“We were not sure sure what was causing the problem. I got Launch Engineering
to sit with me a few times and work through the issues. Now Parker’s Organic
Juices is a recognisable brand, and business is booming.” Alicia Parker, CEO,
Parkers Organic Juices.

“We increased our sales of regular product lines by 50%… testimony of ability to
assess the market and then select and implement appropriate sales strategies.”
J.D. Stott, Director Vehicle Registration, NSW Government.

“Thank you for the excellent job … the brief was fairly broad and time constraints
were tight. I believe the implementation of your recommended strategies will more
than repay our initial investment.” Michael Sheedy, National Marketing Manager,
Ajax Chemicals.

“… [Our consultant] achieved more for Denes than any other marketing executive
in over 40 years of operation!” Eric Sawyer, Chairman, Denes Natural Pet Care.

“Your marketing plan was so significant our Chairman insisted we get one of the
big five accounting firms to undertake the same brief. They came up with the same
results, but took twice as long and cost ten times as much!” Gerry Rowe, General
Manager, TNT Comet Kwikasair.

“This is the first time we have used a marketing consultant, which I am pleased to
say, has exceeded our expectations.” WM Ferguson, Marketing Manager, Marion
Merrell Dow.

"As a start-up, we needed to minimise outgoings, but more importantly, secure
maximum commitment and best possible skills to ensure Slice would become a
success. We exchanged equity for fees with Launch Engineering, and the outcome
has been a complete success." Steve Moore, Director, Slice Wireless Pty Limited

“Our consultant, Leigh Cowan, hit the ground running with insightful and creative strategic and marketing advice from day one. He helped us get national distribution through pharmacy wholesalers, created interest in Coles and Woolworths, and made a major contribution to our business plan. Launch Engineering also guided us into better media buying and a great value TV advertisement.” Craig Erskine-Smith, CEO, Erskine Dental – makers of Piksters™.

Case Studies

Market Research – Segmentation Study
Launch Engineering's Strategy Development team recently finished a comprehensive Segmentation Study in the Dairy Foods industry for a national advertiser. Findings have revolutionised their media, advertising and public relations focus, as well as a contributing to production planning and product development to meet growing and newly revealed market segments.

Product Development – Pre-launch concept development
Launch Engineering has recently been working in a significant NPD role in FMCG, the outcome is a significant core product innovation in 'nutriceutical' foods that initial research indicates will have resounding effects on the whole food industry.

Complete Project Management on New product to post-launch development
Launch Engineering executives undertook innovative New Product Development and market research. It then developed the trade presentation for Category Review and presented that presentation, achieving national distribution. Managing market research, and working with production, LE assisted in fine-tuning the commercialisation, from bar coding, trade units decisions and formula, through to advertising agency appointment and brief.

Promotions Management Project
Launch has been retained by a national health services provider to re-develop its whole promotional mix, in line with changes that have occurred in the market place over its seven years of exponential success.

Generic Business Consulting
Launch Engineering was approached by a struggling health foods brand, in the juices category, to assist save the brand and its company. After participation in management marketing decisions for promotion, pricing, distribution, and product development (packaging), the combined result was a five-fold increase in sales in six months.

Pre-launch Assessment
A Telco start-up commissioned Launch Engineering to write a pre-launch market assessment document that became an invaluable tool to assisting them present to Venture Capitalist investors.

Equity for Fees Involvement
Invited to contribute in an open-ended project involving Operational Development, Launch Engineering recently commenced the pre-launch development of a wireless technology publishing company that secured Venture Capital investment and will participate in launching this new venture.