22 Laws of MarketingHow to market a business online
Online retailing is the future!
By early 2011, 4% of Australian retail sales were already being generated by online retailing.
Online retailing is a way small retailers can become huge retailers.
Online retailing is an opportunity for bigger retailers to become market leaders.
Online retailing is the medium for market leaders to maintain and entrench their market dominance.
But only if your online retailing marketing is superior!
Successful online retailing requires marketing excellence
This is the generation of specialist scientific marketing... Not seat-of-your-pants “gut feel”. While there is no substitute for experience, (all our consultants have over 30 years solid marketing experience, so we know) there needs to be a compete commitment to sharp-edge consumer behaviour insights, market segmentation profiles, buyer adoption processes and buyer readiness issues.
- Success in Online retailing demands you understand the different segments in your market.
- Success in Online retailing requires use of the whole marketing nexus from a resource-based approach towards corporate objectives setting to fulfilment and satisfaction of shopper needs.
- Success in Online retailing demands sophisticated web development sophisticate copy writing sophisticated design layout... Yes, But...
- Success in Online retailing ALSO demands better segmentation, better psychological profiling, better positioning and better targeting to the prime buying motive than EVER before.
If you want to win at Online Retailing, then Launch Engineering is a must for your business.
- We recruit online retailing web developers that design and build a knockout site.
- WE know who to appoint to ensure maximum search engine optimisation and conversion rate optimisation to make your online retailing ‘sing’.
- Our consultants are world-class market segmentation experts so your online retailing message will reach AND appeal to the right customers in the right way with the right outcomes.
- We can plan your online retailing rollout in such a way that it MUST succeed
So, if online retailing is important to you, contact us now and begin your journey to online retailing dominance ASAP
Contact us today and discuss YOUR online retailing needs
Call 02 9904 5355 NOW.
Online Retailing Marketing Strategy Consultants
Have you planned for:
- F-commerce (facebook virtual retail space) CLICK HERE
- FourSquare & other Mobile intermediaries
- Rising SEO competition.
- Conversion rate optimisation processes & routines
- The almost mandatory need for your own shopping Online Retailing 'app'
- Reinventing your complaint management processes to make sure online retailing does not backfire on you
- SMM (Social media marketing)
Your online retailing plan should address:
- Benefits of Conversion Rate Optimization
- Best Practice of Conversion Rate Optimization
- Factors to Maximize Conversion Rate Optimization
- Reasons to Conversion Rate Optimization
- Techniques for Conversion Rate Optimization
Call 02 9904 5355 NOW.
You need your online retailing presence YESTERDAY! Read this recent news item...
RETAILERS have been warned to adapt or perish as more and more shoppers window shop or try products in-store before buying online, a study has found. Research by Macquarie Equities Research released today has revealed that 18 per cent of shopping centre visitors are only there to check prices and sizes before visiting online shopping sites to buy the item, The Australian reports. Australian Retailers Association executive director Russell Zimmerman told news.com.au the study was further evidence that Australian retailers faced a major crisis and needed to urgently respond to online competition. Read more: CLICK HERE
Useful links for online retailing services and help...
| Online Marketing Training For Business Owners: CLICK HERE |
How to use low cost online marketing techniques to make sure your business is found online when customers are searching for your product or services. Complete with action plans. |
| Pingback Optimizer: CLICK HERE |
Put your article marketing on steroids and turn your Wordpress blog into a traffic generating machine. Boost your search engine rankings by using the Pingback Optimizer! |
| Google Top Ten Optimization: CLICK HERE |
Get your website to the top of Google in less than 30 days. Google Top Ten Optimization has all the latest tips and tricks to make it happen. |
| Wordpress Split Test Optimizer Plugin: CLICK HERE |
Wordpress users that are serious about conversions love this plugin. It allows users to easily integrate the popular Google Website Optimizer software with their Wordpress Blog to run A/b split tests. |
| How to Succeed with Social Media: CLICK HERE |
Outlines specific social media techniques for small business owners to use in marketing their business online effectively using social media. |
