Marketing Management Training, marketing training
in strategy, research, all marketing communications, price
management, product development, product launch, sales planning, and more...
Marketing Training that turns savvy business people into profit making machines
Commercially 'savvy' senior management. strategy & marketing consultants with experience in University lecturing at MBA level are the perfect mentor for great business people who haven't yet had the benefit of advanced marketing training.
LE marketing training is ideal for for advertising industry executives, marketing graduates who need a refresher, and business & marketing managers without a marketing degree or formal marketing education.
Concentrated workshops deliver
- Marketing training that teaches how to improve profit & sales growth, management training in strategy & planning, and Product Launch Marketing Training for all executives:
- Strategic management training and marketing training that helps create the right choices, avoid the wrong decisions, and target higher profits, and sales, with less cost, avoiding failures
- MBA-level marketing training so the marketing decision-maker in YOUR business who "knows the ropes", can be fully empowered to make profoundly impactful decisions.
Launch Engineering executives can empower your key management executives with marketing training & knowledge in a matter of weeks... we even provide a quick, high-powered and impactful course packed tightly into a 2-day strategic management & marketing training workshop! You see an immediate improvement in marketing skills, with comprehensive marketing training that will cover advertising training, marketing strategy training, product management training... and everything they need to turn them into masters of marketing management.
Call 02 9904 5355 NOW.
CLICK HERE for Marketing Trainer credentials
Marketing Training for B2C & B2B
People, well-trained people, are the very foundation of certain success in business. Training in Marketing, research, analysis, marketing planning and strategy development is the springboard for continuing and improving business success.
Tailor-made marketing training for your business and/or industry
Want specific, commercially tailored marketing training that includes marketing science and academic knowledge relevant to YOUR business? Done! Just call 02 9904 5355 NOW.
02 9904 5355
2-Day Product Launch Marketing Management Training Workshop
A great marketing short course: Marketing training workshops simply do not cover such relevant and useful course learning materials, and rarely offer such a marketing tutor of such high repute.
2-Day Product Launch Workshop Marketing training topics - Day 1
- What is “marketing”?
- The Nexus of “Marketing”?
- How to Overwhelm Customers and Shareholders
- The marketer's most powerful tool
- Product portfolio management
- Gap analysis
- Market attractiveness
- New Product Development
- “P's” of marketing
- Change management
- Consumer marketing
- B2B Marketing
- Business Environment Issues
- Secure Competitive Advantage
- Strategic Options
- Key launch factors
- Marketing mix issues
- Macro & Microeconomic factors
- Corporate resource capabilities
- Corporate “Fit”
- Ansoff Matrix
- Resource Based approach
- Market Strategy Development
- Analyse Market Attractiveness
- Product Research & Development
- Modern Marketing Science – Risk & factor assessment
- “What am I missing?” X-factors
- Contingency Planning
- 9 Components of Product Launch Success
- 7 reasons for new product failure
- Classification of Goods
2-Day Product Launch Workshop Marketing training topics - Day 2
- Execution of a Successful Product Launch
- Marketing Planning
- Actions Plans
- Tactic Development & Control
- Implementation & Contingency Plans
- Feedback & Control
- Making a Plan Work
- Corporate Governance
- Barriers to marketing planning
- Managing Culture
- Behavioural leverage
- Cognitive buying Decisions
- Marketing Resources
- Marketing Quiz
- Marketing Orientation
- Marketing Planning
- Pricing Strategy
- Distribution & Channel Partners
- Marketing Communications
- Customer Response Strategy
- Managing Creative Services
- Brand Management
- Product Launch Issues when Launching Innovative Products
- The Law of Diminishing Brand Equity
- Brand Loyalty
- Brand Decay
- Brand Strategy
- Market Share
- Product-Price Position
- Marketing return on investment
- Differentiation and Customer Value
- Product-Service / Equipment-People Continuum
- Buyer Decisions
- Managing Brand LONGEVITY
- Strategic management & marketing strategy
Workshops can be half day, full day, 2 days, or periodic for extensive marketing and management training. Introductory marketing training down to specific courses, such as...
