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Better New product launch & introduction

Scrutinizing Marketing Ideas - Product Launch Marketing Management

Applying marketing science to the initiation of ideas can prevent disasters like "New Coke" and "iSnack 2.0". Neither marketing plan would have have passed our stringent pre-launch check.

Applying our own experiences 'in the trenches' and drawing from case studies reported in marketing journals from around the world also contributes to how we save a "truckload of heartache".

Business Management Consultants

Marketing Consulting in Marketing Management & Product Planning and Launch

Nowadays there seems little point investing heavily in extra head-count and the infrastructure associated with Marketing Management. However, market shares won’t stand idle and fast moving businesses won’t stand still.

Our Marketing Management consultants lower the risk in launching and marketing new ideas, new concepts, new ways of doing things, new visions, and new products... from Fast Moving Consumer Goods to industrial materials and components, our business management consultants take the process off site and off balance sheet, as well as from fixed overheads.

Launch Engineering business management consultants give clients experienced, specialist focus with new product development, leaving operational marketing staff to maintain optimum performance in existing lines.

The Launch Engineering team can work as a virtual internal department or totally autonomously. From as early in the product life cycle as the company chooses, Launch Engineering can do the work from R&D to launch. The client company then chooses when to contribute internal resources or take over.

Business Marketing Analysis - Qualitative and Quantitative Market Research & Market Segmentation

Marketing consultants that 'cut their teeth' as 'Top-10" ad agency research directors 20 years ago just make better sense.

A surprising number of great ideas come asunder when stringent number crunching and market analysis is executed. The other side of the coin can be uncovering enormous profit generating opportunity undiscovered by routine processes. In 2011 a large Asian banking client enjoyed a huge 22% growth in profit from our exacting analysis.

Ask about Marketing Information Management & Customer Value Management through Data mining and Analysis

Here we 'rule' using in-house IP that has helped major national & international companies make and/or save millions.

Launch Pad

The Launch Pad service is for new products and ventures where Launch Engineering is in control of the project. It is an incentive driven program where LE risks fees in return for a performance incentive.

Venture capitalists and Seed Financiers are funding new opportunities all the time ... imagine the return from marketing risk management!

The marketers, promoters and entrepreneurs are often inventors, scientists and engineers; they are rarely expert in launching and branding.

Long after distribution, pricing, personal selling and promotional parameters are set, comes participation from your PR, sales promotions and advertising agencies.

A traditional advertising agency will develop a brand image, packaging and advertising campaigns for a fee, only risking the new venture’s money not their own. They often lack that sense of ownership that can give a new venture the edge it needs to succeed. Launch Engineering sets a self imposed incentive - asking only reward for successful ventures.

Don't procrastinate or tell yourself you haven't got the budget: Remember, "only a rich man can afford cheap things".

Call 02 9904 5355 NOW.

Marketing Knowledge delivers ideal marketing management decisions

It is the EASY WAY: Adopt proven, advanced marketing science appropriate and relevant to your target markets. Use the same methods and tools huge corporations have spent millions perfecting. Apply processes and systems that leading business schools around the world have identified as the best.

Launch Engineering’s consultants know how to interpret market research, conduct better analysis, and apply understanding of buyer behaviour. Launch Engineering marketing information management regularly helps clients make winning decisions. We even manage market research and data mining to save clients from wasting marketing money, generate more profits and win more market share.

Using us brings you shoulder to shoulder with experts at information interpretation, and analysis, but also gives you access to the accumulated learning of commercial business across the globe... a brain pool of the leaders in business thought from around the world.

Don't procrastinate or tell yourself you haven't got the budget: Remember, "only a rich man can afford cheap things".