OUR RESOURCES

Launch Engineering is proud to work with some of Australia’s most highly regarded marketing minds. Our full service list includes:  1.Market Research: Qualitative & quantitative

2.Marketing Audits, optionally including or focussing on Environment, Objectives & Strategy, Planning & Control System Area (inc New Product Development), Structural, Marketing Functions, Ethical and Product Management Audits.

3.Deficiency Analysis – Why isn’t it working well enough?

4.Market Analysis – including industry, portfolio and segment analysis.

5.Marketing Planning – Aspects include training through to operational execution.

6.Marketing Charter Development – Back to the core business decisions. 7.New Product Concept Development & New Product Project Management

8.Marketing Management & Generic Consulting

9.Marketing Services: Advertising, Promotions, Public Relations, Sales Management, Direct Marketing

Of course we’re the first to admit that even the most careful work cannot guarantee a successful launch every time.  In truth, not every product thought of is meant to succeed.  Launch Engineering ‘s purpose is not to guarantee success, but give you every chance of it! We believe there are no such things as ‘bad ideas and ‘good ideas’.  Just good marketing and bad marketing. At LE we believe that the one constant in the world is change, and, to us, the statistic ‘4 out of 5 products fail’ is unacceptable… So we’re going to change it!