Advanced, scientific, new product development methods
used by the most successful corporations in developing high demand new products
based on academically researched knowledge of the world's best business schools.
Crucial missing steps in commercially vibrant New Product Development
Key Factors for Achieving New Product Development Success
Systematic new product development in line with these, and other, concepts ensure a optimised product portfolio and healthy bottom-line profits.
The science of New Product Development embraces a plethora of technical models: Just some are listed below:
Important New Product Development Issues
50% of corporate profits come from products launched in the past three years.... but 80% of all new products fail... why the disparity? The answer is that new product development & launch is easy if you know how, but NOT as easy as it looks!
Getting NPD right
Those that succeed & succeed are those who apply the commercial disciplines developed in the school of marketing over the past 100 years
- Solid qualifications in marketing are just as sensible as legal, accounting and medical training! Put NPD (new product development) in qualified hands.
- Personal Experience is crucial: No-one gets it 'right' the first time.
- Academic & commercially proven methods ensure low-risk, high-return, profitable new product development.
02 9904 5355
A properly developed new product can never fail. - Leigh Cowan
New Product Development
Strategic Marketing Approach to New Product Development
A Resource-Based Approach to the Marketing Concept ensures new product development that builds sustainable competitive advantage.
Product Portfolio Management
Analysis utilising the Boston Matrix and Life Cycle Analysis to ensure you launch the right products at the right time while avoiding cannibalisation and saturation.
Applying high-level strategy management methods to determine the wisdom of alternatives such as market penetration, new market development or diversification.
Whether a new product is a continuous innovation, dynamically-continuous innovation or a discontinuous innovation all require different marketing strategies.
The new product development objective is to ALWAYS create products with sustainable competitive advantage. CONTACT US NOW!
Strategic product portfolio management
Too few organisations take a refined approach to new product development. By appointing Launch Engineering to refine and sophisticate your strategic product portfolio management you can ensure optimal sales results, market share dominance, and profitability... ask for more information, call 02 99904 5355 now.
Methods of developing high demand new products
Ask for a Launch Pad Quote: Complete "Cradle to Grave" Project Management of a New Product
If you want to recruit someone who can drive innovation, with fresh ideas, a classical marketer who can stand back objectively and identify what drives the customer to buy and prefer your product over competitors, on a contract basis, with an optional part performance incentive, call 02 99904 5355 now.
Taking a product to market is just the beginning... you then have to take the market through the buyer adoption curve, avoiding the marketing gap, and achieving market leadership status in preparation for defensive strategies when the market matures.