Mission and Vision Statements

Mission statements create a sense of value, direction, culture, purpose, guided by vision statement, and providing foundations of context for formulation of strategies and tactics to achieve that vision. Mission and Vision Statements focus goals and objectives, engage and align staff and other stakeholders.

"Enterprises using mission statements and vision statements successfully outperform others, who do not have mission & vision statements, by more than six to one!" - The Genesis Group

The right Mission Statement & Vision Statement can create a culture, change a work ethic and give new meaning to 'tired' businesses.

As a strategic management and marketing planning consultancy, Launch Engineering is the perfect choice to help you 'pen' the perfect Mission Statement and Vision Statement for your organisation.

Mission and Visions Statements, that work as powerful leadership tools, share these characteristics:
  • They are brief
  • They are easy to understand
  • They are honest, & to the point
  • They are known by staff, stakeholders and customers.
  • They are endorsed by the Board & supported by shareholders.
  • They rarely change

Embracing a Mission Statement will:

  • Give businesses heart, soul, meaning & purpose
  • Create clarity and direction for all levels of management & staff
  • Explain, enlighten& align all the people connected to the business as to why it exists.
  • Help engage & empower ALL employees
  • Create a more secure, prosperous & long-term business

How-To Create A Mission and Vision Statement

Build Understanding
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The 'legacy, the shareholders, the industry, the company, the market, the future all play. Launch Engineering uses a combination of managerial and market research tools to build understanding.
Create Ownership & Manage the Future

Shareholders must endorse, leaders must passionately embrace so that management own the mission & vision.

There is an internal marketing responsibility here: Launch Engineering helps you drive ownership universally.
Maintain the 'Rage" - Situational Leadership & Management

Monitoring acceptance, collaboration, behaviour and adherence is important, in balance with consistency and reinforcement. The reliability of Mission and Vision need to be tested and maintained.

Ask us to help with your Mission and Vision.

Call 02 9904 5355 NOW.

Mission Statement Examples:

  • Mission Statement for Coca Cola:
    Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
    • To refresh the world...
    • To inspire moments of optimism and happiness...
    • To create value and make a difference.
  • Mission Statement for 3M
    To solve unsolved problems innovatively
  • Mission Statement for Mary Kay Cosmetics
    To give unlimited opportunity to women
  • Mission Statement for Merck
    To preserve and improve human life
  • Mission Statement for Wal-Mart
    To give ordinary folk the chance to buy the same thing as rich people
  • Mission Statement for Walt Disney
    To make people happy
  • Mission Statement for McDonalds
    To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile
  • Mission Statement for PEPSI
    Beat Coke

Strategic Business Mission & Vision: Test Yourself

Which of these mission statements is market oriented?

  • Mission Statement for Revlon: We sell cosmetics.
  • Mission Statement for Disney: We run theme parks.
  • Mission Statement for Wal-Mart: We deliver value through low prices.
  • Mission Statement for Xerox: WE make copying, fax, and other office machines. [answer below]

Your Mission & Vision Statement are crucial.

Try a Strategic Mission & Vision Statement facilitation workshop.

Strategically, the most important thing that senior management can do, is prepare a potent and meaningful Mission and Vision for the organisation.

The Vision & Mission Statement workshop will help you verbalise the key issues that will connect and involve at the emotional as well as the cognitive level.

From that comes clarity of purpose and focus of energies that permeates all levels of the organisation and creates efficiencies and direction that just makes life easier.

So get it right! Let us help you develop a compelling Vision and Mission, that you can translate into goals and implement better strategies to generate results for your organisation.

Mission & Vision Statement consulting helps you formulate:

  • Corporate objectives, visions and missions that are more than a sign on a wall.
  • A Vision Statement that inspires and provides direction
  • A Mission Statement that motivates and contributes to clarity of thinking: A statement that is about you, your company, and your ideals: One you actually believe in.
  • A set of Corporate Objectives that empower management to formulate implementable and appropriate short and long term business plans.
  • A Statement of Parameters that empower a company to work constructively and synergistically, diffusing politics and individual agenda.

Organise a briefing to draft or rewrite your corporate mission statement and vision statement

[Answer = Walmart's is the market-oriented mission statement]

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