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A Business & Management Consultancy providing high calibre Marketing Consulting from real experts

Launch Engineering services are about lowering risks inherent in all business management, marketing and advertising for new ventures, companies in growth and for Marketing and management Consultants in Sydney that will see you find, and stay on, target.products in launch or the early stages of their development... helping you develop the perfect marketing 'mix'.

Marketing Consulting and Management Services

Launch Engineering provides advisory services and new product development services for companies of all sizes. The Launch Assistance programme can assist in their product development and in marketing services for new businesses. Selected new ventures may take advantage of a marketing investment opportunity exclusively for start-ups and early stage development companies.

► The Market Segmentation Study

► Competition Analysis

► New Product Development

► Marketing Planning

► Pre-launch Check

► The LE Nexus of Marketing

► Can YOU define "marketing'?

► Product Launch Services

► Market Research

► Business Management

► Marketing Services

► Sales and Selling

► Telemarketing

►Expert Product Sampling Advice

 

The absolute short road to marketing acheivement is maticulous planning

Marketing Consulting in Product Development – Product Launch Assistance

This service lowers the risk in launching new products for Fast Moving Consumer Goods. It takes the process off site and off balance sheet.

Nowadays there seems little point investing heavily in extra head-count and the infrastructure associated with new product development. However, market shares won’t stand still and fast moving consumer goods companies can’t stand still.

Launch Engineering gives FMCG clients experienced, specialist focus on new product development, leaving operational marketing staff to maintain optimum performance in existing lines. The Launch Engineering team can work as a virtual internal department or totally autonomously. From as early in the product life cycle as the company chooses, Launch Engineering can do the work from R&D to launch. The client company then chooses when to contribute internal resources or take over.

Marketing Consulting - New Product Launch Assessment

Idea Initiation - Support Services

Applying marketing science to the initiation of ideas can prevent disasters like "New Coke" and "iSnack 2.0"

Idea Appraisal & Evaluation

Applying our own experiences 'in the trenches' and drawing from case studies reported in marketing journals from around the world can save a a "truckload of heartache".

Concept Development & Testing

Standing on the outside, looking in, is a valuable place for your marketing consultants to be, particularly when we have executed numerous pre-launch evaluations, assisting and protecting executives with accurate assessment feedback.

Business Analysis

A surprising number of great ideas come asunder when stringent number crunching and market analysis is executed.

R&D: Includes DFMA (Design for Manufacturability and Assembly)

Each Launch Engineering marketing consultant has earned their stripes with over 30 marketing experience. Along the way we've identified some pretty amazing specialists who we can access to deal with specific industry anomalies.

Product Launch Control and Commercialisation Services - ‘Will it work?’

Qualitative and Quantitative Market Research

Marketing consultants that 'cut their teeth' as 'Top-10" ad agency research directors 20 years ago just make better sense.

Marketing Information Management & Customer Segmentation through Data mining and Management

Here we 'rule' using in-house IP that has helped major national & international companies make and/or save millions.

New product pricing strategy and development

Another piece of IP is our pre-launch evaluation methodology - borne of quantitative analysis built upon since the 70's.

Test Market & or Simulation

By the time we take you to this stage, we are confident of success... its how much success, that needs to be reigned in or tempered with important other variables, that we aim to determine.

Market Course-of-Action Progress Analysis

Competition Analysis & Benchmarking

-          Market Intelligence

-          Customer Satisfaction Indexing

-          A day in the life of a Customer Study/Mystery Shopper Service

-          Reverse SWOT analysis

-          Gaps, Opportunities, Threats

 

Product Launch Assistance

-          Internal Marketing Campaigns

-          Launch Programming & Implementation Design

-          Trade Marketing

-          Distribution Support

 

Marketing - Mixing Art & Science

-          Change Management

-          Total Quality Marketing

-          Customer Relationship Marketing

-          Marketing Planning

-          Promotional Services Selection

-          Ad Hoc Marketing Consulting

-          Marketing Management Projects

 
 

Launch Pad

The Launch Pad service is for new products and ventures where Launch Engineering is in control of the project. It is an incentive driven programme where LE risks fees in return for a minor equity position.

Venture capitalists and Seed Financiers are funding new opportunities all the time but who is looking after the marketing. The marketers, promoters and entrepreneurs are often inventors, scientists and engineers; they are rarely expert in launching and branding.

Long after distribution, pricing, personal selling and promotional parameters are set, comes participation from your PR, sales promotions and advertising agencies.

A traditional advertising agency will develop a brand image, packaging and advertising campaigns for a fee, only risking the new venture’s money not their own. They often lack that sense of ownership that can give a new venture the edge it needs to succeed. Launch Engineering sets a self imposed incentive - asking only reward for successful ventures.

Must use marketing consultants who reduce the risk in

 

Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney   Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA