STEP 2 to Start Online Marketing:

Then you have to appoint a web host... a company with a big computer (called a 'server' which stores all your web site files and allows the world wide web to access them, (securely and fast).

FatCow Web Hosting. Free Trial , Free Setup, Free Support – All risk free! - Affordable to start, and big for when you grow, so you won't have to change!

STEP 3 to Start Online Marketing:

Write the copy and select the images you want to portray on you web site (feel free to contact us to help) and then select and appropriate web design or layout

Fantastic Web Page Templates

Make Your Landing Page LOOK and PERFORM Like a Star - 150+ High Converting and Quality Landing Page Templates - Landing Pages that actually work rather than just look nice.

STEP 4 to Start Online Marketing:

Commit to vigilant search engine marketing efforts to maximise you sales inquiries

Maximise Visitors to your Site

• For Search Engine Optimization (SEO) CLICK HERE
• To increase Website Traffic CLICK HERE
• Internet Marketing SEO Tools for Free Traffic to Your Website. CLICK HERE

STEP 5 to Start Online Marketing:

Commit to vigilant search engine marketing efforts to maximise you sales inquiries

Win the interest, enthusiasm and loyalty of those that visit your site

Maximise the proportion of visitors to your Site that become customers

Online Marketing to improve your internet business

What is Conversion Rate Optimization?

The goal of every internet-based business is to get more people to visit their site and subscribe or buy from any of their services being offered. This is not as simple as it may sound. It is not easy to neither convert visitors to buyers nor convince people to believe to your products. It takes a combination of a good website design and knowledge to effectively optimize a website.

Conversion Rate Optimization is about sharpening your saw

Is your website getting a lot of visitors, but not a lot of results? Conversion Rate Optimization can help. It is the process of making a series of small improvements that make website visitors more likely to turn into customers.

Picture a saw you use to cut wood all day. Over time, the saw’s effectiveness starts to diminish… you could buy a whole new saw every time the blade got dull for $30 each time. Or you could just sharpen the blade for $4 and have it perform like new (or better).

Companies often believe that an entire website redesign is needed every 1-3 years to get better results from their online visitors. In reality, a process of incremental change will both cost less and have data to back up why the changes are valuable. Conversion Rate Optimization relies on real live evidence to make design choices, not the tastes and preferences of designers and/or executives.

So if your website results are dull, before you think about buying a new saw, try employing conversion rate optimization techniques to sharpen your site today.

Conversion rate optimization (CRO) is simply an art of strategically encouraging and persuading your site visitors to take certain actions that benefit you, by signing up on a paid subscription, making a purchase or offering a donation. Conversion rate refers to the percentage of your site visitors who take a desired action to your call.

Conversion Rates Optimization helps in increasing profits and sales by helping the website reach its maximum potential. It uses a wide variety of techniques including engagement strategy, unique selling proposition, persuasive content and professional web design that is credibility-based to convert a simple site visitor into buyers. By using the three major techniques, planning, designing, and optimizing your website, you can be sure that your website will become your most powerful and efficient sales tool.

Conversion rate can be useful in many ways:

• General Conversion Rate - This refers to the amount of the overall conversion rate for the main goal of your site.
• Conversion Rate at specific point - This measures how visitors adapt and respond to a specific point or call-to-action on your website.
• Conversion Rate at specific condition - This measures how visitors respond under a specific set of conditions.
• Conversion Rate Trends - This measures conversion rates over time and can be used to determine your optimization success.

In the end, the website that will gain a good conversion rate is the one that combines good design and structure along with a great content that will gain confidence of its visitors.

Conversion Rate Optimization is the fastest and easiest strategy for increasing leads and sales generated from your website.

Conversion Rate Optimization is the process of making your website generate more results by being more persuasive, more trustworthy, easier to navigate, etc. Plus, it's the best way to significantly increase your leads and sales without having to spend a bunch of money on increasing your traffic. In fact, it's the first step that should be taken before increasing your targeted traffic so you don't waste money.

Avoid These Common Pitfalls:

Unfortunately, most websites are not set up properly to convert traffic to leads or sales. The typical websites we're hired to optimize lack critical trust-building components, have confusing navigation, and contain little or no compelling or benefit-oriented value proposition, headlines, content, or offers. In fact, they waste 75%+ of their traffic due to lack of persuasion and "sales-ability."

