assisting and protecting executives with accurate assessment feedback.
Business Analysis
A surprising number of great ideas come asunder when stringent number crunching and market analysis is executed.
R&D: Includes DFMA (Design for Manufacturability and Assembly)
Each Launch Engineering marketing consultant has earned their stripes with over 30 marketing experience. Along the way we've identified some pretty amazing specialists who we can access to deal with specific industry anomalies.
Product Launch Control and Commercialisation Services - ‘Will it work?’
Qualitative and Quantitative Market Research
Marketing consultants that 'cut their teeth' as 'Top-10" ad agency research directors 20 years ago just make better sense.
Marketing Information Management & Customer Segmentation through Data mining and Management
Here we 'rule' using in-house IP that has helped major national & international companies make and/or save millions.
New product pricing strategy and development
Another piece of IP is our pre-launch evaluation methodology - borne of quantitative analysis built upon since the 70's.
Test Market & or Simulation
By the time we take you to this stage, we are confident of success... its how much success, that needs to be reigned in or tempered with important other variables, that we aim to determine.
Launch Pad
The Launch Pad service is for new products and ventures where Launch Engineering is in control of the project. It is an incentive driven program where LE risks fees in return for a minor equity position.
Venture capitalists and Seed Financiers are funding new opportunities all the time but who is looking after the marketing?
The marketers, promoters and entrepreneurs are often inventors, scientists and engineers; they are rarely expert in launching and branding.
Long after distribution, pricing, personal selling and promotional parameters are set, comes participation from your PR, sales promotions and advertising agencies.
A traditional advertising agency will develop a brand image, packaging and advertising campaigns for a fee, only risking the new venture’s money not their own. They often lack that sense of ownership that can give a new venture the edge it needs to succeed. Launch Engineering sets a self imposed incentive - asking only reward for successful ventures.
Don't procrastinate or tell yourself you haven't got the budget: Remember, "only a rich man can afford cheap things".
Call 02 9904 5355 NOW.
Better qualified, more experienced consultants means better advice and better outcomes.