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Bank Strategic Marketing

Marketing Banks using Proven Market Research Insight

Innovative banking leaders are fast adopting our unique Customer Analysis Model for versatile and practical Customer Strategy development. Customer Value Management (CVM) segmentation and customer management assists with:

Marketing Banks with Market Segmentation Research Insight

Bank Marketing: The Customer Insights Based View

Accurate customer segmentation for marketing of banking servicesThink about segmentation. Wouldn't you rather identify segments by profit contribution rather than psychographics?

Most organisations tend to drill down at a product level first before considering the complexity of their customer base. Neither pathway is right in isolation – we have found a balanced approach is required to achieve maximum benefit... For example, for one bank, we used mix of Life-stage, Value and Product Usage moving both horizontally and vertically simultaneously

Insights for Bank Marketing Strategy

Customer Insight is key for maximising positive customer experience in all Bank Marketing. Analysis and research is the springboard for sustainable competitive advantage in banking and financial services.

Marketing issues for financial institutions in challenging environments

Identify your company's key problems and information needs

Define market research objectives based on those needs

Design a market research methodology that makes sense given your institution's size, assets, customer characteristics, brand recognition, competitors, and geographic markets served

Collect the data needed to answer your questions

Present results that can be put to use immediately in terms of marketing, staff training, public relations, and customer communications efforts

Bank Marketing 02 8011 4355

Managing the Marketing of Banks

For almost a decade we've provided winning marketing strategy for major Australian and Asian banks... simply by data mining the behaviour of customers and discovering where real profits come from..

IF you are a senior banking executive, exhausted by market research that doesn't give you competitive advantage and big increases in bottom-line profits, if you have a desperate need to improve your ROI on marketing spend, if you are keen to significantly improve the profitability of your bank and ROE for investors, and can take a low-risk "leap of faith" then call +612 8011 4355 now.

True Customer Profitability Analysis in Banking

Don't be lured into high cost transaction level profitability modelling, or predictive lifetime value modelling... effective customer value and profitability analysis is readily available, even with the millions of records that hundreds of products and millions of customers can generate.

Scientific market research methods quickly expose opportunities to reduce attrition, increase customer acquisition, better manage pricing and expose unprofitable customer groups.

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