Bank Strategic Marketing
Marketing Banks using Proven Market Research Insight
Innovative banking leaders are fast adopting our unique Customer Analysis Model for versatile and practical Customer Strategy development. Customer Value Management (CVM) segmentation and customer management assists with:
- Acquisition of New Customers,
- Customer Management,
- Expansion of Existing Customers, and
- Retention of Valued Customers.
- Optimised New Product Development
Bank Marketing: The Customer Insights Based View
Think about segmentation. Wouldn't you rather identify segments by profit contribution rather than psychographics?
Most organisations tend to drill down at a product level first before considering the complexity of their customer base. Neither pathway is right in isolation – we have found a balanced approach is required to achieve maximum benefit... For example, for one bank, we used mix of Life-stage, Value and Product Usage moving both horizontally and vertically simultaneously
Insights for Bank Marketing Strategy
Customer Insight is key for maximising positive customer experience in all Bank Marketing. Analysis and research is the springboard for sustainable competitive advantage in banking and financial services.
Marketing issues for financial institutions in challenging environments
Identify your company's key problems and information needs
Define market research objectives based on those needs
Design a market research methodology that makes sense given your institution's size, assets, customer characteristics, brand recognition, competitors, and geographic markets served
Collect the data needed to answer your questions
Present results that can be put to use immediately in terms of marketing, staff training, public relations, and customer communications efforts
02 9904 5355
Managing the Marketing of Banks
For almost a decade we've provided winning marketing strategy for major Australian and Asian banks... simply by data mining the behaviour of customers and discovering where real profits come from..
IF you are a senior banking executive, exhausted by market research that doesn't give you competitive advantage and big increases in bottom-line profits, if you have a desperate need to improve your ROI on marketing spend, if you are keen to significantly improve the profitability of your bank and ROE for investors, and can take a low-risk "leap of faith" then call +612 9904 5355 now.
True Customer Profitability Analysis in Banking
Don't be lured into high cost transaction level profitability modelling, or predictive lifetime value modelling... effective customer value and profitability analysis is readily available, even with the millions of records that hundreds of products and millions of customers can generate.
Scientific market research methods quickly expose opportunities to reduce attrition, increase customer acquisition, better manage pricing and expose unprofitable customer groups.
Accountable Marketing Decisions creating Profitable Outcomes
- Focus on the direct relationship between customer value and a company's P&L
- Develop and design desirable customer-based propositions
- Design Attractive Potential Value Propositions
- Integrate a three-tier approach to Segmentation using Customer Value Management focus of acquisition, management and Cross-sell/Retention
By better understanding each market segment and key customer groups, banks can ...
- achieve better prospect conversion rates
- enjoy employee engagement and support
- experience higher levels of customer loyalty
- prioritise implementation of operational activities
Banking Industry Product Management vs. Customer Management
Capitalising on knowledge and experience honed from a decade of innovative customer value management in the banking industry, you can better manage conflicts between product management and customer management, creating synergies for greater efficiencies and greater profits through customer satisfaction.
Rather than be victim to economic climate, find great opportunities to grow core deposits, increase share-of-wallet, and actively take market share from competition.
Since the 1990's, our market research experts have been helping banks, and other financial institutions identify growth and marketing opportunities, combining traditional understanding of their organization, their customers, and their competitors with our unique segmentation approach of top-quality marketing research, producing reliable marketing information that drives effective decision-making.
Results-oriented market research with accountable, strategic recommendations for improved return on investment and return on equity is this orientation has solidified faith in these methods across Australia, and in South East Asia for over a decade.
Bank Marketing Strategy
Top-quality market research and market segmentation studies for banks, credit unions, savings & loans, and financial service businesses located throughout South East Asia, Australia and the Pacific Islands. Services include market research and analysis, corporate strategy development and branding, marketing planning and strategy, marketing communications strategy, and marketing training. Learn more...
A man should look for what is, and not for what he thinks should be.
- Albert Einstein
How to build maximum profit & returns in the banking market
SPECIAL: "Building Customer Profitability in Financial Institutions" training workshop for your bank: Request a quote to conduct the workshop specifically for your bank, CLICK HERE
