|
![]() |
![]() |
![]() |
Before you invest in a business idea, run the concept through our new product launch evaluation simulator and see if it is a gold mine, or just fool's gold. |
![]() |
![]() |
product launch marketing experts... specialist help & advice in new product development & launchLaunch Engineering is a specialist marketing consultancy, located in North Sydney, that helps launch new products successfully, writes implementable marketing plans, and gives educated, expert advice in corporate governance, marketing management, branding and strategy. Our market research is world-class. Far more than displaced ex-executives with operational experience, Launch Engineering consultants have proven themselves with exceptional product launches. By 'tapping in" to the proven business management 'rules' identified by academic study, from business schools around the world, gives you the advantage of capitalising on other business' successes (and failures). Make your business prosper. Create better business and marketing plans, secure far better results from your marketing budgets, apply the successful marketing tools of other industries and improve marketing accountability.From market research, marketing strategy, marketing planning, brand management, new product development advice to IPO, change management, internal marketing and corporate image, you will be more than elated at how much a Launch Engineering consultant can help you touch the sky and catapult your sales in to a whole new galaxy. Check your product launch will succeed, and optimise it for even better successJust some of the advanced marketing science, only available through Launch Engineering, is our 120-point key factor assessment of your product launch marketing plan. This proprietary product launch analysis has been built upon University studies, and researched marketing findings over 30 years! It uses values attributed to certain variables, to determine the likely success of your product launch. and works universally in all industries and in both B2C and B2B applications, based upon 'classification of goods' characteristics, innovation theory, applying Porter's Five Forces, PESTLE, ERROR, SWOT, competitor analysis as well as our own probability calculations. Scores of over 89 have never failed, scores of under 59 have never succeeded... [more...] Implementable marketing plansMillions of dollars have been wasted in marketing plans that look impressive, read well, but sit on shelves and never get implemented. Has that happened to you?? A Launch Engineering plan is a manual that states what you are going to achieve, and how you are going to do it. It is like a instruction book that lays out the steps required to make the profits you desire come to fruition... [more...] Launch Engineering works to compliment your skills... your consultant will fill in the holes, and create a synergy that makes every marketing dollar you spend generate more in sales and profits.If you are planning on marketing a new product, you can save tens of thousands with our intimate understanding of how advertising agencies work, how to get support from trade channels, the best methods of conducting market research inexpensively and accurately, scientific pricing strategies, and how to sophisticate your marketing activities for maximum ROI (return on investment) and accountability... [more...] |
A turnover of $5M to $100M ?If your organisation equates 'marketing' with ‘personal selling’ or ‘advertising’, you desperately need help from the marketing consultants at Launch Engineering.To survive in the immediate and long-term future past 2008, all organisations will have to adopt advanced marketing science when they select, analyse, target and compete in both new and established markets. Much more than just marketing consulting services specialising in product launch...Many top management executives do not understand what 'marketing' is, and its importance to the success of the firm. Many organisations even lack an executive whose sole responsibility is marketing – yet where there is an overt reverence of marketing, companies always prosper. Launch Engineering can help. LE Marketing services and consulting brings a promise of confidence. Knowing that your consultants have a foundation in formal and appropriate marketing training at the highest levels, are revered and respected experts in the fields, and have led and performed successfully over and over, with proven methodology that you can trust, means you know your money is well spent. Perform a Product Launch with outstanding results, launch products knowing they will succeed: Capitalise on Marketing Guidance from New Product Launch and Development experts who use proven Product Management disciplines of the past and draw on marketing methods from around the world.Launch Engineering marketing and management consultants offer you years of successful product launch experience, commercial acumen and academic know-how in launching a new product. There's hype... and promises... but in the end its your money and future at stakeMany "marketing consultants" have extraordinary insight, great creativity, and their own valuable experience to bring to the table, and many are worth every penny they ask in fees. But ALL TOO FEW rely on personal experience, or actually have great grasp of intricate, advanced marketing theory, as well as marketing minds... some lack the technical knowledge to know if their advice is right for you. On the other hand, many who have studied marketing, with diplomas, degrees or even MBA's where qualifications can be misleading. In our experience, be it a plumber, a builder, a doctor a lawyer, or a marketing consultant, 20% of professionals are extraordinary, 50% fall in the region of 'acceptable' and 30% are shocking at their jobs. So, choosing a marketing consultancy to handle your marketing management is just like choosing a doctor... Here are the two obvious rules:1. NEVER choose anyone who is lacking formal education - that is just plain dangerous and asking for trouble. 2. Make sure they have been the true movers and shakers who have "done it before" and are not riding on fame by association when they discuss their prior experience. Just some of the areas that our marketing consultants will excel in helping you with include: * Marketing strategy development and planning, marketing communications, * b2b (business to business) market segmentation research, * customer profiling using data mining, * target markets, * developing, * writing and integrating an internal marketing plan product portfolio strategy, * integrated communications strategy, distribution and trade channel strategy, and * advertising and promotional strategy. ... [more...] |
Launch Engineering Pty Ltd © 2008 Tel: +61 2 9904 5355 Fax: +61 9904 5366 Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA |