"DID YOU KNOW... that 70% of Australian companies STILL use a 'cost-plus' approach?" (2010 IQPC Australia)

Some (short-focused) marketers charge 'what the market will bare', but strategic marketers embrace the high-end of marketing science and consider the following, just to begin their development of pricing strategy and pricing policies.

• Corporate objectives, image & positioning
• Industry life cycle
• Channels of distribution
• Brand positioning & brand equity
• Competitive pricing and positioning
• Market penetration
• Elasticity of demand
• Product classification
• PESTLE analysis
• Market segments
• Sustainable competitive advantage

Price as a yard-stick of quality.

Price can be crucial in making a statement about your quality. Price infers value... or the lack of it. Price doesn't matter to some, but is crucial to others... and so the necessity of knowing your market segments and target prospects becomes evident.

Call us NOW and enjoy the profitable use of scientific pricing strategies

How you can improve price strategy

• FMCG? Use advanced data mining & analysis techniques to identify the optimal discount price point for 'case deal' promotion at retail.

• Juggling Multiple segments? Use scientific product classification analysis to determine the optimal pricing strategy according to buyer behavioural constants observed in specific product category types.

• Need market share growth in a Competitive Industry? Use life cycle analysis to select the best pricing policy for satisfying anticipated customer trends and winning market approval and market share growth.

• Need more profits? Use sophisticated product analysis, market analysis, competitor analysis and product portfolio management methods to forecast future sales with accuracy, generating better production and inventory control.

The best pricing strategy is scientific application of Proven Pricing Models and Methods of the Most Profitable Companies

This matrix is just one of the many tools Launch Engineering uses to scientifically develop optimal pricing for clients... always sensitive to prime target audience segmentation, targeting and positioning.