Below are a selection of marketing services that many organisations use to
improve marketing results and generate more profit.
As we compile helpful ‘bits and pieces’ into PDF they
will be placed on this site, so check it regularly.
To take your own appendix out unless you were an experienced
and qualified surgeon, would be crazy! Why then, do people entrust their
business to practical experience and common sense without consulting trained
Just as an engineer learns the science behind building
bridges, so does a marketing qualified executive learn to build markets... so
try us and see what we can bring to you in terms of better business foundations.
LE Marketing Briefing Form.pdf
If you’re about to appoint a research, advertising, promotions
or PR agency.
Tradeshow Check List.pdf
When you are stressing over an upcoming trade show stand,
exhibition or similar event.
Why use LE (PDF)
A quick introduction to what LE does and whether or not you
should commission them to assist you.
LE Risk Capability.pdf
All you need to know about working with LE
LE Competitive Analysis.pdf
Competitive Assessment - Research that evaluates, positions,
and benchmarks direct competitors, often in terms of a comprehensive SWOT
analysis, but can be moulded to meet clients' special needs.
Setting Mission and Vision.pdf
What is a Mission Statement's function, and what are the
guidelines is setting objectives.
Marketing Audit Checklist.pdf
A 7-point marketing ‘tune-up’, including the different styles
of marketing audit.
Why ad frequency works.pdf
A public domain reminder of why frequency of advertising
works in conjunction with reach to establish awareness, then interest, then
desire, and then action.
LE Deficiency Analysis.pdf
Deficiency Analysis - Why is your 'Rising Star' a 'Problem
Child'. If you have a troubled division that is just not performing like the
rest of your organisation, the best move forward it to commission a Deficiency