Without Expertise in Product Launch Marketing...

• For every 4 projects that enter development, only 1 makes it to the market
• At launch, at least 1 of 3 products fail despite research and planning
• An estimated 46% of all resources allocated to product development and commercialization by U.S. firms is spent on products that are cancelled or fail to yield an adequate financial return.

Source: Winning at New Products, Source: Stevens, G.A. and Burley, J., “3,000 Raw Ideas = 1 Commercial Success!”,(May/June 1997) Research Technology Management, Vol. 40, #3, pp. 9-27.

"Pride cometh before a fall" - Benjamin Franklin

Even extraordinary business people cannot be experts at everything. While they might have run huge or successful businesses, they may not have a history of single-handedly implementing a successful product launch. Alternatively, the more heterogeneous the product launch from past experience, the more important it is to use technical product launch marketing methods, rather than one that have 'worked before".

Using product launch marketing processes, successful product launch experience, and academic know-how in launching a new product; and applying the variables that academics have discovered effect the outcome of a product launch, is simply prudent business, but business leaders have to be willing to utilise these methods for them to work!

Product launch marketing for B2C & B2B

Product launch marketing, research, analysis, and strategy development is the foundation, and the springboard for certain success in marketing planning and execution

Positioning, messaging, copy writing, advertising, selling, choice of sales materials, whether you select webinars, events, trade shows, direct mail, TV advertising, print or on-line ALL hangs on good product launch marketing strategy.

Product launch marketing strategy determines design, websites, search engine optimization packaging, even brand name and channels of distribution.

Launching Strategies for New Product Innovations

Want a quick lesson in product launch marketing of innovative products and technology products? Read this FREE give-away.

Product launch marketing includes thinking about the uncontrollable factors, as well as the controllable ones, competitors and substitutes, the industry, change and how you can build sustainable competitive advantage.

Of course someone who has done it before, and built business and reputation on product launch marketing, SHOULD do it well, and so you can confidently count on YOUR product launch marketing to be the best it can possibly be.

Call 02 9904 5355 NOW.

Product Launch Marketing Issues

Things to ask yourself when pondering Product Launch Marketing include considering topics such as your total environment, your own capabilities, competition, change and the market. Once these are thoroughly understood, it is time to consider marketing communications, sales , internet, action plans and tactics & to set monitoring, feedback and control devices to ensure objectives ARE achieved.

Call 02 9904 5355 NOW for help developing a complete product launch marketing plan.