“Thanks very much indeed for your sharp and poignant marketing
analysis. Everything has been taken on board and we've already moved onto
comparing other business opportunities with more readily available market share,
cash flow and growth. Your marketing advice really is quite priceless and
decision provoking, especially for us as a family run team with limited capital.
Thanks so much Leigh for the highly-effective way that you cut-to-the-chase for
us. Sean Keith, Director, Keith's Kitchens Pty Ltd
“Our consultant, Leigh Cowan, hit the ground running with
insightful and creative strategic and marketing advice from day one. He helped
us get national distribution through pharmacy wholesalers, created interest in
Coles and Woolworths, and made a major contribution to our business plan. Launch
Engineering also guided us into better media buying and a great value TV
advertisement.” Craig Erskine-Smith,
CEO, Erskine Dental – makers of Piksters™.
"Leigh Cowan and Mike Crisp of Launch Engineering have
impressed me with their ability to quickly understand the complexities of my
business and the market we work in. I recommend them in the areas of strategic
business planning and and market research and commend them for their skills in
facilitating paradigm shifts in corporate thinking.”
Alastair Smith, Managing Director, Strata Associates.
"As a start-up, we needed to minimise outgoings, but more
importantly, secure maximum commitment and best possible skills to ensure Slice
would become a success. We exchanged equity for fees with Launch Engineering,
and the outcome has been a complete success."
Steve Moore, Director, Slice Wireless Pty
Limited
“We were not sure what was causing the problem. I got Launch
Engineering to sit with me a few times and work through the issues. Now Parker’s
Organic Juices is a recognisable brand, and business is booming.”
Alicia Parker, CEO, Parker’s Organic
Juices.
“Thank you for the
excellent job … the brief was fairly broad and time constraints were tight. I
believe the implementation of your recommended strategies will more than repay
our initial investment.” Michael Sheedy,
National Marketing Manager, Ajax Chemicals.
“Leigh Cowan achieved more for Denes than any other marketing
executive in over 40 years of operation!”
Eric Sawyer, Chairman, Denes Natural Pet Care.
“Your marketing plan was so significant our Chairman insisted
we get one of the big five accounting firms to undertake the same brief. They
came up with the same results, but took twice as long and cost ten times as
much!” Gerry Rowe, General Manager, TNT
Comet Kwikasair.
“This is the first time we have used a marketing consultant,
which I am pleased to say, has exceeded our expectations.”
WM Ferguson, Marketing Manager, Marion
Merrell Dow.
“We increased our sales of regular product lines by 50%…
testimony of ability to assess the market and then select and implement
appropriate sales strategies.” J.D.
Stott, Director Vehicle Registration, NSW Government.
Case Studies
Market Research – Segmentation Study
Launch Engineering's Strategy Development team recently
finished a comprehensive Segmentation Study in the Dairy Foods industry for a
national advertiser. Findings have revolutionised their media, advertising and
public relations focus, as well as a contributing to production planning and
product development to meet growing and newly revealed market segments.
Product Development – Pre-launch concept development
Launch Engineering has recently been working in a significant
NPD role in FMCG, the outcome is a significant core product innovation in
'nutriceutical' foods that initial research indicates will have resounding
effects on the whole food industry.
Complete Project Management on New product to post-launch
development
Launch Engineering executives undertook innovative New Product
Development and market research. It then developed the trade presentation for
Category Review and presented that presentation, achieving national
distribution. Managing market research, and working with production, LE assisted
in fine-tuning the commercialisation, from bar coding, trade units decisions and
formula, through to advertising agency appointment and brief.
Promotions Management Project
Launch has been retained by a national health services
provider to re-develop its whole promotional mix, in line with changes that have
occurred in the market place over its seven years of exponential success.
Generic Business Consulting
Launch Engineering was approached by a struggling health foods
brand, in the juices category, to assist save the brand and its company. After
participation in management marketing decisions for promotion, pricing,
distribution, and product development (packaging), the combined result was a
five-fold increase in sales in six months.
Pre-launch Assessment
A Telco start-up commissioned Launch Engineering to write a
pre-launch market assessment document that became an invaluable tool to
assisting them present to Venture Capitalist investors.
Equity for Fees Involvement
Invited to contribute in an open-ended project involving
Operational Development, Launch Engineering recently commenced the pre-launch
development of a wireless technology publishing company that secured Venture
Capital investment and will participate in launching this new venture.
