Marketing Management Training for Senior Executives: Marketing Management training honed from an MBA, condensed to a 13-week compact course!

Knowledge is Power!

Understanding the accumulated knowledge of the world's most successful companies and how they harness their resources for sustainable competitive advantage can give YOUR company the same strengths.

Launch Engineering executives can empower your key management executives with that knowledge in a matter of weeks.

Mastery of Marketing Management (MOMM)

For operational marketing managers who have not formally studied marketing, and want to hone the knowledge gains delivered by in traditional marketing degree in 12 weeks.

Program Duration: 13 week non-residential

Why Attend?

Mastery of Marketing Management propels marketing executives without formal marketing training into a whole new universe of understanding AND empowers them to make more productive, cost efficient and accurate management decisions.

The 6-week program (I day a week for six consecutive weeks) embraces every aspect of marketing science from the definition of marketing through to high-end corporate marketing governance.

You’ll develop your planning, agency management, information management, communications management and sales management skills and walk away with a template of a marketing plan to use in your own professional development.

Mastery of Marketing Management presents a unique opportunity to catapult yourself from not knowing how much you don’t know to complete confidence with even the most sophisticated specialist experts.

Mastery of Marketing Management - course content

Packed full of case studies and real-life examples, your marketing management skills will evolve through the following topics:

• What is marketing? How marketing science increases the return on shareholders funds.
• Marketing Knowledge & Understanding
• Marketing analysis & Planning
• Marketing strategies, action plans & tactics
• Scientific price management strategies
• Product and value management
• Channel management and trade relationships
• Marketing Communications management
• Implementation and Performance management

Mastery of Marketing Management - Key benefits

By taking this training program, you can:

• Understand the complete science of commercial contemporary marketing
• Understand the specific skills you need to improve your organisation’s marketing management
• Become better at making marketing decisions, motivating, influencing and delegating responsibilities, recruiting executives and appointing service providers
• Create a powerful marketing plan to implement on your return to work
• Get post-program mentoring from a Launch Engineering Executive Coach
• Experience a unique information resource for the future

Participant Feedback:

"I learned more about real-life marketing decision making in this course than in the rest of my University studies put together!"

Fee per participant (minimum of 12 participants):

$2,500 ex. GST

Fee includes text book, post-course assessment, template review and appraisal, certificate and all program materials

On-site at client premises or at cost is suitable training rooms.

You may also be interested in our CRM & Market Information Management program; for more information contact Launch Engineering on +61 2 9904 5355 or launch@launchengineering.com