Why is Internal Marketing So Critically Important?

Internal Marketing pervades every other variable within your marketing To actually function, EVERY business, regardless of size, type, industry, structure or activity, provides a service component. To achieve maximum customer satisfaction service delivery must be above or at least equal to customer expectations.

Internal Marketing - the pursuit of optimal customer satisfaction through orientation and empowerment of employees - is the means to achieve service provision goals.

To implement Customer Experience programs, improve Customer Relationship management, and maximise employee enthusiasm and dedication, you must embrace a formal Internal Marketing effort. Internal Marketing Planning strives to ensure your SERVICE meets expectations... expectations of customers, of management, of shareholders.

Internal Marketing Implementation: Team Alignment & Engagement

Treating the employee as a customer inspires great 'culture'

Every Internal Marketing pervades every other variable within your marketing interaction with an employee by a member of the rest of world impacts upon the success of the organisation.

Internal Marketing implementation creates a foundation for positive culture, enthusiastic work-ethic, morale and employee 'ownership'. By treating the workforce as ‘customers’, organisations can identify the internal mechanisms that need to be in place to ensure on-going and optimal workplace support and the minimisation of human interference with the aspirations and goals of management. You generate the ideal 'exchange' of labour given for wages paid.

Implementing an internal marketing program can be one of the most pivotal aspects of ensuring the success of both internal and external change initiatives, from a product launch, image upgrade, deal with a business or industry hardship, or achieve a major organisational shift.

A Panacea for all Woes?

Sometimes described as "the missing part of Marketing", Internal marketing can overcome resistance from internal and informal organizational power, diffuse political nuances and turn around corporate culture. It can be the way the organisation sets service standards or attitudinal orientation, particularly in larger and diverse workforces.

But, just like external marketing, Internal marketing requires a combination of scientific research, strategic kniow0how, and operational intimacy, to make it all work. Talk to the experienced executives at Launch Engineering who will work collaboratively with you to create a harmonious and positively received Internal Marketing Plan that your workforce will warmly and enthusiastically welcome

If you want to utilise Internal marketing strategy and methods, working to create a harmonious and positively received Internal Marketing Plan, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.

GET STARTED WITH INTERNAL MARKETING PLANNING

Internal Marketing Approach

Internal Marketing pervades every other variable within your marketing Just as with External Marketing, a plan has to be written that complies with corporate objectives and mission and vision. Needless to say, "off-the-shelf" plans and strategies rarely work.

Internal Marketing embraces the same disciplines and processes as external marketing and delivers the same high ROI.

"Its all about people!" - Jack Welch

Internal Marketing is MUCH more than simple Internal Communications

So much more than a staff newsletter, Internal Marketing is understanding the thoughts, behaviours, needs and wants of your people. As with External Marketing, a tailored marketing mix is required for every segment within the workforce, so segments need s to be understood and evaluated for importance.

Get your internal marketing right and you'll turn every staff member (and their family) into an advocate for your brand... get it wrong and you're on the road to industrial strife, sub optimal marketing returns, and invisible brand decay that will erode the success of even the best products, the most stringent cost control, the strongest intellectual property and the most creative advertising campaign.

Request a Scoping Consultation to Develop Your Internal Marketing

Payback from Internal Marketing:

Ensure there is common purpose shared between all members of your workforce
Recruit the support of the informal power structure within your workforce
Maximise employee job satisfaction
Avoid misunderstanding and miscommunication
Increase brand equity and longevity of the business
Reduce erosion of your loyal customer base

How To Get Started with Internal Marketing

Internal Marketing and External Marketing should be undertaken with the same diligence and disciplines. The same marketing planning methods should be utilised and applied, bound to the parameters set by resources, Mission and Vision of the organisation.

Internal Marketing Planning

Recognising the 5th "P" of Marketing in your Marketing Planning, Internal Marketing becomes a cornerstone factor in your Marketing Action Program, Tactics & Tasks table.

Internal marketing strategies

Just as with External Marketing, a plan has to be written that complies with corporate objectives and mission and vision. Needless to say, "off-the-shelf" plans and strategies rarely work.

Internal Marketing requires the same disciplines and processes as external marketing: Methods that deliver the same high ROI.

GREAT Marketing Plans incorporate an internal marketing plan with your overall marketing planning. Using refined and sophisticated marketing planning tools and methods, internal marketing should be seamlessly integrated into your overall Marketing Implementation, with contingency, monitoring and feedback, forecasts and tactical analysis, all coordinated with your forward planning and management controls.

Call 02 8011 4355, CLICK BELOW or fill out the form below to request more information, a call, or to meet with a qualified expert on a no-obligation basis,...

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More Information to Help with Internal Marketing

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