Want some help call us or DIY with these complimentary
downloads
As we compile helpful ‘bits and pieces’ into PDF they will be placed on this site, so
check it regularly.
While a simple 1-page note cannot replace 30 years of specialist experience, it can
elicit some inspiration.
Just as you wouldn’t take your own appendix out unless you were an experienced
and qualified surgeon, nor should you attempt your own marketing development
unless you are appropriately qualified.
However, while far from a perfect solution, the complimentary downloads below
may help those who simply want to “give it a go”.
Free
Stuff
LE Marketing Briefing
Form.pdf
If you’re about to appoint a research, advertising, promotions or PR agency
Tradeshow Check List.pdf
When you are stressing over an upcoming trade show stand, exhibition or similar
event
Why use LE (PDF)
A quick introduction to what LE does and whether or not you should commission
them to assist you.
LE Risk Capability.pdf
All you need to know about working with LE
LE Deficiency Analysis.pdf
Deficiency Analysis - Why is your 'Rising Star' a 'Problem Child'. If you have a
troubled division that is just not performing like the rest of your organisation, the
best move forward it to commission a Deficiency Analysis.
LE Competitive Analysis.pdf
Competitive Assessment - Research that evaluates, positions, and benchmarks
direct competitors, often in terms of a comprehensive SWOT analysis, but can be
moulded to meet clients' special needs.
Setting Mission and Vision.pdf
What is a Mission Statement's function, and what are the guidelines is setting
objectives
Marketing Audit Checklist.pdf
A 7-point marketing ‘tune-up’, including the different styles of marketing audit
Why ad frequency works.pdf
A public domain reminder of why frequency of advertising works in conjunction
with reach to establish awareness, then interest, then desire, and then action
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