Marketing Techniques
to Increase Sales

If you are asking.. "How can I increase sales?" or "How do I increase sales?" ... read on...

There are proven and effective marketing techniques that help medium and large businesses grow sales by millions... using advanced marketing techniques developed by leading business corporations in league with institutions around the world over the past 100 years - the Discipline of Marketing was developed with the prime objective of learning a craft to help organisations increase sales. Some are listed on this page and/or detailed throughout this web site.

Evidence it works includes building start-ups into multi-million-dollar corporations, helping brands grow into household names, and assisting management of large corporations improve marketing efficiency to increase sales. For example, Launch Engineering consultants have succeeded in:

• Turning a government enterprise from sales of $4M pa to sales of $22M p.a.
• Turning a retail chain from from sales of $20M pa to sales of $200M p.a.
• Turning a deleted supermarket brand into a steady 16% market-share holder
• Taking an unknown start-up through IPO into a multi-national corporation
• Helping a major international bank save $95 million in unnecessary promotional spend (at their advertising agency's despair)

Increase Sales in Medium & Large Businesses

Companies wanting to grow from $20M to $200M, or $200M to $1B, should speak to a consultant now by calling 02 9904 5355 or emailing us at launch@launchengineering.com

Small business marketing

Small business often can't embrace advanced marketing strategies, perceiving cost or risk as too high, not understanding the empirical evidence on which large corporations can confidently invest millions, KNOWING they will at least break even as a worst-case scenario.

Small and medium enterprises are urged to apply the following golden rules to improve sales

The golden rules to improve sales

• Understand what marketing is [See: The Definition of Marketing]
• Only allow qualified marketing executives to give you marketing advice. (A degree in Marketing is considered bare minimum.)
• Segment your market, Identify attractive segments and target them by positioning your offer in line with teh marketing mix, your unique capabilities and the environment.
• Think laterally: Remember "The Three U's": Uses, Usage, Users.

How can a consultant possibly know how to increase sales more than a Marketing Director within the Industry?

Corporate strategy, strategic marketing techniques, increasing marketing effectiveness and improving market share, can require new approach and thinking. To improve marketing new or different methods, perspectives, approaches or parameters need to be embraced. Operational marketing is applying past experience and knowledge to the problem, Strategic marketing is applying new methods, approaches and knowledge to the problem.

It was Einstein who is quoted as saying "Doing what you have always done and expecting a different outcome is a sure sign of madness."