Pricing a Product

Pricing a product properly is the black art of all marketing.

Pricing strategy should evolve from your mission, vision, purpose for being and from understanding the complex buying behaviour and needs of the market.

Price and pricing decisions are critical to both short AND long term success... do you want to stay in business for a long time? Or get out quick? Do you need to make a certain amount of money urgently, or want to build a long term business? Do you want to win new business, word of mouth growth at the expense of a few extra dollars or risk everything for short term gains at the risk of being tagged a rip-off?

Pricing for marketing advantage

C.E.M. & the Lifetime value of a customer
Empowerment from market orientation
Pricing with cost leadership

Understanding the customer to drive growth
Accepting change to drive sales & profits
The best pricing strategy is scientific

THE most powerful marketing tool there is
Segmentation, Targeting & positioning

Pricing and price strategy

Accountants take a 'cost-plus' approach... weak marketers charge 'what the market will bare', but strategic marketers embrace the high-end of marketing science and consider the following, just to begin their development of pricing strategy and pricing policies.

Corporate objectives, image & positioning
How Launch Engineering can improve price strategy
- Using advanced data analysis techniques we identify the optimal discount price point for 'case deal' promotion at retail.
- Using scientific product classification analysis we determine the optimal pricing strategy according to buyer behavioural constants observed in specific product category types.
- Using life cycle analysis we select the best pricing policy to satisfy anticipated customer trends and win market approval and market share growth.
- Using sophisticated product analysis, market analysis, competitor analysis and product portfolio management methods we forecast future sales with accuracy to generate better production and inventory control.
Industry life cycle
Channels of distribution
Brand positioning & brand equity
Competitive pricing and positioning
Market penetration
Elasticity of demand
Product classification
PESTLE analysis
Market segments
Sustainable competitive advantage

Pricing a Product

Pricing strategy should evolve from your mission, vision, purpose for being and from understanding the complex buying behaviour and needs of the market.

Pricing and price strategy

How Launch Engineering can improve price strategy