More than marketing advice, marketing excellence!

Some marketing consultants have impressive experience. Fewer of these business consultants have academic qualifications. Rarely do self-acclaimed marketing and business consultants have true marketing successes as testimony to their true marketing acumen.

Marketing advice honed of business and academic synergy

Launch Engineering consultants have overwhelming experience in commercial marketing success

• History of profound hands-on marketing achievements, sales strategies, and new product launches that have made millions and broken all expectations.
• Academic qualifications and knowledge that is useful in actual commercial marketing applications.

Fees based on performance – not just raw time - explosive growth of sales becomes a shared goal!

Advice that generates sales and profit – business advice that improves growth, sales and profits: Straightforward, useful business advice that will make your sales soar!

New product/New market development, planning & implementation

• New product/New market development, planning & implementation
• New Product Development & Launch - NEVER fail again
• Market Segmentation - finding the best customers
• Customer Insight and Profiling by Data Mining - USE the information you already have
• Advertising & promotions sophistication & refinement - New and proven ways to spend more wisely

Corporate Strategic Planning, Business & Marketing Planning

• Marketing & Industry Research - Enjoy the confidence of ACCURATE sales forecasting
• Competition Analysis & Assessment - Know what they are planning and capitalise on it!
• Marketing empowerment for senior marketing - training, speakers & presenters
• Valid, scientific management and business counselling and advice
• Marketing Governance and Management

Guidance and Sophistication

* Business Development that improves your profits

* Sales Growth - from improving demand to finding the best customers

New products are the lifeblood of your business… don’t take risks with a new product introduction & launch – use trained, knowledgeable marketing consultants who can protect you from the landmines that exist when anyone launches a new product..

Improve Sales & Selling

One of the world’s leading exponents of marketing is quoted as saying, “Good marketing makes selling unnecessary”.

At Launch Engineering, we apply marketing science to sales management, but with a bit of art, the benefit of hard earned grey hair, and a ‘bucket-load’ of street-wise, common sense.

We can quickly assess whether you need to improve selling or sales support!

The payback is optimisation of returns from your investment in your sales staff, saving (and making) you a lot of money!

There is no more important issue in sales management than making sure every sales executive ‘fires’ at optimal level all the time.

Traditionally, this is done by investing in professional sales training courses or training days to equip sale staff with professional selling skills and motivate and inspire them to perform at the best of their ability. This is expensive, eats into precious selling time, and ‘wears off’ after training... you can talk to Launch Engineering how to remove these costs and generate entrenched sales excellence with on-site, 15-minute regular training sessions. They allow executives to assimilate and utilise a skill at a time, and maintain enthusiasm and energy, continuously optimising sales performance.

Call us NOW on 02 9904 5355.

Sales Fact:

Most of the successful sales gurus around the world all agree that great sales people ask for the order many times.

In fact, more than one school of thought suggests that you should ask for the order seven times!

Imagine the effect on your sales force AND SALES if customers started asking them for the order!

Moral would go up. Staff longevity would increase. Productivity would skyrocket! 

In some companies, Marketing is perceived to be the provider of PR, announcements, meetings, product training, brochure-ware, web support etc. as if these are all a salesman needs!

A few things that are often missing that immediately spring to my mind are a) a decent customer oriented Value Proposition, b) a description of what an ideal customer for the product looks like, c) details of the business problem that the new product solves and d) sample scripts for emails, phone calls, voice messages and letters to grab the potential customer's attention. In different organisations these are occasionally, usually or never provided by marketing. Contact us to get salespeople selling effectively as quickly as possible?.

Sales executives are (almost without exception) the highest marketing promotional cost. Are you REALLY doing everything possible to maximise the return you get from that expenditure?

"Don't talk to me about marketing... just get out there and sell!" Herman Izenberg, Sales Director of Remington Office Machines, 2 years before its doors closed after a 35 year existence.

The old school is dying out, but still taking some casualties with it as it goes.

Latest indicators are that 70% of successfully completed sales contacts now come from inbound marketing contacts, not outbound!

What does it mean?

It means telemarketing, cold calling, pressure selling, and direct marketing is becoming less effective. The internet, social media and word-of-mouth is becoming the dominant means of establishing business contact.

Helping you understand buyer behaviour, and marketing insight into buying processes, means Launch Engineering can help you slingshot your sales into a whole new universe of possibilities.