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Advertising Management

Great Advertising that works

There are heaps of great ads... but the ads that work come from great marketing managers who empower great ad agencies... with a great ad brief and licence to thrill…
Truly great ads come from insightful marketing
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In FMCG, failure or success can be measured in tenths of a percent movement in market share. Click here to see an ad campaign that moved market share12% in just 12 weeks!

This is the result of talent, passion and good marketing briefing - a function of the quality of available market research... it generated a market share change of 16% in three months when it caught Uncle Bens of Australia asleep in 1992.

The best advertising and marketing consultants bring value based on three important factors:

Great advertising comes from the melding of extraordinary marketing science with adaptive creative talent

Good advertising belongs to successful companies and failures alike

The archives of the prize-winning advertising are bursting with awards for ads that belong to companies who long since have gone out of business.

But along side them are ALSO companies who simply leap from success to success... why?

Because advertising alone CANNOT do the job.

You need MARKETING [See" What is "marketing"?]

Excellent marketing strategy leads to exceptional advertising

If the brief is right, and the creative answers the brief, then the creative can not be wrong.... only debatable :-)  Advertising Brief

Excellent marketing strategy can only come from scientifically developed marketing objectives.

Sound marketing objectives are built upon disciplined marketing planning that evolves from religiously followed mission and vision statements set by the leaders of the organisation.

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