The Right Leadership and the Right Information can Create Opportunity for Profit Growth
Sadly, the noise is mostly about Marketing Communications... on-line tricksters who don't actually understand the Definition of Marketing... and/or operational experts who think they know Marketing because they know great tactics, promotional gimmicks or cost-savings methods.
What's worse, is they loudly boast & aggressively hawk their services, so decision-makers in banks become cynical & dismissive - at the cost of REAL opportunities.
Banking Strategic Planners know Marketing Communications comes after the audience has been identified, the goals have been set & the strategy has been groomed and sculpted.
Banking is serious business: Large profits are made from serious business people. Yet flamboyant ad agencies, creative digital firms and crafty promotional companies all insist graphs, logos and other visualizations are the key... nonsense!
In most banks, the most profitable segments deliver all the profits and the consumers who respond to certain promotional activity cause transaction volume that absorbs much of that profit!
Innovative banking leaders are fast adopting our unique Customer Analysis Model that helps develop versatile and practical Customer Strategy development.
Customer Value Management (CVM) segmentation and customer management assists with:
Think about segmentation. Wouldn't you rather identify segments by profit contribution rather than psychographics?
Most organisations tend to drill down at a product level first before considering the complexity of their customer base. Neither pathway is right in isolation – we have found a balanced approach is required to achieve maximum benefit... For example, for one bank, we used mix of Life-stage, Value and Product Usage moving both horizontally and vertically simultaneously until we identified "the perfect offer".
This, an d other initiatives that came form the work we did resulted in an annual profit increase of 22% without any increase in transactions!
If you want to utilise proven marketing analysis and methods, shown to create profitable product development, marketing strategies and effective results, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Customer Insight is key for maximising positive customer experience in all Bank Marketing. Analysis and research is the springboard for sustainable competitive advantage in banking and financial services.
You can expect the following after we scope out a project to help you with banking marketing...
For over a decade, major Australian and Asian banks have prospered from winning marketing strategy developed from our research and analysis of the behaviour of customers, and discovering where real profits come from...
IF you are a senior banking executive, frustrated by market research that doesn't give you competitive advantage and big increases in bottom-line profits, if you have a desperate need to improve your ROI on marketing spend, if you are keen to significantly improve the profitability of your bank and ROE for investors, and can take a low-risk "leap of faith" then call +612 8011 4355 now.
Don't be lured into high cost transaction level profitability modelling, or predictive lifetime value modelling... effective customer value and profitability analysis is readily available, even with the millions of records that hundreds of products and millions of customers can generate.
Scientific market research methods quickly expose opportunities to reduce attrition, increase customer acquisition, better manage pricing and expose unprofitable customer groups.
Accountable Marketing Decisions creating Profitable Outcomes
By better understanding each market segment and key customer groups, banks can ...
Call 02 8011 4355, CLICK BELOW or fill out the form below to request more information, a call, or to meet with a qualified expert on a no-obligation basis,...