Success in Business
Products don't 'fail'... it is management error, business mistakes, or not preparing for the unforseen, that causes products and businesses to fail.
Tips for success in business
Success in Business: Critical success factors for business
To be successful in business is more than ordering a sales person to go out and sell.
You must have planned life cycle management, scientific product portfolio management, controlled brand management, and disciplined marketing management from segmentation to pricing, to channel management.
Finally, the 5th "p" of Marketing - People - must be considered, often quoted as an 'intangible asset". Jack Welch said, "he who has the best team wins". Intuitively, and through experience, this reflects academic findings that qualities of leadership & vision, innovation, employee commitment & effort, customer orientation and reward & recognition are the KEY variables that separate struggling business from prosperous ones.
To be successful in business requires a disciplined approach to Business Planning
Setting marketing activity directly effects the success of your business: Just too important to be left to inexperienced or under-qualified managers. Expert corporate and marketing planning, particularly in product launch, is one of the most important success factors of a business.
The experience of someone who has done it before, MANY times, is often the fast track to business success.
Implementing solid Corporate Strategy, led by proper Marketing Planning, is the closest thing to a guaranteed promise of business success.
Hand in hand with successful marketing outcomes is scientific marketing planning... the very reason that major corporations can confidently perform so many successful launches, is that they are disciplined and expert at writing concise and exact marketing plans: critical success factors for business.
To be successful in business, entrepreneurs use qualified advisors
... and then follow their advice.
How some companies have found success in business:
One client was surprised to find they were owed $150,000 in R&D grants they were not even aware of... over 15 times the fee they paid us.
An FMCG company followed our advice and grew by 50% in the first 12 months as a result.
A 1 Billion dollar company discovered their advertising and promotional routine was not paying for itself and that an alternative we built strategies that generated $250K cost savings that went straight to bottom line profit.
An Asian Bank was able to improve profits by 22% by simply identifying which segments within its customer database were generating the highest profitability ad those that were not.
Key Improvement Areas
How Mission and Vision effect Strategy
Analyzing a CHC business revealed a sales plateau due to constraining Corporate Vision. New Vision and Mission opened doors to strategic planning for 100% growth.
Information is Power
Better market knowledge makes better business decisions.
90% perspiration 10% inspiration
Using proven strategic guidelines and disciplined planning methods, great business plans simply follow.
Business success advice from Thomas Edison
The successful person makes a habit of doing what the failing person doesn't like to do.Thomas Edison
“Perfect Information leads to perfect decisions” makes for a successful business
Launch Engineering’s consultants know the value of better market research, better analysis, and better understanding of buyer behaviour. Launch Engineering marketing information management regularly helps clients make winning decisions:
Execution & interpretation of market research saves wasting marketing resources, and development of implementable and commercially plausible marketing strategies generates optimal profits and wins attractive clients, higher loyalty and consistent market share.
How to be successful in business
Tips for business
Strategic Marketing increases sales & profits, building sustainable
competitive advantage by utilising resources efficiently.
Key Pages to go to are:
Definition of 'Marketing'
Product Launch Success