Exceptional specialists in product launch, marketing management, market research, market planning, and business strategy development help you get...

Better product launch sales

Marketing techniques to increase sales Launch Engineering is a specialist marketing consultancy that helps launch new products successfully, writes implementable marketing plans, and gives educated, expert advice in corporate governance, marketing management, branding and strategy. Our market research is world-class.

Far more than displaced ex-executives with operational experience (although we have that too) Launch Engineering consultants have proven themselves with exceptional product launches. By 'tapping in" to the proven business management 'rules' identified by academic study, from business schools around the world, gives you the advantage of capitalising on other business' successes (and failures).

Your business will prosper with us. You'll create better business and marketing plans, get far better results from your marketing budgets, apply the successful marketing tools of other industries and improve marketing accountability.

From market research, marketing strategy, marketing planning, brand management, new product development advice to IPO, change management, internal marketing and corporate image, you will be more than elated at how much Launch Engineering can help you touch the sky and catapult your sales in to a whole new galaxy.

If these are your product launch objectives, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.

Become another happy client

Check your product launch will succeed, and optimise it for even better success

Best possible product launch sales Just some of the advanced marketing science, only available through Launch Engineering, is our 120-point key factor assessment of your product launch marketing plan. This proprietary product launch analysis has been built upon University studies, and researched marketing findings over 30 years!

It uses values attributed to certain variables, to determine the likely success of your product launch. and works universally in all industries and in both B2C and B2B applications, based upon 'classification of goods' characteristics, innovation theory, applying Porter's Five Forces, PESTLE, ERROR, SWOT, competitor analysis as well as our own probability calculations.

Scores of over 89 have never failed, scores of under 59 have never succeeded.[more...]

Ready too Start? Call 02 8011 4355, or CLICK BELOW .

Have an even better product launch confidence

Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...

Implementable marketing plans

Millions of dollars have been wasted in marketing plans that look impressive, read well, but sit on shelves and never get implemented. Has that happened to you?? A Launch Engineering plan is a manual that states what you are going to achieve, and how you are going to do it. It is like a instruction book that lays out the steps required to make the profits you desire come to fruition... [more...]

Negative brand equity and brand decay analysis & assessment - When do you dump your brand name?

Cowan's Law of Brand Decay: The inevitability of negative brand equity states... "If customer expectations exceed the organisation's ability to deliver, then the brand must decline to where no commercially viable amount of marketing effort can reverse its decay:... [more...]

Resources to Help Achieve Better Product Launch Sales

Pre-launch check your product WILL succeed
Open in Australia
Definition of "marketing"
Marketing Planning Template
Top 20 Ways to Make Money
Helpful external links
Marketing Training
Optimise your website
Important FMCG marketing variables
CONTACT a Launch Engineering Consultant

Ensure You Get Better Product Launch Sales

Perform a Product Launch with outstanding results, launch products knowing they will succeed:

Capitalise on Marketing Guidance from New Product Launch and Development experts who use proven Product Management disciplines of the past and draw on marketing methods from around the world.

Launch Engineering marketing and management consultants offer you years of successful product launch experience, commercial acumen and academic know-how in launching a new product.

Launch Engineering works to complement your skills... to fill in the holes, and create a synergy that makes every marketing dollar you spend generate more in sales and profits.

If you are planning on marketing a new product, you can save tens of thousands with our intimate understanding of how advertising agencies work, how to get support from trade channels, the best methods of conducting market research inexpensively and accurately, scientific pricing strategies, and how to sophisticate your marketing activities for maximum ROI (return on investment) and accountability.

Many "marketing consultants" have extraordinary insight, great creativity, and their own valuable experience to bring to the table, and many genuinely help. But ALL TOO FEW actually have great grasp of intricate, advanced marketing theory as well as marketing minds... and lack the technical knowledge to know if their advice is right for you.

There are, of course, many who have studied marketing, with diplomas, degrees or even MBAs. But like ANY profession, even qualifications can be misleading. Be it a plumber, a builder, a doctor a lawyer, or a marketing consultant, 20% are great, 50% fall in the region of 'acceptable' and 30% are shocking at their jobs.

So, choosing a marketing consultancy to handle your marketing management is just like choosing a doctor... Here are the two obvious rules:

NEVER choose anyone who is lacking formal education - that is just plain dangerous and asking for trouble.
Make sure they have been the true movers and shakers who have "done it before" and are not riding on fame by association when they discuss their prior experience.

Just some of the areas that our marketing consultants will excel in helping you with include:

* Marketing strategy development and planning, marketing communications, * market segmentation research, * customer profiling using data mining, * target markets, * developing, * writing and integrating an internal marketing plan, * product portfolio strategy, * integrated communications strategy, distribution and trade channel strategy, and * advertising and promotional strategy.

Specialists in new product development & launch