
Pricing a product properly is the black art of all marketing.
Price and pricing decisions are critical to both short AND long term success... do you want to stay in business for a long time? Or get out quick? Do you need to make a certain amount of money urgently, or want to build a long term business? Do you want to win new business, word of mouth growth at the expense of a few extra dollars or risk everything for short term gains at the risk of being tagged a rip-off?
Accountants take a 'cost-plus' approach... weak marketers charge 'what the market will bare', but strategic marketers embrace the high-end of marketing science and consider the following, just to begin their development of pricing strategy and pricing policies.
Using advanced data analysis techniques we identify the optimal discount price point for 'case deal' promotion at retail.
Using scientific product classification analysis we determine the optimal pricing strategy according to buyer behavioural constants observed in specific product category types.
Using life cycle analysis we select the best pricing policy to satisfy anticipated customer trends and win market approval and market share growth.
Using sophisticated product analysis, market analysis, competitor analysis and product portfolio management methods we forecast future sales with accuracy to generate better production and inventory control.
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