Increase web site conversions

If you've invested in website development only to find that your site is not optimized to generate high conversion rates, you are missing out on your biggest opportunity to increase leads and sales. In fact, by making your website more appealing to your target market, you can double (maybe even quadruple) your leads or sales in a relatively short period of time. For example, a MarketingSherpa.com case study showed that www.GoToMyPC.com increased their conversion rates by 400% by optimizing their content and website.

A professionally designed website makes people feel more confident and compelled to buy from you, which in turn means you'll get:

* Higher sales

* Higher response rates

* Higher conversion rates

* Better customer retention

* Better returns on your investment

5 Steps towards Increasing Website Conversion Rate…

STEP 1: Define your visitor profiles

Every company has customers with unique personality attributes and characteristics. For example, a software company we worked with had the following profiles…

1. IT Professionals who need to monitor the company network's performance

2. Chief Financial Officers (CFO’s) who need to track financial information

3. Sales and Marketing Managers who need quick access to customer data

This is 3 different people with 3 very different and distinct needs. The website needed new content and images that illustrated exactly how the software helps these 3 very different people.

Most websites convert at only a tiny fraction of their true potential because they're not designed to appeal to their target market, much less the individual profiles of their most likely buyers. Fortunately, you can transform your website into a powerful tool for appealing to your prospects, educating them about your product or service, overcoming their objections, persuading them to buy, and getting them to act now. That's exactly what conversion optimization is designed to do.

If you truly believe our product or service will help your customer, this can be done by defining your typical site visitors and writing your copy to appeal to their needs. Use the following 2 attributes to define your web site visitor’s profiles…

1. Demographics: What kinds of people buy from you and what are their attributes?

2. Psychographics: What does the person do psychologically as part of their buying decision process? What are the overall goals that they want to achieve, what are their objections, and specifically how can you show them your product or service is the right choice over your competition?

STEP 2: Create the redesign plan

OK, now you know who your top 2, 3 or more customer profiles are. The next step is to build a "path" you can take each profile through on your website to give them all the information they need to know to make the decision to become a new lead or client.

Every page of your website should be mapped out including these 5 elements:

1. Which visitor profiles are likely to visit each web page;

2. Which specific keywords they may use at the search engines to get there;

3. The questions the prospect landing on that page needs to have answered;

4. The specific strategy the web page will take to answer these questions;

5. A list of the actions each profile might take next.

STEP 3: Write targeted copy for the new site

Now that you know the elements your website and individual pages need to include to satisfy your customer profiles, the next step is to write compelling, benefit-oriented copy that communicates the following for your customers…

* WIIFM - What's In It For Me? What goals are you going to help them achieve and what are the benefits your product or service offers them that will help achieve them and how?

* Why should I buy your product or service instead of the competition’s?

* What objections do your profiled customers have, and how specifically does your product or service satisfy them?

STEP 4: Calls to action

Use primary responses and secondary or "back-up" responses. Usually, the primary response of a web site is to purchase your product or become a lead by signing up for a free white paper, webinar, or information kit, etc. But, for every 1 person who delivers your primary response (buys or becomes a lead), there are at least 10 others who almost bought or almost clicked but decided against it at the last second.

Develop ways to move these "almost buyers" or "almost leads" (the ones who didn't buy or sign up) closer to the sale with "back-up responses." Perhaps your visitor is not ready to buy just now, but she would like to know about your monthly specials. All she has to do is sign up for your email newsletter, "email specials" or similar back up response.

STEP 5: Professional Design

According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason people indicated why they wouldn't buy from a web site was because it had an unprofessional "look and feel" that lacked credibility and did not "feel" trustworthy.

The solution is simple…

a) Use a professional “look and feel” that instils trust within your visitors

b) Build trust by displaying your "Hacker Safe" or BBB logo on each page

c) Use testimonials

d) Offer a risk-free guarantee

As you can see, having a professional look, and persuasive copy (words) will help convert significantly more of your web site's qualified visitors into new leads and customers. In turn, this will boost your company's revenues and profits.

Contact us today for a free price quote on our conversion rate optimization

Call 02 9904 5355 NOW.

However, if you don't want to include a consultant, we can recommend you have at look at the following: