Pricing is related to product positioning Determine the price elasticity of demand in your segments Contact  02 9904 5355 Skim pricing can backfire Penetration pricing can steal opportunity and competitive advantage Email Value-based pricing: the price on the effective value to the customer relative to alternatives Market Segmentation, pricing is best if you can control it. Site Map Pricing Strategies Penetration pricing, skimming pricing, premium pricing, value pricing, bundle pricing,  competition pricing, optional pricing, psychological pricing Pricing Strategies That Improve Profit Pricing strategies are a sometimes-overlooked part of the marketing mix Marketing Planning Tool Pricing Strategies in Marketing optimal pricing strategy Product Launch Checker Profitable Pricing Strategies Pricing Strategy. The right price means more money and less work. You need a good pricing strategy
Make core pricing decisions with quiet confidence

In some segments price is a yardstick of quality. The trick is to understand your buyers' needs...

     Market Segmentation    |     Pre-Launch Check    |     Define 'Marketing'

Pricing and price strategy

"DID YOU KNOW... that 70% of Australian companies STILL use a 'cost-plus' approach?" (2010 IQPC Australia)

Some (short-focused) marketers charge 'what the market will bare', but strategic marketers embrace the high-end of marketing science and consider the following, just to begin their development of pricing strategy and pricing policies.

  • Corporate objectives, image & positioning
  • Industry life cycle
  • Channels of distribution
  • Brand positioning & brand equity
  • Competitive pricing and positioning
  • Market penetration
  • Elasticity of demand
  • Product classification
  • PESTLE analysis
  • Market segments
  • Sustainable competitive advantage

Price as a yard-stick of quality.

Price can be crucial in making a statement about your quality. Price infers value... or the lack of it. Price doesn't matter to some, but is crucial to others... and so the necessity of knowing your market segments and target prospects becomes evident.

marketing strategy consulting, marketing strategy, marketing consulting services, business consulting marketing, marketing plan strategyCall us NOW and enjoy the profitable use of scientific pricing strategies

How you can improve price strategy

  • FMCG? Use advanced data mining & analysis techniques to identify the optimal discount price point for 'case deal' promotion at retail.

  • Juggling Multiple segments? Use scientific product classification analysis to determine the optimal pricing strategy according to buyer behavioural constants observed in specific product category types.

  • Need market share growth in a Competitive Industry? Use life cycle analysis to select the best pricing policy for satisfying anticipated customer trends and winning market approval and market share growth.

  • Need more profits? Use sophisticated product analysis, market analysis, competitor analysis and product portfolio management methods to forecast future sales with accuracy, generating better production and inventory control.

The best pricing strategy is scientific application of Proven Pricing Models and Methods of the Most Profitable Companies

price strategy and price management for best business results

This matrix is just one of the many tools Launch Engineering uses to scientifically develop optimal pricing for clients... always sensitive to prime target audience segmentation, targeting and positioning.

Call 02 9904 5355 and a senior pricing expert will soon be helping you improve pricing strategies.

Launch Engineering Pty Ltd © 2008 Tel: +61 2 9904 5355 Fax: +61 9904 5366 Email: launch@launchengineering.com
Located at: Level 6, 97 Pacific Highway, North Sydney Mail to: PO Box 7, Cremorne Junction NSW 2090 AUSTRALIA