Marketing a new product? Imagine the results if you combine hard work, a good product & the world's knowledge about launching new products
Without Expertise in Product Launch Marketing a product launch can miss the mark, or worse...
But a Product Launch Plan using launch marketing techniques and methods of the world's most successful product launch companies, can maximise the odds in your favour!
How do you market a product?
Even extraordinary business people cannot be experts at everything. While they might have run huge or successful businesses, they may not have a history of single-handedly implementing a successful product launch. Alternatively, the more heterogeneous the product launch from past experience, the more important it is to use technical product launch marketing methods, rather than one that have 'worked before".
Using product launch marketing processes, successful product launch experience, and academic know-how in launching a new product; and applying the variables that academics have discovered effect the outcome of a product launch, is simply prudent business, Just utilise these methods and they will work!
Product launch marketing for B2C & B2B
Product launch marketing, research, analysis, and strategy development is the foundation for certain success in marketing planning & execution.
Positioning, messaging, copy writing, advertising, selling, choice of sales materials & promotional activity or on-line ALL hangs on good product launch marketing strategy.
Product launch marketing strategy effects everything from brand name to website.
This has been studied, researched, analysed and evaluated over the past 100 years in the academic halls of Schools of Marketing in league with large global marketing companies from around the world.
The knowledge is here - come and get it !
Why Do Big Companies Always get their Product Launch Marketing Right?
Large companies launch products knowing their product launch marketing will generate a certain range of outcomes - subject to factors beyond their control... and have ways to make sure even disaster doesn't impact too seriously on the bottom line.
EVERY BUSINESS should embrace exactly the same product launch marketing preparation - if they did the rate of product launch failure would be significantly less.
Recent reports suggest that 9 out of 10 products fail... nut big business succeeds more often that not! Its small business product launch marketing that creates these high failure rates... with entrepreneurs not knowing the secrets to launching for success.
The 8 P's of MarketingThe 8P's of Marketing is only a part of good product launch marketing - ask us about the rest!
Wise Product Launch Marketing Words
There are only two times in life that count... now, and too late.
Pride cometh before a fall.
- Benjamin Franklin
Product Launching Strategies for New Innovations
Want a quick lesson in product launch marketing of innovative products and technology products? Read this FREE give-away.
Product launch marketing includes thinking about the uncontrollable factors, as well as the controllable ones, competitors and substitutes, the industry, change and how you can build sustainable competitive advantage.
Of course someone who has done it before, and built business and reputation on product launch marketing, SHOULD do it well, and so you can confidently count on YOUR product launch marketing to be the best it can possibly be.
Product Launch Marketing Issues
Things to ask yourself when pondering Product Launch Marketing include considering topics such as your total environment, your own capabilities, competition, change and the market. Once these are thoroughly understood, it is time to consider marketing communications, sales , internet, action plans and tactics & to set monitoring, feedback and control devices to ensure objectives ARE achieved.
Call 02 9904 5355 NOW for help developing a complete product launch marketing plan.
Your Own Product Launch Marketing Team on Tap
Launch products with maximum success knowing your product launch marketing has utilised a highly trained and experienced marketing team, bringing fresh ideas, benefits of experience, and proven methods.
Product Launch Marketing is a Science, a 'numbers game' and a discipline
- For every 4 projects that enter development, only 1 makes it to the market
- At launch, at least 1 of 3 products fail despite research and planning
- An estimated 46% of all resources allocated to product development and commercialization by U.S. firms is spent on products that are cancelled or fail to yield an adequate financial return.
Source: Winning at New Products, Source: Stevens, G.A. and Burley, J., “3,000 Raw Ideas = 1 Commercial Success!”,(May/June 1997) Research Technology Management, Vol. 40, #3, pp. 9-27.