Branding: Definition of a Brand

Company brand and brand development from a non-design brand agency

Brand Loyalty is the quality that gives brands their value. Brand Loyalty comes from the buyers' trust in a brand - the true brand strength is trust, because trust means growth potential.

Brand Management is much than just faithful replication of an image - Brand Management is caring for your greatest asset: Brand equity!

Read on for decisions to make before you brief a design agency...

What is Brand Equity?

Brand equity is defined as "the value a brand adds to a product"... what it means is "how strongly you can justify a premium price for an easily substituted price".

Your business, corporate and consumer brands need planning, monitoring and implementing tailored strategies to build brand value so you profit from, and protect, a sustainable competitive advantage.

The Power of Brand Equity

Strong Brand Equity is a source of sustainable competitive advantage to the company's products and services portfolio. Strong Brand Equity ensures a strategic marketing advantage and represents a long-term investment with high ROI and huge benefits for the company. Corporate Brand Equity is the recognised corporate identity that communicates your company ideas, values, beliefs and offering.

Help with brand strategy to manage your most valuable assets: Your brands & brand equity.

Brand Management from the branding company that developed the Law of Diminishing Brand Loyalty. A marketing firm that combines market research, strategic marketing models, marketing planning, new product development techniques, strategic marketing and corporate image issues management, to create bullet-proof brand management.

You will be more than elated at how much a Launch Engineering consultant can contribute in sensible, insightful and profitable brand management decisions.

Launch Engineering uses proven methods to assess your brand potential. Clients enjoy full marketing assessment including brand position, sustainability of competitive advantage, market segmentation study, and brand equity optimisation recommendations.

Understanding your brand's dynamics improves communications efficiency and cost effectiveness, increases sales and builds a stronger brand.

"Tactics without strategy is the noise you make before you fail" Sun Tzu: Art of War

Ask a Launch Engineering consultant to develop a Brand Audit & Assessment to suit you. CONTACT US NOW

Brand Management Strategy & Rebranding Planning Agency

What do your brand equity trends indicate? Do you have impending or growing negative brand equity?

It is strategically imperative that you understand the financial impact and contingent scenarios of marketing implementation on your brand/s.

Valuation of brand equity helps  establish realistic forecasts, timescales, potential savings and viable rollout options.

Brand equity, rebranding, brand image and brand positioning

A brand can be a good, or a bad thing... it is brand EQUITY that counts. Brand awareness, brand liking & intention to buy a brand are NOT the same thing.

It is crucial to consider brand equity trends at the planning stage of any rebranding process.

Why invest time and significant costs in brand planning and creative, only to find out that the brand has become a liability rather than an asset?.

That's why the Law of Diminishing Brand Loyalty is so important to understand and observe - do YOU have negative brand equity?

Rebranding can be very expensive and often requires high-level management approval. The cost of re-branding, consultants and design, compared to the cost on going support or re-launch must be carefully considered. You can prosper with insight into the pros and cons, and strategic advantage, before you make a decision

Brand Equity Impact Analysis

Knowledge is power. Before you can develop a realistic plan you must first establish what needs to be rebranded and the likely impact on your company in terms of brand equity issues, investment, timelines and organisational effect.

Ask for a rebrand assessment

Increase brand loyalty, brand awareness and brand value: A rebrand assessment will empower you with the best approach to deliver brand consistency within time and cost parameters, revealing brand touch points, determining realistic budgets and workable timelines for phased and full scope branding implementation.

Turn Brand Equity into Strategic Advantage for profitable growth & market share.