The Difference between Marketing and Sales
One of the world’s leading exponents of marketing is quoted as saying, “Good marketing makes selling unnecessary”.
At Launch Engineering, we apply marketing science to sales management, but with a bit of art, the benefit of hard earned grey hair, and a ‘bucket-load’ of street-wise, common sense. [For the Definition of Marketing CLICK HERE]
We can quickly assess whether you need to improve selling or sales support!
The payback is maximum return on investment from sales and marketing spending, saving (and making) you more money.
Sales & Selling
There is no more important issue in sales management than making sure every sales executive ‘fires’ at optimal level all the time.
Traditionally, this is done by investing in professional sales training courses or training days to equip sale staff with professional selling skills and motivate and inspire them to perform at the best of their ability.
This is expensive, eats into precious selling time, and ‘wears off’ after training... you can talk to Launch Engineering how to remove these costs and generate entrenched sales excellence with on-site, 15-minute regular training sessions. They allow executives to assimilate and utilise a skill at a time, and maintain enthusiasm and energy, continuously optimising sales performance.
Increase Sales with Smart Marketing
Every executive responsible for sales, wants great sales, extraordinary sales, record-breaking sales. How to get better sales is what drives, them, preoccupies them and interests them. Profitable sales as easily as possible.
That is why the science of “marketing” came to be. Economics couldn’t explain. Accounting couldn’t predict. Finance couldn’t pioneer... “Marketing” was born out of the School of Economics when Industry said…
"We want to find out why sales progress, and how to reproduce sales successes."
In the 60’s Marketing 'science' was really born… and practical, industry-sponsored studies quickly identified key models and concepts that became cornerstone to modern commercial success: Everyday-tools to business strategists and marketing directors of successful companies around the world. A database of all the profit-making secrets was even built, called “The PIMS Database” (Profit Impact of Marketing Strategies).
How to get best possible sales from the best possible marketing
What Launch Engineering brings is all the keys necessary to help executives, responsible for sales, to get great sales, extraordinary sales, record-breaking sales. How to get better sales is your outcome when you retain Launch Engineering.
Do NOT click away, CLICK HERE for profitable sales and growth from sophisticated application of marketing science, marketing techniques, and marketing methods other so-called marketing consultants only wish they knew and understood.
A "Virtual" Sales Motivator
Start every week with a stimulating sales 'pep-talk' in the form of a webinar presented by a sales motivator and trainer for just a nominal cost. We currently offer a sales motivator in car sales, but would be thrilled to develop programs for clients in specific industries upon request. Contact us of more information.
A turnover of $5M to $100M ?
If your organisation equates 'marketing' with ‘personal selling’ or ‘advertising’, you desperately need help from the marketing consultants at Launch Engineering.
To survive in the immediate and long-term future past 2008, all organisations will have to adopt advanced marketing science when they select, analyse, target and compete in both new and established markets.
Many top management executives do not understand what 'marketing' is, and its importance to the success of the firm. Many organisations even lack an executive whose sole responsibility is marketing – yet where there is an overt reverence of marketing, companies always prosper. Launch Engineering can help.
LE Marketing services and consulting brings a promise of confidence. Knowing that your consultants have a foundation in formal and appropriate marketing training at the highest levels, are revered and respected experts in the fields, and have led and performed successfully over and over, with proven methodology that you can trust, means you know your money is well spent.
Would you ask the local butcher to remove your appendix?
Marketing is a Professional Discipline requiring qualifications as well as experience
Would you have your appendix removed by an unqualified doctor? Get your car serviced by an unqualified mechanic? Or your tax done by someone without tax and accountancy training?
Why risk your marketing management, your business and your future?
Launch Engineering consultants actually know their 'stuff'. You get informed, rational, educated advice for long term, stable business growth, and nothing less... Real experience and multiple, landmark successes: DOUBLE the reason to choose them as marketing consultants, particularly when it comes to all-important new product introduction and launch.
Call 02 9904 5355 NOW.
Sales Training that works in the 21st Century
For sales people to be productive nowadays, they need more than pushy sales techniques, standard warm-up to feature/function/benefit pitches and repetitive, high pressure closes...
Sales training should include awareness of buyer behaviour characteristics in YOUR industry, they need to be conscious of buying DMG (decision making groups) within clients companies, they need to know competition better than the competitor does, and certainly better than the prospective client!
Launch Engineering trainers can empower your sales people with insight and understanding that other, old fashioned sales trainers and most off-the-shelf sales training packages simply don't acknowledge, let alone address.
But a significant BONUS of using Launch Engineering is that your sales PROCESSES are observed and marketing issues indentified, with corresponding feedback for sales managers as to management initiatives that can have sweeping and formidable sales results.
Marketing planning includes sales strategy - you'll find some worksheets in the marketing planning workbook great help in getting your sales and selling strategy right.
Most of the successful sales gurus around the world all agree that great sales people ask for the order many times.
In fact, more than one school of thought suggests that you should ask for the order seven times!
Imagine the effect on your sales force AND SALES if customers started asking them for the order!
Moral would go up. Staff longevity would increase. Productivity would skyrocket!
Professional Sales DESERVE expert marketing help
In some companies, Marketing is perceived to be the provider of PR, announcements, meetings, product training, brochure-ware, web support etc. as if these are all a salesman needs!
If that is ALL 'marketing' is, then who looks after...
- what accounts, industries and channels to sell to, and why,
- what tactics to use to outsell competitors,
- what new products should be developed, and when, and how, and why
- how to price, package, position and manage the whole product portfolio
- what the optimal customer oriented Value Proposition should be,
- what forecasted sales to expect for production and financial management,
- what business problems to anticipate and how to deal with them if they arise
- how to help the sales force excel, with what type of sales support that WILL WORK
In different organisations these may or may not provided by 'marketing'. Despite 100 years of empirical study, sometimes 'marketing' departments don't even employ a single marketing-qualified employee!
Sales executives are (almost without exception) the highest marketing promotional cost. Are you REALLY doing everything possible to maximise the return you get from that expenditure?"Don't talk to me about marketing... just get out there and sell!" Herman Izenberg, Sales Director of Remington Office Machines, 2 years before its doors closed after a 35 year existence.
The old school is dying out, but still taking some casualties with it as it goes.Latest indicators are that 70% of successfully completed sales contacts now come from inbound marketing contacts, not outbound!
What does it mean?
It means telemarketing, cold calling, pressure selling, and direct marketing are becoming less effective.
The internet, social media and word-of-mouth is becoming the dominant means of establishing business contact.
Helping you understand buyer behaviour, and marketing insight into buying processes, means Launch Engineering can help you slingshot your sales into a whole new universe of possibilities.
Good marketing makes