Strategic Marketing & Business Management achievements like:
- Generating 100% market share growth in 18 months
- Increased sales by 50% in 1 year
- Reduced marketing costs by 25%
- Product launch outcomes that have exceeded all expectations
... stem from creatively channeling 100 years of market research analysis & business experience into marketing strategy.
Business Marketing Planning and Strategic Management
The right reasons for visiting this site are because you need help:
- You are somewhere along the path of launching a new product,
- You are less than 100% happy with your "marketing", & have a marketing problem needing fixing,
- You know better market research pays & you want an edge,
- You know a better marketing plan increases sales and profits
The same tools (& occasionally better ones) as used by the world's best businesses...
Dependable Market Research. Concise & implementable Marketing Planning built from academic know how & decades of experience.
Our marketing firm delivers scientific marketing strategy to top management: Marketing strategy developed using the same tools (& occasionally better ones) as the world's best businesses. Examples of results include:
- Helping an FMCG business grow by 50% , from $24M to $32, in <12 months
- Saving a major international bank millions in business advertising by applying advanced customer value management analysis.
- Helping a OTC pharmaceutical company become major market share leader and expand throughout UK and USA
- Mentoring numerous SME businesses develop their winning business plan, product portfolio management, market research, marketing planning, product launch and business advertising.
Management consulting services.
Expert in market research, target markets and business advertising knowledge to launch products, improve marketing planning & manage your marketing
Some clients brag that we 'wrote the book' on 'Marketing'. Not quite, but we have developed numerous tools, used around and respected around the world . The original tools developed and used by Launch Engineering can be found within this site. Two such tools are:
The Nexus of Marketing
This Nexus of Marketing Diagram demonstrates the key variables in Strategic Marketing management.
If you really want to successfully launch new products, ask a marketing agency who does it over & over again!
Combine useful findings from business schools around the world, add proven methods of leading businesses, and 30+ years average experience and rock-solid advice is the outcome.
Launch marketing consultants use advanced understanding of rules, laws, methods and guidelines that address every part of the marketing process. Strategy consultants are fully conversant with latest marketing science to help build sustainable competitive advantage.
Is your marketing less than perfect?
Are competitors biting at your heels, creating a Monday morning where your marketing people grimace over this week’s competitors’ offers?
Are you feeling forced to drop margins? Has your business advertising ever failed to generate decent sales? Or has product development soaked up funds without a return?
Are the strategies that have always worked redeeming less than they used to?
What would it mean to have:
A minimum 5-6% real, profitable growth
A higher selling price without losing sales
The knowledge that 100% of your advertising & promotions is working
Virtual immunity from product launch failure
Accurate sales, profits, growth targets that evolve effortlessly.
Remove of Politics and secret agendas by embracing productive internal marketing methodology.
Tweaking your marketing processes can eliminate in-fighting and improve morale
Embracing formal marketing methods recruits everyone to a single-minded cause
When the business prospers, people are happier, more productive, and less likely to call in sick, look for another job, or retire early.
Staff love to be on a winning team
Its easy to get good people when you company is successful
Product launch Risk Assessment
Use the variables that academics have discovered effect the outcome of a product launch: CHECK you have a perfect product launch plan!
Manage your Product Portfolio, the marketing of a Product Launch and & New Product Development
If you are planning on marketing a new product, we can save you tens of thousands with our intimate understanding of how advertising agencies work, how to get support from trade channels the best methods of conducting market research inexpensively and accurately, scientific strategies, and how to sophisticate your marketing activities for maximum ROI (return on investment) and accountability.
You pre-test your planned new product introduction?
Refine your Business Marketing Planning, Strategic Management and Market research. Reach prime target markets, and successfully launch new products.
A product launch risk assessment score identifies whether your product launch WILL succeed or fail:
Academic studies of product launches around the world show the relative importance of certain variables in a product launch.
Using empirical product launch data uncovered by University research, you get a quantified risk assessment on how well your product launch will succeed.
PLUS, when you commission a Launch Engineering product launch evaluation, you ALSO get a list of variables that, modified, will improve your product launch success.
Imagine, evidence a product launch will succeed… isolation of weak points… evidence for your CEO… or simply improved confidence your marketing plan is right.
Click here to:
- Validate and double-check you have all the key variables right for your product launch
- Request a FREE introductory 1-hour consultation
- Learn more about help with marketing management & planning
- Learn more about high standard, reasonably priced, market research: Tracking study, segmentation study, competition analysis, industry analysis, internal deficiency analysis.
How to launch products as successfully as possible?
Launch Engineering marketing and management consultants offer you years of successful product launch experience, commercial acumen and academic know-how in launching a new product.
For decades, academic analysts have studied countless products, businesses and industries and discovered values for all the variables that effect the outcome of a marketing activities and effort. Within the study of Marketing, the PIMS (Profit Impact of Marketing Strategies) database was born, and spread through the corporate world.
The Secret is in the way we measure each and every variable that contributes to the outcome of a product launch
We help you to accurately measure your variables and then run a systematic and thorough check against those measures... what we end up with is an accurate picture of how well the launch should go, and we find the key elements you can fix to optimise the launch and make it better.
Along the way we use our own marketing management experience in successful product launch, the observations and revelations we have from operating as Marketing Consultants, and academic know-how in launching a new product, to work with you in your marketing planning so your product launch will succeed, too.
Strategic Management, Business Marketing, Research-based Planning & Strategy
Remarkable results come from marketing methods and knowledge honed from marketing theory AND proven to have significant commercial applications.
Launch Engineering is proud to work with some of Australia’s most highly regarded marketing minds. Services include:
1. Market Research: Qualitative & quantitative, segment identification & segmentation studies, behavioural analysis, tracking studies, data mining, etc.
2. Business Analysis:
- Marketing Audits - optionally including or focusing on Environment, Objectives & Strategy, Planning & Control System Area, Structural, Marketing Functions, Ethical, Channel, Sales, Advertising, Promotions, e-Commerce and Product Management Audits.
- New Product Development and Risk Assessment Analysis. .
- Deficiency Analysis – Why isn’t it working well enough?
- Market Analysis – including industry, portfolio and segment analysis.
- Customer Value Analysis - Know where you profits really come from
3. Marketing Planning – Aspects include training through to operational execution.
4. Marketing Charter Development – Back to the core business decisions.
6. Marketing Management & Generic Consulting
Make sure your product launch has the best possible chance of success!
Using art AND science, Launch Engineering is the next best thing to product launch insurance.
So let us help you, Contact us now!