How to write a Marketing Plan
WRITE THES BEST MARKETING PLAN YOUR BOSS HAS EVER SEEN
How to write a marketing plan that ensures Sustainable Competitive Advantage
How to write a marketing plan the way leading consultants in Sydney do...
Here's exactly how to write a Marketing Plan
Identify the real issues, explore all the smart opportunities, identify the best strategies, and you'll map out a cohesive and integrated marketing action program.REMEMBER: A Marketing Plan is NOT a report... it is a map of how to achieve EXACTLY what you set out to achieve!
Write marketing plans that help marketing management achieve marketing objectives by building G.R.A.I.S.E!
- Grip: It is soaked in reality (not some fluffy piece of verbose jargon) and is achievable, executable and implementable.
- Relevance: It means something to every participant. It helps them understand their function and do it to the best of their ability
- Action Steps: Every strategy (how are we going to achieve the objective) is broken down to an Action Plan, with indivisible, individual tactics delegated to a specific person, whose job it is to see the tactic is done to a quantifiable measure including a time-constraint.
- Interdependence: Every participating department can identify how each relies on each other for the organisation to achieve the objectives.
- Simplicity: It can be read and understood by every person it involves
- Exposure: Don’t follow the plan and everyone in the organisation will know who has stuffed up!
Tools to Write a GREAT marketing plan?
After 35 years of marketing planning and as a result from lecturing in marketing planning at MBA level, Launch Engineering's team has picked up a few useful marketing planning tools... compiled into a comprehensive marketing plan workbook, in Excel format, that works like a guide to writing relevant and appropriate marketing plans.
Better than a marketing planning template, and worth thousands due to its real, commercial value, you can grab it for a nominal hand full of dollars: See below...
A cursory glance might evoke a response. "So what, another Excel workbook!"... UNTIL you use it! Then you’ll agree this is POWERFUL stuff!
One senior marketing executive with a leading Asian Telco, said, “This is so good, I’m introducing is as compulsory in our corporation as soon as I get back to the office!”
This Marketing Planning Template Workbook has been used by government, large national and international companies, and down to small FMCG manufacturers, banks, and even SME’s. Results have spanned 20% growth to over 100% in as little as 18 months.
So if you’re a marketing professional, of any description, you can grab this very useful marketing planning tool for the next marketing plan you write, and see just how good it really is in helping write a great marketing plan.
Or if you just need the Marketing Communications Plan, Sales, Plan, or a simple Marketing Planning Template in Word format for SME, try... marketing-plan-templates.htm
For a nominal cost, you'll secure a marketing plan workbook, in Excel format, with 32 key worksheets you need to draft a powerful and comprehensive marketing plan. Identifying key issues in writing winning marketing plans, this is a tool that will boost any marketing planners' marketing planning for the rest of their careers...
Unless you have a definite, precise, clearly set of goals, you are not going to realize the maximum potential that lies within you.
How to write a Marketing Plan
Things to ask yourself when pondering how to write a marketing plan include considering topics such as your total environment, your own capabilities, competition, change and the market. Once these are thoroughly understood, it is time to consider marketing communications, sales , internet, action plans and tactics & to set monitoring, feedback and control devices to ensure objectives ARE achieved.
To write a marketing plan:
Select from these three paths to writing a marketing plan...
- A DIY Marketing Plan: CLICK HERE
- A Sample Marketing Plan: CLICK HERE
- A consultant to draft a long or short term, strategic or tactical marketing plan CLICK HERE
Check out some Marketing Planning Templates
The Key Problems With Most Business Plans
(and how to eliminate them)
Here are some of the common mistakes business owners make when completing their business plans :
Mistake 1: Incomplete financials
This is perhaps the most important section of any business plan. Lenders want to know when they will have their loans repaid and assess the risk. You need to produce financial statements that accountants will endorse without question.
Mistake 2: Over ambitious projections
Everyone thinks their business will grow exponentially in the first 12 months but in reality this is rarely the case. Your business plan must show a realistic path to profitability that proves your actual revenues and profits are comparable with your written plan.
Mistake 3: Leaving something out
Every business plan follows a certain structure. Lenders and professional readers generally look for 3 or 4 aspects of your plan. You need to ensure you have these elements correctly written in the right area of your business plan.
Mistake 4: Incorrect format
Your readers do not expect a 100 page novel nor a 1 page overview. Getting this fundamental area wrong will show your readers just how inexperienced you are.
Mistake 5: Poor understanding of marketing
Communicating your products to your prospects is a critical success factor for every business owner. You need to show you understand your target customers, what their needs are, why they will buy from you and how you will communicate with them.
Mistake 6: An inability to sell your plan
Having an consultant prepare your plan may save you a headache, but it is you who needs to explain to your lender or investors every question they have about your plan. You need to understand everything that is written in your plan.