Studies have estimated that product launches of new consumer packaged goods fail at a rate of 80%.

Recent research has revealed that product life cycles are growing shorter (see the Law of Diminishing Brand Loyalty) and the need for faster and more frequent new product development is increasing.

Another study found that 33% of new industrial products failed at launch.

One reported survey stated that out of 100 proposed new ideas, 39 begin the development process, 17 survive the development process, 8 actually reach the marketplace and 1 eventually reaches its business objectives.

All too often people come to Launch Engineering AFTER their product launch has failed... to find we had the new product development tools they SHOULD have used...

You can defy the statistic 80% of new products fail" by:

Recognising that effective new product development comes as much from 'outside-in' perspectives (customer sensing) as is does from R&D.
Using cutting edge marketing knowledge and scientific techniques
Applying proven, relevant, school of hard knocks experience, and
With focused, devoted, sophisticated, involved, dedicated attention to clients’ best interests.

Everyone is wise in hindsight. Launch Engineering uses lifetime of senior executive experience, coupled with latest marketing science, and some lateral thinking, to beat the "80%-of-new-products-fail" syndrome.

We add to our clients' skill sets, bring a synergy that generates more success, faster and less painful launches, and better profits.

So if you agree that spending a few dollars NOW is smarter than losing a fistful later, and that asking someone who's done it before is a fairly prudent way forward, give us a call or email us now and let us call you.

LE Proposition: ALL new product launches should succeed!

At Launch Engineering we know what causes most products to fail, so we’ll warn you if you are in the risky end of the spectrum, but better still, if we are involved at the early stages, we’ll even protect you from that risk.

LE Protection: The Launch Engineering Pre-launch Risk Assessment

You can commission a Launch Engineering risk assessment, pre-launch, that could save your company hundreds of thousands of dollars.

We will apply scientific analysis and/or review of your marketing plan to ensure it is not faulty, and provide you with an amendment or recommendation, based on our findings, to protect you from failure.

CLICK HERE to request a Pre-Launch Risk Assessment

Forecasting Sales of New Products

Forecasting sales for new product launches is a particularly strong forte for Launch Engineering. Techniques such as "Chain Ratio Forecasting is second nature to us.

If you want us to assist you in accurate forecasting, how to utilise BPI (Buying Power Indices), CDI (Category Development Indices) to develop your own BDI (Brand Development Indices) just give us a call.

A perfect example of marketing management science at work

In 1987, Leigh Cowan was developing the marketing plan for the NSW Bicentennial Number plate (which incidentally, remains the most successful number plate launch in the world). Utilising Chain Ratio Forecasting his forecast sales of the product to be 265,250 sets of plates. He was wrong... by 250 sets! They sold 265,500 sets of plates. Even the international giant 3M, associated with the launch, was impressed at the accuracy of the forecast.