- Marketing training in Market Research
- Marketing training in Date Mining and Marketing Analysis
- Marketing training in Marketing planning and implementation
- New product development marketing training
- Marketing training in Product portfolio management
- Product launch marketing training
- Training in writing market orientated mission & vision statements, and
- Marketing training in sophisticated, strategic Corporate Branding & Brand Management
Marketing Training that will turn a great executive or marketing manager into a Master of Marketing
- Stimulating presenters and trainers will enrich any marketing seminar
- A marketing training management workshop where attendees leave fired up and ready to rumble
- MBA standard marketing training that will improve executive skills
- Knowledge & tools that can turn an operational expert into a master of marketing
For any executive marketing training, a management short course, management seminars, particularly marketing seminars, try our marketing workshop, marketing conferences & management trainers.
13-week Marketing Training equips Operational Managers within Strategic, Planning and Management Skills for better executive decision making.
Marketing Management, Strategy and Planning instruction: The marketing they teach you in an MBA, condensed to a 13-week compact course
Knowledge is Power! Great training leads to great management.
"Mastery of Marketing Management (MOMM)" Marketing Training for Senior Executives
Marketing Strategy and Planning Training for senior executives and for operational marketing managers who have not formally studied marketing, and want to hone the knowledge gains delivered by in traditional marketing degree in 12 weeks.
Program Duration: 13 week non-residential
Why do Executives Need Marketing Strategy and Planning Management Training?
Mastery of Marketing Management is perfect management training, for marketing executives WITH formal Marketing Strategy and Planning Training because they often have lost touch with the techniques and methods between when they studied and when they were promoted to strategic level of management..
Mastery of Marketing Management propels marketing executives without formal Marketing Strategy and Planning Training into a whole new universe of understanding. This commercial based marketing training empowers them to make more productive, cost efficient and accurate management decisions.
The 6-week marketing training program (I day a week for six consecutive weeks) embraces every aspect of marketing science from the definition of marketing through to high-end corporate marketing governance.
You’ll develop your planning, agency management, information management, communications management and sales management skills and walk away with a template of a marketing plan to use in your own professional development.
Mastery of Marketing Management presents a unique opportunity to catapult yourself from not knowing how much you don’t know to complete confidence with even the most sophisticated specialist experts.
Mastery of Marketing Management - course content
Packed full of case studies and real-life examples, marketing training will improve marketing management skills as participants evolve through the following topics:
- What is marketing? How marketing science increases the return on shareholders funds.
- Marketing Knowledge & Understanding
- Marketing analysis & Planning
- Marketing strategies, action plans & tactics
- Scientific price management strategies
- Product and value management
- Channel management and trade relationships
- Marketing Communications management
- Implementation and Performance management
Mastery of Marketing Management - Key benefits
By taking this marketing management training program, you can:
- Understand the complete science of commercial contemporary marketing
- Understand the specific skills you need to improve your organisation’s marketing management
- Become better at making marketing decisions, motivating, influencing and delegating responsibilities, recruiting executives and appointing service providers
- Marketing Training to help you create a powerful marketing plan to implement on your return to work
- Get post-program mentoring from a Launch Engineering Executive Coach
- Experience a unique information resource for the future
Marketing Training Participant Feedback:
"I learned more about real-life marketing management decision making from this Marketing Training course than all my University studies put together!"
Marketing Training Fees
Fees are negotiable, based on a per participant or flat fee basis (minimum number of participants required), subject to logistics, locations, inclusion of options such as text book, post-course assessment, template review and appraisal, certificate and all program materials.
On-site at client premises or in suitable training rooms.
You may also be interested in our Interim Management/Mentoring Program; for more information contact Launch Engineering on +61 2 9904 5355 or firstname.lastname@example.org
Marketing training, seminars, short courses, presentations, workshops & coaching
- Tailored training programs addressing the unique needs of your organisation and industry
- Ask about our Mission and Vision development workshops, too!
- A complete training plan for individuals, teams and organisations based on analysis of current marketing competencies and organisational objectives
Search engine marketing training
Ask about our new workshop, "search engine marketing training".
Marketing Training for Banking & Financial Institutions
For training in customer value management and to get banking segmentation & marketing strategy insight.
Marketing Training that starts paying back immediately
For practical, hard-hitting commercial marketing training that can be applied to your business immediately, Contact us now!
Call 02 9904 5355 NOW.
Wise Words on Marketing Training
Education is not filling a pail but the lighting of a fire. - William Butler Yeats