How to advertise

Good marketing communications strategy creates great advertising

How to advertise

In FMCG, failure or success can be measured in tenths of a percent movement in market share. Click here to see an ad campaign that moved market share12% in just 12 weeks!

This is the result of talent, passion and good marketing briefing - a function of the quality of available market research... it generated a market share change of 14% in three months when it caught Uncle Bens of Australia asleep in 1992.

The best advertising and marketing consultants bring value based on three important factors:

A great integrated marketing communications strategy is what makes great advertising

Good advertising belongs to successful companies and failures alike

The archives of the prize-winning advertising are bursting with awards for ads that belong to companies who long since have gone out of business.

But along side them are ALSO companies who simply leap from success to success... why?

Because advertising alone CANNOT do the job.

You need MARKETING [See" What is "marketing"?]

Excellent marketing strategy leads to exceptional advertising

If the brief is right, and the creative answers the brief, then the creative can not be wrong.... only debatable :-)  Advertising Brief

Excellent marketing strategy can only come from scientifically developed marketing objectives.

Sound marketing objectives are built upon disciplined marketing planning that evolves from religiously followed mission and vision statements set by the leaders of the organisation.

Scientific media management

You cannot optimise media spend without an intimate understanding of your prime target audience... hence the importance of sophisticated and accurate market segmentation.

how much do companies spend on advertising

Call 02 9904 5355 NOW.

Disciplined advertising approach to marketing communications, media manager, communication strategy, to get the best ads

TV channels on your computer

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Why Ad Frequency Works

  • The first time a woman looks at an advertisement, she does not see it.
  • The second time she does not notice it.
  • The third time she is conscious of its existence.
  • The fourth time she faintly remembers having seen it before.
  • The fifth time she reads it.
  • The sixth time she turns her nose up at it.
  • The seventh time she reads it through and says, ‘Oh bother!’.
  • The eighth time she says, ‘Here’s that confounded thing again!’.
  • The ninth time she wonders if there’s anything to it.
  • The tenth time she thinks she will ask her neighbour if she has tried it.
  • The eleventh time she wonders how the advertiser makes it pay.
  • The twelfth time she thinks it may be worth something.
  • The thirteenth time she thinks is must be a good thing.
  • The fourteenth time she remembers that she has wanted such a thing for a long time.
  • The fifteenth time she is tantalised because she cannot afford to buy it.
  • The sixteenth time she thinks she will buy it some day.
  • The seventeenth time she makes a memorandum of it.
  • The eighteenth time she swears at her poverty.
  • The nineteenth time she counts her money carefully.
  • The twentieth time she sees it, she buys the article, or tells her husband to do so!

Wise Words

How to advertise Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. advertising campaign, marketing communications, best ads, how to advertise, communication strategy

David Ogilvy

How to advertise

How to advertise Business Management Interim Marketing Executives Product Launch Advice New business development strategy, Market research help, Perception research, primary research, research on business Market research

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Advertising Strategy

Strategic Marketing lays the basis for great advertising which helps increase sales & profits. Build sustainable competitive advantage with the 'right' advertising. Key Pages to go to are:
Definition of 'Marketing'
Marketing Planning
Product Launch Success
Internet marketing

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