Peter Drucker said, "Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business". DOWNLOAD a 2-page article on Innovation, and (if you like what you read), CONTACT us to help you create, launch and market innovative products.
If you want to adopt, and apply, proven, advanced, "white-hat" strategic management methods THAT WORK, or simply help your team find clarity for their decision-making; tap into the knowledge bank of proven marketing management know-how of corporations and business schools from around the world: Click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
But innovation comes in many forms. There are 8 principle innovative perspectives that Launch Engineering will bring into your organisation when you include us in your team. Each one of these 8 essential perspectives will inspire innovation that will add to the "muscle" of your business, your sales, your profitability and long-term competitive advantage.
Corporations like GE could have constrained itself to being in the light bulb business, but would never have evolved to become the largest corporation in the world, without innovative management thinking and a willingness to be innovative.
Successes, REAL successes adopt innovation. Coke, for example, grew radically when is changed its perspective of what business it saw itself in. GE used advanced strategic marketing analysis tools to recognise opportunity and threat. Apple, perhaps intuitively, perhaps well advised in marketing philosophy, re-thought its self imposed constraints and became the most valued brand in the world.
Launch Engineering can help your organisation with the same methods & approaches used by successful companies, integrating innovation into the marketing process so product and service innovations meet the wants and demands of customers, you'll develop innovative marketing strategies that:
There are significant differences in what marketing strategies will work for different types of innovation.
Summarily, products that are "new to the world" cannot be marketed like products that are "this year's model" - it doesn't work! The difference between launch failure and a howling success can be is this foundational building block of your business plan... and too many great products have failed just because they were 'positioned' wrongly.
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There are over 100 pages on this site, dealing with everything from Brand Management and great advertising, down to detailed information on Innovation & Marketing, Marketing Training, Pricing Strategy and New Product Launch Strategies. Services you might benefit from include:
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable strategic Marketing information.