Optimise New Product Development Outcomes

50% of corporate profits come from products launched in the past three years.... but 80% of all new products fail... why the disparity? The answer is that new product development & launch is easy if you know how, but NOT as easy as it looks!

Those that succeed & succeed are those who apply the commercial disciplines developed in the school of marketing over the past 100 years

  • Solid qualifications in marketing are just as sensible as legal, accounting and medical training! Put NPD (new product development) in qualified hands.
  • Personal Experience is crucial: No-one gets it 'right' the first time.
  • Academic & commercially proven methods in new product development ensure profitable NPD.

  

The science of New Product Development embraces a plethora of technical models: Just some are listed below:

RBA Strategic Marketing

Applying the Resource-Based Approach to the Marketing Concept, LE seeks to build sustainable competitive advantage in all new product development.

Ansoff Analysis

Applying high-level strategy management methods to determine the wisdom of alternatives such as market penetration, new market development or diversification.

Product Portfolio Management

Analysis utilising the Boston Matrix and Life Cycle Analysis to ensure you launch the right products at the right time while avoiding cannibalisation and saturation. 

Innovation Levels

Whether a new product is a continuous innovation, dynamically-continuous innovation or a discontinuous innovation all require different marketing strategies.

The Launch Engineering New Product Development Wheel

Systematic new product development in line with these, and other, concepts ensure a optimised product portfolio and healthy bottom-line profits.

The New Product Launch Development Wheel

The new product development objective is to ALWAYS create products with sustainable competitive advantage. CONTACT US NOW!

Strategic product portfolio management

Too few organisations take a refined approach to new product development. By appointing Launch Engineering to refine and sophisticate your strategic product portfolio management you can ensure optimal sales results, market share dominance, and profitability... ask for more information, call 02 99904 5355 now.

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