"Product launch & marketing advice that vastly increases your sales AND profits"

Best marketing and product launch advice in the world

Launch new products with product launch advice from experienced AND qualified marketing business & marketing consultants.

Enjoy safer, surer, more explosive product launch sales, and relax with consistent, universally proven and accountable marketing management you know will work.

Commercially valuable market research makes every decision a winning one. Sophisticated strategic market planning and business strategy development: Expert help from & advice from product launch marketing specialists: Launch new products using business & marketing advice of experienced AND qualified marketing consultants.

Experts in sophisticated strategic marketing planning and business strategy development provide help and advice from marketing management specialists.

Launch Engineering delivers outstanding, extraordinary marketing excellence in new product introduction and launch by applying the lessons we learned 'in the trenches' - with our own (not insignificant) successes, and combining the gathered, appraised and valued lessons of the world's leading marketers, as diagnosed by the world's leading academics.

A turnover of $5M to $100M ?

If your organisation equates 'marketing' with ‘personal selling’ or ‘advertising’, you desperately need help from the marketing consultants at Launch Engineering.

To survive in the immediate and long-term future past 2008, all organisations will have to adopt advanced marketing science when they select, analyse, target and compete in both new and established markets.

Much more than just marketing consulting services specialising in product launch...

Many top management executives do not understand what 'marketing' is, and its importance to the success of the firm. Many organisations even lack an executive whose sole responsibility is marketing – yet where there is an overt reverence of marketing, companies always prosper. Launch Engineering can help.

LE Marketing services and consulting brings a promise of confidence. Knowing that your consultants have a foundation in formal and appropriate marketing training at the highest levels, are revered and respected experts in the fields, and have led and performed successfully over and over, with proven methodology that you can trust, means you know your money is well spent.

Marketing is a Professional Discipline requiring qualifications as well as experience

Would you have your appendix removed by an unqualified doctor? Your house designed by an unqualified architect? Get your car serviced by an unqualified mechanic? Or your tax done by someone without tax and accountancy training?

Why risk your marketing management, your business and your future?
Launch Engineering consultants actually know their 'stuff'. You get informed, rational, educated advice for long term, stable business growth, and nothing less... Real experience and multiple, landmark successes: DOUBLE the reason to choose them as  marketing consultants, particularly when it comes to all-important new product introduction and launch.

TESTIMONIALS

“Our consultant hit the ground running with insightful and creative strategic and marketing advice from day one. He helped us get national distribution through pharmacy wholesalers, created interest in Coles and Woolworths, and made a major contribution to our business plan. Launch Engineering also guided us into better media buying and a great value TV advertisement.” Craig Erskine-Smith, CEO, Erskine Dental – makers of Piksters™.

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Marketing Consultants that pay for themselves
We WILL save you from at least one slip... and more than pay for ourselves in the process.
         

New product launch & introduction

We have developed a proprietary product launch analysis, built on University studies and researched marketing findings over 30 years. It applies values of importance to various factors, to determine the likely success of your product launch. It works universally in all industries and in both B2C and B2B applications, based upon 'classification of goods' characteristics, innovation theory, applying Porter's Five Forces, PESTLE, ERROR, SWOT, competitor analysis as well as our own probability calculations. Scores of over 89 have never failed, scores of under 59 have never succeeded.
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Careful scrutiny of academic models makes sure commercially beneficial tools are utilised for clients
Many executives want consultants who REALLY know their stuff, don't cost too much and provide the 'good oil'.

"You got to know when to hold em, know when to fold em, Know when to walk away and know when to run." - Kenny Rogers

Negative brand equity and brand decay analysis & assessment

The Law of Diminishing Brand Loyalty (Brand Decay) states... "If customer expectations exceed the organization's ability to deliver, then the brand must decline to where no amount of marketing effort can reverse its decay".

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Mastery of customer understanding, intimate competitor analysis and advanced marketing tools ensures client success.
Many executives want consultants who REALLY know their stuff, don't cost too much and provide the 'good oil'.

No marketing plan means wasting resources on activities that simply don't maximize success

Implementable marketing plans

Millions of dollars have been wasted in marketing plans that look impressive, read well, but sit on shelves and never get implemented. A launch Engineering plan is a manual that states what you are going to achieve, and how you are going to do it. It is like a self-assembly instruction sheet that lays out the steps required to make the profits you desire come to fruition
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Years of real commercial experience equips our consultanst to shed the academic theory and hone the academically valuable skills
Marketing consultants with advanced marketing qualifications, who specialise in product launch, marketing   Key expert advice market research, marketing planning & new product development & launch from concept to implementation. Specialists in consumer & mass marketing.   Marketing planning help, strategic marketing planning for product launch, market research for marketing plans, internal marketing, Australian marketing, Marketing strategy planning & business strategy development to suit billion dollar corporation to SME businesses. Specialists in new product launch, start-up ventures and turn-around projects.
 

To ensure successful product launch you need excellent formal marketing plans & business planning

While the best product launch advice available is a cornerstone of our services, enlightening management to discovering what CAN be achieved through better strategic marketing planning...is our forte.  The combination of wisdom and 'street-smart experience' with the science of 'marketing', generating the extraordinary change for which we are known.

Product launch marketing excellence comes from better market research, specialist help & advice in new product introduction, development & launch

Clients are consistently overwhelmed with the explosive results, measurable and identifiable in sales, profits and morale.

This site introduces the "tip of the iceberg" of skills, experience & that can create the dream product launch, metamorphosing marketing planning, insightful, meticulous market research information management and generic business growth.  If this is the kind of impact you value, talk to us today.

 

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Launch Engineering Pty Ltd © 2008  Tel: +61 2 9904 5355  Fax: +61 9904 5366   Email: launch@launchengineering.com Located at: Level 6, 97 Pacific Highway, North Sydney  

Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA